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Communications and Marketing Manager

Employer
North Carolina Central University
Location
North Carolina, United States
Salary
Salary Not specified
Date posted
Mar 13, 2024


Communications and Marketing Manager

North Carolina Central University

Closing Date: at 11:55 PM

Primary Purpose of Position:
The Communications and Marketing manager will provide strategic communications, marketing and brand management leadership for the Division of Institutional Advancement. The Manager will research, interview, write, edit, and produce articles, graphics, videos, and other collateral material supporting University Advancement's marketing strategies and plans to grow alumni and donor engagement.

Minimum Education/Experience:
· A Bachelor’s degree.

· 3 years of copywriting experience in higher education or readily transferable skills and a proven track record of working in a complex environment.

· 3 years of writing/editing highly visible publications.

· Collaborative team-oriented style. Ability to work with a variety of personality types and sensitive to various cultures.

· Knowledgeable of Associated Press and Chicago writing style standards

· Excellent written and verbal communication skills, organizational skills and intellectual curiosity.

· Excellent interpersonal skills.

· Familiar with CRM systems such as Blackbaud.

Requires some evening and weekend work occasionally.



Required Knowledge, Skills, and Abilities:
· Lead the development, management, and maintenance of all marketing materials, educational materials, social media platforms and social marketing outreach materials, and digital and printed content for the Division.

  • Experience with multi-platform communications including video, audio, photography, and desktop publishing using Adobe Creative Suite and Canva for marketing materials.
  • Experience with social media tools, web design, blogging platforms, data reporting tools, keyword searching and SEO.
  • Produces timely, relevant, and compelling content to support the strategic and operational goals to advance the institution by connecting alumni and donors to their passions.
  • Shapes, edits, and writes a broad-spectrum of articles, copy and content that is customized for a variety of media platforms and channels.
  • Connects storytelling with the Advancement engagement model to encourage alumni and friends to advocate, volunteer, stay connected, serve their communities and support the university.
  • Drafts, edits and fact-checks talking points, speeches, brochure copy, and other materials as requested to support University Advancement alumni and donor engagement efforts.


· Other duties as assigned.



Special Instructions to Applicants:


To be considered for this position please visit our web site and apply on line at the following link: https://jobs.nccu.edu/

North Carolina Central University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.


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