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Associate VP, Advancement Communications and Marketing

Employer
Syracuse University
Location
New York, United States
Salary
Salary Not specified
Date posted
Feb 26, 2024

View more

Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Executive
Employment Type
Full Time


Associate VP, Advancement Communications and Marketing

Job #: 040339
Location Syracuse, NY
Pay Range: $200,000 - $210,000
Hours: Standard University business hours

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
Reporting to the SVP and as a senior leadership team member, the AVP plays a foundational role in establishing a strategic, unified, goals-driven approach to fundraising and engagement communications. This subject matter expert in the field of philanthropy and advancement communications/marketing is responsible for creating a vibrant and compelling program that prepares for the successful conclusion of the current campaign, increases stakeholder engagement in ongoing fundraising and alumni engagement activities, and helps to set strategy that supports institutional short and long-term advancement goals.

The AVP ensures coordination across all divisional engagement teams to produce integrated, high-level goals and fundraising strategies and tactics. She/He serves as key liaison to the central Marketing and Communication units, and the communications units of all schools and colleges. The AVP will streamline and review feedback on proposed work to communicate and advance philanthropic goals and ensure that the full spectrum of broad-based engagement tactics to discrete principal and major gift proposals, are integrated, aligned with high level goals, on brand and infused with energy. She/He oversees a team to lead and create strategy, implement, and manage the optimization of content across multi-channels to ensure consistent, compelling, and cohesive messaging, branding and delivery in all platforms.

Qualifications:
  • Bachelor’s degree required. A master’s degree in communications, marketing or public relations preferred.
  • A minimum of 10 + years’ experience working in a high-performing advancement (fundraising, engagement, communications) environment, ideally in a complex/multi-unit organization. Higher education experience preferred.
  • Strong written and verbal communication skills. Ability to work with multiple internal and external stakeholders.
  • Experience developing and implementing goals-based planning processes, working collaboratively with other units.
  • Outstanding organizational and management skills, excellent writing and editing skills, with proven ability to produce compelling content for a donor prospect audience within established organizational brand standards.
  • Experience leading large teams and coordinating with communications and marketing professionals. Ability to align resources and provide clarity on business goals, objectives, and target audiences.
  • A valid driver’s license is required.


Job Specific Qualifications:
  • Ability to thrive in a fast-paced, results-oriented, collaborative environment.
  • Able to work under pressure quickly, effectively, and efficiently with tight deadlines; a self-starter who thrives in matrixed environments and adapts easily to change.
  • Ability to provide clear, candid counsel and recommendations to the SVP of Advancement and other leaders to help continuously elevate the departments’ work.
  • Bring a positive, can-do approach to the work, inspiring others to be their best and valuing diverse perspectives to inform projects large and small.
  • Strategic thinking that links day-to-day communications and marketing activities to a broader institutional vision and searches for opportunities to try innovative, new approaches.
  • Collaborative leadership style that pulls people together around a common vision/cause and is able to build consensus from differing points of view.


Responsibilities:
  • Lead and create strategy, implementation and management of the writing, creation, and optimization of key Institutional Advancement content across multi-channel communications to ensure consistent, compelling, and cohesive messaging, branding and delivery in all platforms. This includes but not limited to, email, newsletters, print collateral, websites, social media, events and direct mail to engage alumni and donors. Oversee the creation and distribution of specific advancement communications, including but not limited to case statements, solicitations, donor proposals, stewardship/impact reports, invitations, event activation, and targeted emails. Create CRM integration of communications and review audience segmentation.
  • In partnership with central Communication and Marketing teams, help create the message of impact for the Forever Orange and subsequent campaigns. Provide leadership on strategy and implementation of the campaign celebration and close.
  • Identify and address communications and marketing opportunities and challenges related to advancement work. Develop and implement strategies for external communications to ensure consistent, compelling, and cohesive messaging, branding and delivery in all print, social media and on-line donor, alumni, friend and stakeholder materials/platforms. When appropriate, oversee and/or partner in the creation of compelling and persuasive content, including script writing, case statements, fundraising appeals, impact stories, annual reports, and other fundraising collateral.
  • Serve as divisional liaison to collaborate closely with the University’s Marketing and Communications divisions as well as to the communications units of schools, colleges, and units to plan, develop and implement a consistent and comprehensive advancement communication strategy to support the university’s goals.
  • In partnership with divisional leaders, oversee the production - from concept to completion - of all department communications and collateral; provide management of the day-to-day operations, assignments, and deadlines for all communications content produced by staff, consultants, vendors, and others.
  • Oversee, direct, and/or partner with staff dedicated to communications creation, writing, platforms, and the vehicles for dissemination to support all departments within the Advancement Division. Develop and implement industry leading practices using available research and data to develop outreach and visibility plans that are regularly reviewed for outcomes and effectiveness.


About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:

To apply, visit https://www.sujobopps.com/postings/102488

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.



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