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Associate Director of Media Relations and Public Relations

Job Details

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand.

Position Details
The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications, and videography and photography.

Reporting to and partnering with the Director of Content Strategy and Brand Voice, the Associate Director of Media Relations and Public Relations plays a pivotal role in shaping Wesleyan’s reputation. They will serve as an expert in media relations, public relations, and content strategy for campus partners and the overall institution. Beyond the typical responsibilities, this position will serve as a creative storyteller who can bring Wesleyan’s unique stories to life, enhancing its standing both internally and externally. Over the last several years, the Office of Communications has raised the bar for University storytelling to include passionate narratives about the successes, accomplishments, and journeys of Wesleyan’s thought leaders, students, and the institution, which this role will continue elevating through its internal and external communications efforts.

Responsibilities:

Media Relations

  • Drive initiatives to increase earned and elite media placements, fostering greater engagement with traditional and nontraditional media.
  • Field media inquiries in a timely manner, including on nights, weekends, and holidays.
  • Support and elevate thought leaders within the University, including the University President, faculty, and staff, helping them secure national and international media attention.
  • Monitor media trends to identify opportunities and track Wesleyan’s media placements for internal reporting purposes.
  • Serve as media spokesperson, when appropriate.
  • Manage media relations for the Wesleyan Media Project and other high-profile initiatives.

Public Relations

  • Amplify specific elements of the Wesleyan story that tie into the University’s fundraising campaign and University Communications’ message map and overarching strategic communications plan to pitch to the media.
  • Proactively plan and execute PR efforts that enhance Wesleyan’s reputation by initiating meetings with faculty members for proactive placement in national and local traditional and nontraditional news outlets.

Content Strategy

  • Collaborate closely with the Director of Content Strategy and Brand Voice to strengthen the University’s brand by showcasing Wesleyan’s vision and achievements.
  • Write and edit content for use across a variety of mediums managed by the Office of University Communications, create weekly Connections, update news page, and cover key University events.
  • Serve as the liaison between the University Administration and the student newspaper’s editors—preparing the President and other senior staff for interviews—and mediating communication with the editors.
  • Work with the Managing Editor ofWesleyan Magazineto determine appropriate audiences and platforms of stories. Serve as a contributing writer forWesleyan University Magazine.
  • Monitor and study news websites and related email analytics to inform editorial decisions.


  • Other duties as assigned


This position is an on-campus position with the potential for a hybrid (on-campus and remote) schedule after working two full semesters on campus. Positions will require frequent on-campus meetings.

Hybrid work is only considered for residents of MA, VT, NH, ME, CT, RI, or NY. (Relocation assistance to CT is available for those who qualify).


Minimum Qualifications
Bachelor’s degree in journalism, marketing, public relations or related field or an equivalent combination of education, training, and experience.

Contact list of national reporters and media decision makers.

Minimum of 15 years’ experience in journalism, public relations, or a related setting; and record of writing and editing excellence.

Demonstrated ability to manage multiple inquiries from reporters nationally and internationally and ability to be on call during crisis management and peak seasons.

Demonstrated ability to proactively plan and implement media and public relations efforts.

Demonstrated ability to train others in internal and external messaging skills.

Demonstrated ability to work a flexible schedule including events, nights, weekends, and holidays, as needed.

Demonstrated commitment to working within a diverse environment and interacting collegially wit individuals of different backgrounds
Preferred Qualifications
  • Prior experience in either higher education or an equally complex organizational structure.
  • Master’s degree in related field or equivalent.
  • Demonstrated proficiency in crisis management and working on high-profile PR issues.
  • Progressive experience working for or with elite news outlets and high-profile people.


Special Instructions to Applicants
Position is open until filled. For full consideration please apply by April 2, 2024, when first review of applications will begin.

As a part of your application please provide 3-5 writing samples highlighting diversity in writing. For e.g. a news story, feature story and op-ed.


Additional Information
All offers to external applicants are contingent on the candidate’s completion of apre-employment background check screeningto the satisfaction of Wesleyan University.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University?s Clery Act Report are available on request and online at http://www.wesleyan.edu/publicsafety/compliance.html.

Company

Wesleyan University

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand. 

Our student body of approximately 3,000 undergraduate and 200 graduate students is housed on a beautiful 316-acre historic New England campus that offers the comfort of an intimate and collaborative learning environment supported by renowned faculty, cutting-edge facilities, and unique research opportunities.

With our distinctive scholar-teacher culture, creative programming, and commitment to interdisciplinary learning, Wesleyan challenges students to explore new ideas and change the world. Our graduates go on to lead and innovate in a wide variety of industries, including government, business, entertainment, and science.

At Wesleyan, we are all educators. We welcome your interest in Wesleyan's diverse, energetic community of employees who, by their creativity, innovative thinking, and generosity of spirit, help make Wesleyan a great place to work. In this energetic and inclusive community, our talented faculty and staff foster a liberal arts educational experience characterized by boldness, rigor, and practical idealism. Genuinely open-minded, intellectually curious, and mission-driven, our employees invest their impressive talents in fulfilling careers.

Wesleyan offers a broad range of growth and wellness opportunities—comprehensive health benefitsfitness incentives, generous paid time offretirement plansflexible work schedules, and educational benefits, including free employee access to Wesleyan’s Graduate Liberal Studies program and undergraduate tuition reimbursement for dependents of eligible employees. Benefits-at-a-Glance

Campus life affords employees countless opportunities to experience general-interest, academic, artistic, and athletic events. Our location in scenic central Connecticut provides easy access to Boston, New York, and the many other exciting and culturally rich destinations of New England. Few workplaces are like Wesleyan, and we welcome your interest in learning more about us.

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