Skip to main content

Executive Director Marketing Strategy for Enrollment and Student Experience

Syracuse University
New York, United States
Salary Not specified
Date posted
Feb 23, 2024

View more

Position Type
Faculty Positions, Communications, Public Relations & Advertising
Employment Level
Employment Type
Full Time

Executive Director Marketing Strategy for Enrollment and Student Experience

Job #: 039610
Location Syracuse, NY
Pay Range: $115,000 - $125,000
Hours: Standard University business hours

8:30am - 5:00pm (academic year)

8:00am - 4:30pm (summer)

Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
Reporting to the Senior Associate Vice President Marketing Strategy (SAVP), the Executive Director of Marketing Strategy (ED), serves as the lead Marketing Strategist for undergraduate and post-traditional recruitment and the undergraduate student experience. Will strategize, plan and execute multi-channel marketing efforts designed to support new student recruitment goals from prospects to applications to matriculation. A strategic-thinker who translates big-picture marketing vision to implementable operational plans, a dot-connector who understands how our marketing efforts work together to build our brand and advance the University's enrollment goals. Partners with both undergraduate and post-traditional admissions teams, and Marketing channel teams to develop and execute marketing strategies to engage prospective students using various technologies and platforms. Understands the audience goals/objective and pull together an integrated marketing team to co-create and implement enrollment marketing strategy (bridging traditional marketing tactics, digital media, etc.). Directs team as they partner with ESE and others within Marketing to bring marketing strategies from concept to completion. A problem-solver, the ED ensures dozens of projects stay on-time and on- budget. Manage relationships and mobilize resources to meet goals, while spotting and mitigating potential issues. Regularly provides excellent counsel to the SAVP/CMO.

A bachelors degree and a minimum of 10 years in marketing or marketing strategy development. Three or more years of higher education experience, with a focus on enrollment/recruitment marketing and communications is preferred. A minimum of five years leading large and managing diverse marketing teams. A track record of implementing major national omni-channel marketing campaigns which meet or exceeded stated measurable goals.

Job Specific Qualifications:
  • Exceptional personal qualities include high energy, sophisticated business acumen, and high emotional intelligence; honesty, integrity, diplomacy and a strong work ethic; optimism, strong listening skills.
  • A big-picture thinker, is able to connect dots across multiple campaigns to drive an enterprise-level approach to strategic marketing. Deep understanding and experience of brand expression.
  • A team player. Works collaboratively with diverse groups inside and outside of the University, at all levels. Experience working in a team-centric operation.
  • Calm under pressure. Can manage stressful situations in a solution-oriented way with a positive attitude. Comfortable working irregular hours.
  • Serves as both a “coach” and a “player”. Responsible for ensuring marketing programs and campaigns roll out on-time and on-budget. Excellent management and organizational skills with good attention to detail and follow up. Must also have the ability to oversee and execute multiple projects simultaneously while working effectively under deadlines and constraints. Is proactive and takes initiative.
  • Commitment to diversity, inclusion and belonging: Understanding how Syracuse University citizens across all cultures and socioeconomic backgrounds experience campus and other environments.

  • Directs and stewards the overarching marketing priorities strategic plan supporting new student recruitment as well as partner on strategies to enhance the student experience. Works closely with business/academic unit, team and other schools/college marketing teams to ensure effective prioritization and planning annually. Makes sure resources are in place to partner with other units to build marketing plans that help them advance their strategic priorities.
  • Responsible for operations of the designated Marketing Strategy Teams. This includes ensuring team members are effectively building and implementing marketing plans. Builds infrastructure for effective and strategic marketing efforts. Works collaboratively with others to build processes for leveraging analytics and research insights to drive marketing efforts. Implements approach to after-action reviews and regular reporting on the performance of marketing plans. Builds project management tools and approaches. Oversees marketing budget for respective business/academic units.
  • Directs the development of marketing plans and related materials. Helps team members trouble-shoot challenges. Works with other leaders to ensure marketing programs roll out on time and on budget. Serves as lead marketer on special projects as needed.
  • Provides strategic counsel to Sr. Leadership, Deans, Faculty and staff related to marketing strategies and tactics.
  • Provides counsel to SAVP and collaborates on building a best-in-class marketing operation. Stays up-to-date on industry trends. Mentors team and provides University-wide education on media relations best practices.

About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University’s 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:

To apply, visit

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University’s contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.


Get job alerts

Create a job alert and receive personalized job recommendations straight to your inbox.

Create alert

Similar jobs