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Social and Digital Content Coordinator

Colorado State University - Pueblo
Pueblo, Colorado (US)
$43,000.00 - $58,000.00 Annually
Date posted
Feb 28, 2024

Job Details


The Operations and Advancement team oversees a strategic selection of campus enterprises and responsibilities, including Facilities Management and the campus physical plant and construction, Auxiliary Services, Hispanic Serving Institution Initiatives, Alumni Relations, Marketing, Communications, and Community Relations, and the Denver-based Advancement team. This diverse portfolio allows our teams to imagine long-term partnerships; support a campus master planning initiative; establish new fundraising opportunities as long-term, drivers for new and evolving academic and student experiences; developing meaningful relationship and pipelines with our alumni graduates; and message and share CSU Pueblo’s statewide engagement and impact to stakeholders in Denver and beyond. Our team's objective is to build and strengthen CSU Pueblo’s ten initiatives of Vision 2028, and support the campus ecosystem, as we work toward achieving the three wildly important goals of the university: elevating the appeal of campus, enhancing student success, and developing our people.

MCCR serves as the campus source for communications with internal and external constituents and plays a leading role in conveying CSU Pueblo’s mission and image to stakeholders. We strive for accuracy in information, consistency in presentation, and quality in product.

This position is responsible for creating compelling, audience-appropriate, multi-channel, digital content that engages and builds relationship with target audiences (prospective students, current students, alumni, donors, faculty/staff, industry partners). This position will manage, organize, and implement a wide range of projects to elevate the CSU Pueblo brand and digital presence.

This position will serve as part of the CSU Pueblo MCCR team and will play a lead role in managing organic and paid social and digital media strategy. The position is responsible for content creation and distribution, brand management and analytic assessment to guide the strategic and editorial direction to enhance the digital reputation of CSU Pueblo and its initiatives.

The Social and Digital Content Coordinator is responsible for maintaining the voice and tone of CSU Pueblo on social media channels such as Facebook, Instagram, YouTube, and more.

The Social and Digital Content Coordinator plays a key role within MCCR. This position will collaborate with colleagues within MCCR to utilize multimedia assets to position CSU Pueblo digital channels as vital branding vehicles for telling the University’s stories, building affinity, and increasing the University’s digital profile.

Primary Duties

  • Research, write, and edit engaging content for digital platforms.
  • Develop and implement visual content for all digital platforms (directing video projects, editing videos, designing graphics optimized for digital platforms, shoot, and edit photos).
  • Create, repurpose, and post content on social media.
  • Create and manage content calendar for digital engagements.
  • Ensure that college stories are posted to website.
  • Manage multiple projects on tight deadlines while coordinating with MCCR and campus leadership on strategy, goals, assignments, and schedules as needed.
  • Manage all Colorado State University Pueblo social media platforms. Primary administrator and responsible for Facebook, Twitter, Instagram, YouTube and LinkedIn accounts.
  • Provide monitoring of social and digital media venues and independently respond to posted commentary and direct messages to ensure that the university image is protected, and the brand is communicated consistently and appropriately across all channels.
  • Identify and provide enriching opportunities for audiences to interact and engage with CSU Pueblo in the social space – facilitate discussion and build relationship with fans.
  • Attend major events to cover on social media, as well as assist in outreach booths, as needed.
  • Responsible for recording and reporting out monthly social media data, analyzing the data, and drawing conclusions to provide strategic direction.
  • Continuously improve digital content through use of web analytics, social media data, industry insights, and best practices.
  • Monitor Critical Mention social listening platform to report on social trends and mentions.
  • Meet regularly with campus departments and program directors to gather content/story ideas.
  • Collaborate with other campus social media managers on university-wide initiatives.
  • Assist Creative Director and other MCCR staff with projects and duties, as assigned.

