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Assistant Director for Undergraduate and Graduate Enrollment for Eberhardt School of Business

University of the Pacific
California, United States
Salary Not specified
Date posted
Mar 6, 2024

Job Details

Assistant Director for Undergraduate and Graduate Enrollment for Eberhardt School of Business

Primary Purpose:
Under the direction of the Dean of Eberhardt School of Business (ESB), coordinating with the Division of Enrollment Management, the ESB Assistant Director will lead the School's student recruiting and retention activities. This will include working with enrollment management to develop multichannel communication plans, social media marketing strategies, organizing outreach events to promote ESB, and acting as an “admissions concierge” for prospective students and their families. The primary goals are to drive higher enrollment and net tuition revenue by increasing awareness and visibility of ESB and to strengthening its position in the regional and national market to become a highly sought-after school of business.

Essential Functions:
As part of and in alignment with university-wide enrollment efforts the coordinator isembedded in the Eberhardt School of Business and is responsible for:
  • Working and liaising with Enrollment Management and the Dean to create a comprehensive communications and social media marketing plans for ESB to increase undergraduate and graduate enrollment, student yield, alumni engagement, and fundraising; ensures ESB plans are aligned with university’s marketing and branding strategies.
  • Working under the supervision of the Dean, and the engagement of Admissions, Marketing, and Faculty, the Assistant Director will plan and execute the establishment of a robust series of relationships with local high schools and community colleges such as ESB summer camps, bridge programs, and potential offering of free courses as means to recruit and yield more students to ESB.
  • Collaborates with the Dean, senior leaders, faculty and staff to execute the university’s and ESB’s marketing plan, which can include, but is not limited to:
    • ESB Internal communications such as newsletter, blog, dean’s communication, intranet pages, videos, letters, faculty and staff accomplishments and recognitions, speeches and remarks.
    • External communications such as social media, web pages, blog, videos, testimonials, magazine, newsletter, brochures, ads, postcards and other print and digital collateral, and special events, including university calendar, updating/creating dean’s speeches and power point presentations.
    • New program launches: required marketing strategy and plan for start-up phase and long-term retention to include assisting with webinars, creating collateral, placing ads, assisting with digital marketing campaigns.
    • Helps organize, promote and attends events, takes photos, posts photos and stories on social media and web pages.
    • Orders/manages ESB marketing promotional items inventory.
    • Maintain/manage/prepare information for use on video display monitors throughout ESB.

  • Managing writing and content creation projects from conception to completion, including research, information gathering, content development, review, editing, proofreading, and follow-through to final production.
  • Oversees ESB website and social media channels messaging ensuring they are aligned with university’s brand and guidelines for content and design; follows university guidelines for maintaining and updating messaging, content, design, photography/videography and following ADA accessibility guidelines, and uses analytics to track usage and usability for the purpose of highlighting ESB events and accomplishments.
  • Develops metrics and uses analytics and other measurement tools to track marketing progress; reports outcomes quarterly and refines/adjusts plan as needed.
  • Stays abreast of best practices in digital and social media, design, writing and multimedia content with peers, aspirants and other public and private universities, non-profits, organizations, and businesses.
  • All other duties related to enrollment management as assigned by the Dean.
University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications:
  • Bachelor’s degree.
  • One (1) year of experience in admission and recruitment, marketing, or related functions.

Preferred Qualifications:
  • Master’s degree.
  • Outstanding writing, editing, proofreading, and presentation skills.
  • Experience using social media channels (such as Instagram, TikTok, Twitter, Facebook, Snapchat, LinkedIn, YouTube, etc.) and developing content, videos and photos for social media.
  • Experience in developing multi-channel and cross platform marketing communication plans with measurable outcomes.
  • Demonstrated expertise in the production of web content, videos, photography and other promotional materials, including experience working with a Content Management System.
  • Experience in helping develop a holistic marketing strategy and ensuring proper implementation across all relevant marketing elements.
  • Proven techniques in leveraging audience targeting strategies to drive enrollment/sales, including geotargeting, retargeting, and like-audience profiling.
  • Experience in successfully executing and managing a digital-centric marketing campaigns across search, social and online advertising.
  • Experience using keyword analytics tools such as SEMrush, SpyFu or Ahrefs.
  • Experience using Google Analytics, campaign platforms and other dashboards (such as Google Data Studio or Sprout Social) for in-depth campaign tracking and reporting.
  • Ability to manage and adapt to multiple projects, tasks and shifting priorities.
  • Ability to work both independently and collaboratively.
  • Positive attitude.
  • Experience and sensitivity in working with people of diverse backgrounds and cultures.
  • Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
  • Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.

Work Environment/Work Week/Travel: Work is performed in a standard, in-person office environment with occasional visits to high schools and recruiting events. Work is performed during standard business hours with the exception of special events, meetings, and other activities scheduled on evenings and/or weekends.

Hiring Range: $66,560.00 per year. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate’s qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

To apply, visit

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.



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