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Communications Strategist - School of Population Health



Virginia Commonwealth University is an equal opportunity, affirmative action university providing access to education and employment without regard to race, color, religion, national origin, age, sex, political affiliation, veteran status, genetic information, sexual orientation, gender identity, gender expression, or disability.

Summary:

We are seeking a dynamic and talented Communications Strategist to join our School of Population Health. As a key member of our team, you will play a crucial role in crafting and executing effective communication strategies to promote the school's initiatives, research, and achievements. The ideal candidate will have a passion for public health, exceptional communication skills, and a creative mindset to engage diverse audiences.

The Communications Strategist has primary responsibility for planning and creating the school’s communications, including developing brand messaging and writing/editing across multiple channels and formats. The Communications Strategist works collaboratively with internal and external stakeholders and serves as the primary staff writer for internal and external communications including, but not limited to, web site content, blogs, brochures, newsletters, research reports, press releases, annual reports, presentations and social media posts.

ESSENTIAL DUTIES AND RESPONSIBILITIES (Duties that occupy a major portion of time and importance in the job):

Content Creation
Develop compelling content for various platforms, including website, social media, newsletters, and press releases. Collaborate with faculty, researchers, and administrators to gather information and showcase the school's achievements, research findings, and events.
Write and edit a broad array of organizational communications including, but not limited to, web and other news stories, blogs, executive communications, brochures, newsletters, annual reports and presentations.
Participate in research projects by contributing writing and editing support to final unit reports and peer-reviewed publications (approximately 10% of portfolio)..
Promote relevant SPH, campus, university and health system events and programs..

Social and Digital Media

Manage and grow the school's social media presence across platforms. Create and implement social media campaigns to highlight key messages and engage with the community.
Support bi-directional communication by monitoring and responding to social media posts, emails etc.

Internal Communications
Facilitate effective internal communication by disseminating important updates, announcements, and information to staff, faculty, and students.
Collaborate with various departments to ensure consistent messaging.

Event Promotion
Coordinate the promotion of school events, conferences, and seminars.
Develop marketing materials and promotional content to attract participants.

Required Hiring Standards:
Bachelor's degree in Communications, Public Relations, Marketing, or related field or equivalent experience
Proven experience in communications, preferably in an academic or healthcare setting.
Excellent written and verbal communication skills.
Strong social media management skills.
Ability to work collaboratively and build positive relationships.
Creativity and innovation in developing communication strategies.
Knowledge of public health topics is a plus.

Must have a demonstrated commitment to fostering diversity and inclusion in past experiences or a commitment to do so as a staff member at VCU

ORP Eligible: No

VCU Job code: 13231 - 13233

VCU is committed to hiring veterans! VCU will include a veteran's period(s) of military service in the calculation of their annual leave accrual rate. This may provide veterans with an increased leave accrual!

Salary Range: Up to $85,000



Position Details:

Department: School of Population Health
Employment Type: UF - University Employee FT
Restricted Status: No
FTE: 1
Exemption Status: Exempt




Contact Information:

Contact Name: Ann-marie Taranto




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