Ancillary Duties

Represent MCCR (or Operations and Advancement) at university meetings, on committees, or in support of university operations or advancement

Salary Range$43,000-$58,000

Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights

Minimum Qualifications

  • Bachelor’s degree from an accredited institution in Public Relations, Marketing, Journalism, Communications, or related field.
  • Demonstrated excellent writing skills and experience crafting compelling copy for a diverse range of audiences using digital and/or multimedia platforms.
  • Strong knowledge of social media trends.
  • Knowledge of basic editing software such as Canva or Capcut.
  • Demonstrated commitment to enhancing diversity through inclusive design and language
  • Two years of demonstrated professional experience in creating and managing social media initiatives for a brand or business on a variety of social media platforms (Facebook, Twitter, Instagram, Snapchat, etc.); or relevant digital communications experience.
  • Two, or more, years of professional experience in social media management, marketing, communications, or related field.
  • Demonstrated experience in multimedia asset creation in a professional setting (photography, videography, motion graphics, graphic design).
  • Demonstrated exceptional experience in integrated social media brand management and training on a variety of social channels (Facebook, Twitter, LinkedIn, Instagram, etc.).
  • Demonstrated experience with creating and implementing social media advertising campaigns.
  • Experience in a position requiring exceptional organizational and project management skills.
  • Experience in a position requiring interpersonal skills and collaborative team approaches.
  • Experience using the Adobe Creative Suite (Photoshop, Adobe Illustrator, InDesign, Premiere) to create visual media.
  • Experience using social media scheduling tools.

Preferred Qualifications

  • Master’s degree in Communications or related field.
  • Bilingual/Spanish.
  • Google Analytics Certification.
  • Experience with Meta Business Suite, Hootsuite.
  • Familiar with Google Analytics.
  • Final Cut Pro or professional video editing software.
  • Demonstrated experience with social media or website data collection and analytics.
  • Experience working in higher education marketing or agency work.
  • Experience using content management systems, such as WordPress, to create, format and distribute content.

Supplemental Information

All interested candidates must apply through the online application system. No other format of application materials will be accepted.Applicants must attach the following documents, in order to be considered for this position: 

  1. a letter of intent (cover letter)
  2. a current resume or CV 
  3. unofficial or official transcripts showing degree conferred
  4. a link to or upload of digital works portfolio
  5. three professional references with current contact information either within the on-line application or as an attachment. 

Applications submitted without the required attachments above or an application not completed in its entirety will be considered incomplete and will not move forward in the selection process. Once submitted, applicants will not be able to make changes or add information to their application packet, with the exception of their personal contact and demographic information.

Early submission of application materials is encouraged. Screening of application materials will begin immediately and continue until the position is filled; applications received by Wednesday, March 13th, 2024, will receive full consideration.

About Colorado State University Pueblo

Colorado State University Pueblo is a comprehensive state university with an enrollment of 4,000 students. CSU Pueblo provides relevant professional coursework and superior instruction with a small student-to-faculty ratio for an ever-changing global economy. Students can choose from 38 undergraduate programs with 70 fields of study in the College of Science, Technology, Engineering and Mathematics; the Hasan School of Business, the College of Humanities, Arts and Social Sciences; and the College of Health, Education, and Nursing; and 15 graduate programs. 

CSU Pueblo is dedicated to interdisciplinary learning and entrepreneurship that elevates our people and our community, creates educational opportunities, fosters unique collaborations, and supports inclusion, access, and affordability as a gateway to the world. CSU Pueblo is equally committed to serving the diverse population of the region; this emphasis is reflected in the demographic characteristics of the student body. Because more than 25 percent of our students are Hispanic, the Federal Government has designated CSU Pueblo a Hispanic Serving Institution. Besides reflecting our commitment to serve this critically important and rapidly growing segment of the student population, that designation also allows the university to compete for certain federal grant funds to support its ability to better serve all students. 

Among its unique features, CSU Pueblo is one of seven schools in the nation to offer a degree in mechatronics, which combines electrical and mechanical engineering. The Hasan School of Business ranks among the top 15 percent of all business schools internationally with graduate and undergraduate programs in business administration accredited by the AACSB International Board of Directors. The College of STEM houses an undergraduate engineering program that was ranked in the nation's top 100 by U.S. News and World Report. CSU Pueblo has an ever-changing campus landscape that features a newly renovated Library, a new general academic classroom building, and a newly renovated and expanded student center. 

