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Assistant Director of Visual & Creative Strategy

St. Lawrence University
Canton, New York
Annual salary $58,459
Date posted
Mar 19, 2024

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Position Type
Employment Level
Employment Type
Full Time

Job Details

Reporting to the Assistant Vice President for University Communications, the Assistant Director works in close collaboration with other members of the communications team to implement multimedia content strategies with a priority on increasing the visibility of the University in the marketplace and the goal of achieving maximum exposure, awareness, and understanding of the University’s key marketing messages, campaign priorities, presidential initiatives, and brand.

Hybrid Work Statement

This position is based on our campus in Canton, N.Y., and is eligible for a hybrid work schedule with some work-from-home flexibility.  Annual salary $58,459


  • Develop and maintain high standards for the University’s visual brand with the explicit goal of delivering the best possible presentation of the distinguishing attributes of the University. Work with the University Communications staff to articulate these standards, and to achieve excellence in photography and video production.
  • Produce dynamic and engaging multimedia content that supports the content strategy of the University and can be used in a variety of outlets.
  • Attending and covering campus events and activities, including high profile events such as commencement, to capture candid moments and create content that conveys the Laurentian spirit.
  • Conceive, plan, and capture high-quality images that support the University’s print and digital publications including the St. Lawrence magazine, brochures, social media, the website, and news releases.
  • Conduct interviews and produce videos in many styles and genres for many audiences.
  • Consult with key campus partners and distinctive programs to manage projects and produce high-quality photos and videos.
  • Support the institutional website as needed, uploading, and maintaining content.
  • Support institutional social media efforts.
  • Use analytics and provides assessment of video and photography efforts.
  • Keep abreast of new developments in video and photo technology and recommends appropriate innovations to the Assistant Vice President.
  • Manage the digital photo database.

Work Schedule:

The Assistant Director has a high degree of autonomy and accountability in running the multimedia operations and must be well organized as well as flexible. The position often includes night and weekend work, as well as travel.

Minimum Qualifications

  • Bachelor’s Degree and 1-3 years (including professional internships) of video production experience with demonstrated expertise in storyboarding, videography, photography, and audio production.
  • Excellent photography and videography skills, as evidenced by either a degree in multimedia and/or significant professional experience.
  • Strong creative and communications skills.
  • Ability to work closely and collaboratively with other communications staff and University departments to present the University image and activities well.
  • Good self-management and project management skills, including the ability to work on multiple projects simultaneously.
  • Ability to communicate and work effectively with diverse constituencies.
  • Knowledge of the Adobe Creative applications

Interested applicants must apply online at uploading all required materials which are defined in the “special instructions to applicant” section.  Review of applications will begin immediately and continue until the position is filled. Questions about the position may be directed to Tara Freeman, Assistant Vice President for University Communication,

All offers of employment are contingent upon the finalist successfully passing a background (including criminal records) check.

Located at 23 Romoda Drive, Canton, NY, St. Lawrence University is a coeducational, private, independent liberal arts institution of about 2,150 students from more than 40 states and 40 nations. The educational opportunities at St. Lawrence inspire students and prepare them to be critical and creative thinkers, to find a compass for their lives and careers, and to pursue knowledge and understanding for the benefit of themselves, humanity, and the planet. Through its focus on active engagement with ideas in and beyond the classroom, a St. Lawrence education leads students to make connections that transform lives and communities, from the local to the global.

The University is committed to and seeks diversity among its faculty, staff, and students. Such a commitment ensures an atmosphere that is diverse and complex in ways that are intellectually and socially enriching for the entire campus community. Applications by members of all underrepresented groups, as well as from individuals with experience teaching or working in a multicultural environment, are encouraged. St. Lawrence University is an Equal Opportunity Employer.

For additional information about St. Lawrence, please visit


St. Lawrence University

Nestled in New York’s North Country and just 20 miles from the Canadian border, St. Lawrence University is a collaborative community of learners who value thought and action.

Since our founding in 1856, we’ve empowered students to climb as high as the mountain peaks towering through the Adirondack region. 

St. Lawrence University students aren’t afraid to ask questions, take risks, or go off the beaten path. More than half our students pursue more than one area of study, and 99% embark on real-world learning experiences; faculty-mentored research, alumni-connected internships, mission-driven service work, and off-campus study, to name a few. 


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