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Director of Marketing

University of Idaho
Idaho, United States
Salary Not specified
Date posted
Feb 23, 2024

University of Idaho

Director of Marketing

Location: Moscow

Division/College: University Communications & Marketing

Employee Category: Exempt

Pay Range: $70,000 annually or higher commensurate with experience

FTE: 1

Full/Part Time: Full Time

Position Summary:
This position leads a team of creative professionals to advance the institution's mission through the development, execution and dissemination of exciting, innovative, and effective marketing concepts and campaigns across multiple platforms. This position is the primary leader responsible for building brand awareness and affinity for the university across all platforms and mediums while leading the overall strategy for major marketing efforts. This position plays a central role in achieving the institution's goal of ensuring effective engagement with the university's many core constituents.
Duties may include:
  • Build internal capacity, strategy and cross-campus support for all U of I campaigns
  • Develop and implement paid marketing initiatives
  • Lead the team through concept, messaging and development of campaigns that reinforce the U of I's brand position
  • Build brand awareness and affinity with key audiences
  • Work closely with the University of Communications & Marketing (UCM) communications team to ensure message consistency through all earned media initiatives
  • Create a team-oriented work environment, motivating staff and cultivating productive relationships across campus to innovate, collaborate, and reach and exceed stated goals
  • Other duties as assigned

Minimum Qualifications:
  • Bachelor’s Degree in Marketing, Communications, Public Relations, Creative Design, Graphic Design, or Business; four additional years of experience (for a total of nine years) may substitute for a Bachelor’s Degree

Five years working in the marketing / brand development space to include the following:
  • Writing marketing plans
  • Analyzing marketing data
  • Directing creative development
  • Supervising and directing the work of individuals or leading project teams
  • Managing media buys
  • Web authoring experience
  • Social Media management
  • Content Marketing story identification, development and versioning specific to published platform audiences
  • Graphic Design experience
  • Photo and video shoot art direction
  • Agency management
  • Analytics software Experience

Preferred Qualifications:
  • Experience producing personalized marketing content for segmented audiences
  • Experience using content management systems (CMS), customer relationship management (CRM) systems and other distribution tools, including web and bulk email
  • Knowledge of university advancement and fundraising practices and corresponding marketing strategies
  • Experience using computer software applications for photo editing, social media platforms, content posts and project management
  • Hootsuite certification
  • Demonstrable written and oral communication, presentation and problem-solving skills
  • Demonstrated commitment to enhancing diversity through inclusive design and language
  • Understanding of enrollment best practices that include undergrad recruitment, transfer students, grad students, dual credit and digital / online learners
  • Understanding of SEO best practices with a portfolio of data to support experience
  • Experience spinning up concepts and scaling to meet the needs of the brand

Physical Requirements & Working Conditions:

Required Licensures, Certifications or other

Posting Number: SP004302P

Posting Date: 02/23/2024

Closing Date:

Open Until Filled: Yes

Special Instructions:
To be considered your “Letter of Qualification” must address each of the required qualifications. Additionally, please provide information in support of your application regarding the preferred qualifications as relevant.

For 1st consideration, please apply by March 10, 2024.

Background Check: Applicants who are selected as final possible candidates must be able to pass a criminal background check.

To apply, please visit:

EEO Statement
University of Idaho is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer.


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