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Digital and Social Media Specialist

Posting Details

Position Information

Working Title
Digital and Social Media Specialist

Marketing and Communications

Compensation Title

Position Number

Position Status

Work Schedule

Standard work week.
Monday through Friday, 8:15 a.m. – 4:30 p.m.

Hours per Week

Months per Year

Commitment to Inclusive Excellence

Northern Kentucky University ( NKU ) seeks excellence by enriching its educational environment and culture through the diversity of its administration, faculty and staff and by embracing inclusiveness, equity, and global awareness in all dimensions of its work. NKU is an Equal Opportunity/Equal Access/Affirmative Action institution. We encourage applications by members of diverse groups and by persons with a demonstrated commitment to issues of diversity and experience in achieving goals relative to inclusive excellence.

Purpose of Position

The Digital and Social Media Specialist strategically tells the story of NKU through compelling and creative means, using digital media and online platforms to effectively and appropriately share messaging with targeted groups, specifically focused on students, prospective students, and friends of the University.

Primary Responsibilities

Coordinates with internal/external clients and stakeholders in alignment with the University’s strategic plan and prioritized projects to timely develop and execute digital and social media marketing strategies supporting institutional objectives. Incorporates innovative social media practices to advance the University’s brand and reputation, both internally and externally. Also works to promote online licensing sales for additional revenue opportunities via digital marketing initiatives.


Bachelor’s Degree in Journalism, PR, Communications, Marketing or related field. 2 years of experience required.

Proficiency in social media technologies and tools, including analytics. MS Office proficiency. Desire and ability to keep up with the latest trends and technical skills.

An understanding and appreciation for the role of social media in supporting and advancing marketing, public relations, and communications strategies.

Ability to maintain confidentiality, based on monitoring sensitive subjects/messages that may appear within social media platforms. Critical thinking around when and to who to elevate controversial or sensitive messages (to PR Director, Digital Director and AVP ). Occasional outdoor work and minimal lifting.

Minimum Education
Bachelor's Degree

Preferred Education
Bachelor's Degree

Minimum Experience
2 years


Pay Grade

Posting Detail Information

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Open Until Filled

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Supplemental Questions

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Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
  3. References
Optional Documents

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