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Digital Media Coordinator

Florida Gulf Coast University
Florida, United States
Salary Not specified
Date posted
Feb 21, 2024

Digital Media Coordinator

Job Summary
The Digital Media Coordinator develops, produces, implements and optimizes media across all online digital channels.

WGCU is Southwest Florida's source for PBS and NPR. A member-supported service of Florida Gulf Coast University, WGCU provides educational programming that inspires, informs and engages our community. Serving all or part of 12 counties in south and Southwest Florida, with five distinct digital TV channels, two FM radio channels, two HD radio channels, and multiple websites, WGCU delivers national and international programming, and develops, produces and delivers relevant, informative and educational local programs to the region.

FGCU is a member of the State University System of Florida and an Affirmative Action and Equal Employment Opportunity and Access Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, disability, sex, pregnancy, national origin, marital status, genetic predisposition, sexual orientation, gender identity/gender expression, veteran status, and any other protected class(es), as required by applicable state and federal law, as well as University regulations and policies.

Job Description

Typical duties may include but are not limited to:
  • Monitors social media communities and manages content posting representing WGCU internal stakeholders, including content creation, promotion, sales, development, and fundraising.
  • Creates, builds, and maintains functional and easy to utilize websites.
  • Works with internal stakeholders to optimize digital marketing and revenue opportunities. Assists with the creation and oversight of digital-only fundraising campaigns.
  • Tracks and reports digital marketing campaign KPIs. Analyzes metrics across multiple social and digital channels and recommends ways to optimize performance.
  • Provides assistance to the membership, underwriting, and development teams to manage and optimize digital placements on multiple platforms, including web, social, app, and streaming ads.
  • Trains and assists news team on use of NPR CMS. Stays current on feature updates to optimize user experience.
  • Serves as WGCU's digital point of contact for public radio and TV digital products.
  • Implements digital audits, analyzes results, delivers initial findings and recommends strategies.
  • Coordinates the development of template apps. Monitors and reports on app performance.
  • Manages, configures, maintains, and troubleshoots communication channels, including website, app, and online video portal.
  • Ensures site security and establishes SSL certificates.
  • Evaluates emerging technologies. Provides thoughtful leadership and perspective for adoption where appropriate.
  • Audits online campaigns identifies key findings and recommends approaches.
  • Develops relationships and engages with media and influencers via social media.
  • Budgets for and manages subscriptions, software and vendor services.

Other Duties:
  • Participates in on-air fundraising drives.
  • Performs other job-related duties as assigned.

Additional Job Description

Required Qualifications:
  • Bachelor's degree from an accredited institution in an appropriate area of specialization.
  • Two years of professional, full-time experience as a web designer or webmaster.
  • Any appropriate combination of relevant education, experience, and/or certifications may be considered.
  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, and Outlook).
  • Proficient with HTML/CSS, or XML.
  • Experience with Google analytics, DoubleClick, and Google Ad Manager campaigns.

Preferred Qualifications:
  • Experienced working with online trends, web analytics, and search engine optimization.
  • Strong technical background and proficient using Adobe Creative Suite.
  • Digital media production and graphic design experience.
  • Experience with public broadcasting.

Knowledge, Skills & Abilities:
  • Knowledge of social media platforms and ability to implement social media campaigns.
  • Knowledge of budget control principles, practices and procedures.
  • Knowledge of professional standards and regulations.
  • Knowledge and ability to create digital graphic design with strong aesthetics that work with branding guidelines.
  • Working knowledge of UX/UI design.
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects with attention to detail and within deadlines.
  • Excellent interpersonal, verbal and written communication skills.
  • Excellent troubleshooting and technical skills.
  • Ability to think critically and make clear, well-reasoned and timely decisions.
  • Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
  • Ability to establish and maintain a good rapport with university faculty, staff, students, and the general public.
  • Ability to operate personal computers with proficiency and learn new applications and systems.

To apply, visit


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