At CSU Pueblo, Student Life offerings have increased significantly with the transition of the campus from a commuter environment to a more traditional collegiate experience. Competing at the NCAA Division II level, CSU Pueblo is a member of the Rocky Mountain Athletic Conference and offers 22 varsity intercollegiate sports and also has active intramural and club sports teams that allow students to get involved in campus life. 

Colorado State University Pueblo offers a comprehensive benefits package including:

  • Medical and prescription insurance
  • Dental insurance 
  • Vision insurance 
  • Flexible benefit plan 
  • Basic term life insurance 
  • Voluntary term life and AD&D lnsurance 
  • Long-term disability insurance 
  • Employee assistance program 
  • Travel accident insurance 
  • Voluntary critical illness and accident insurance 
  • Annual and sick leave
  • Retirement plans
  • Employee and dependent tuition discounts
  • State employee discounts via BenefitHub

Other incentives include various on-campus event, recreation, and meal discounts.

About Pueblo, Colorado 

The city of Pueblo is a historically and culturally rich, diverse city of more than 100,000, located in the southern part of the state along the Arkansas River near the Wet Mountains and the majestic Sangre de Cristo range. Pueblo enjoys ideal year-round climate with four distinct mild seasons, crisp mountain air and 300+ days of sunshine per year. Pueblo attracts outdoor enthusiasts to a full slate of summer and winter recreational activities, encompassing water sports at Lake Pueblo, biking or running along Pueblo's beautiful river trail system, golfing, tennis, hiking or skiing in the mountains to the west. The region is heavily agricultural, with large and small-scale farming and ranching, and a diverse mix of service, manufacturing, and technology industries. 

CSU Pueblo is committed to providing a safe and productive learning and living community. To achieve that goal, we conduct background investigations for all final candidates being considered for employment. Background checks may include, but are not limited to, criminal history (felony and misdemeanor), national sex offender search, and/or motor vehicle history. Candidates who are extended an offer of employment must submit to and pass a background check prior to beginning employment. Some positions depending on the job duties may be required to complete a DMV and/or credit check. 

The university reserves the right to check additional references, with prior notification given to the candidate. 

Note: The successful candidate must provide official transcripts of academic work completed and, under U.S. Citizenship and Immigration Services regulations, be able to submit evidence of the ability to accept work in the U.S. by the day employment begins. 

It is the policy of Colorado State University Pueblo to provide reasonable accommodations for employees and applicants with disabilities. If you need accommodations, please contact the Office of Human Resources and Institutional Equity at (719) 549-2441 or

In compliance with the Clery Act of 1990, the university's annual security report is available at:


Colorado State University is an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status.

Additionally, the University complies with all other relevant, federal, state, and local laws regarding employment practices.


Colorado State University Pueblo (CSU Pueblo) is dedicated to interdisciplinary learning and entrepreneurship that elevates our people and our community, creates educational opportunities, fosters unique collaborations, and supports inclusion, access, and affordability as a gateway to the world. CSU-Pueblo’s success will be measured by the resilience, agility, and problem-solving abilities of our diverse student population and the ways in which our graduates are able to navigate work in a rapidly changing world.
Our work is driven by eight guiding principles. At CSU Pueblo, we strive to:
Develop people who have meaningful lives and make significant contributions to their families, communities, and world.
Transform learning and create new opportunities by reimagining academic experiences.
Live sustainably and dedicate resources and focus toward programs and policies that support sustainable living.
Cultivate entrepreneurship by creating educational, economic, cultural, and global innovators
Engage place and embraces our regional histories, diverse cultures, socioeconomic realities, and physical location.
Build knowledge by advancing research and scholarship that serves the public good.
Empower students and promote whole-student success in and out of the classroom.
Impact society and elevate the region through our commitment to the health and well-being of our people and our communities.

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