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Manager of Web Communications and Content Development

Job Details

About Massachusetts College of Liberal Arts:

At MCLA, we're here for all - and focused on each - of our students. As a 2024 Top Ten Public College, classes are taught by educators who care deeply about teaching, and about seeing their students thrive on every level of their lives. Nearly 93% of our graduates land competitive jobs or are accepted by some of the best grad schools in the country. We engage in the most nationally relevant conversations by hosting some of the most celebrated thinkers and speakers on our campus in the Berkshires of Massachusetts, an area known for its mountain ranges, hiking trails, and panoramic views. Our hometown of North Adams is brimming with creative energy and the regional economy is booming as a result. In nearly every way possible, the experience at MCLA is designed to elevate you as an individual, a leader, and a communicator, fully empowered to make your impression on the world.

Job Description:

The Manager of Web Communications and Development drives the web strategy, user experience and development of and is a key partner in delivering College messaging across other digital platforms including email, digital signage, and the Campus Portal. The Manager has primary responsibility for executing web development efforts, demonstrates initiative in developing solutions that bridge the creative with the technical, and works in partnership with colleagues in developing solutions for the College's long-range goals for disseminating digital content, both internally and externally. The Manager will be responsible for ensuring that the representation of digital content reflects the mission and brand of the College to an audience of prospective students, current students, faculty, staff, alumni, and community stakeholders.

This position will work closely with all College faculty and staff to manage the development, content creation, design, organization and structure of high-traffic and strategic Web pages and apps.

There is an option for 100% remote work with this position.

SUPERVISION RECEIVED: Reports to the President's Chief of Staff.

SUPERVISION EXERCISED: Student employees/interns as assigned.


Web Content Development and Strategy:
  • Collaborates on, plan and execute MCLA's website design, navigation, layout, and user experience including graphics, video, audio, hierarchy and architecture to maintain an attractive, appealing website that suits our community, ensuring that the website is fully functional.
  • Works with key College stakeholders to determine priorities for digital content and researches potential users to understand behavior and preferences to implement content strategy, staying abreast of relevant trends and competitors.
  • Serves as the primary architect, manager, and advocate of College-wide internal (Portal) and external web and strategy.
  • Partners with other members of the College Marketing and Communicaitons team to determine appropriate content, structure and format in order to deliver a compelling and informative experience to all current and prospective members of the MCLA community.
  • In partnership with appropriate offices, will map out a content matrix to build strategy for content across audiences.
  • Assists with management of various department and program website redesigns to ensure that site audiences can find key content efficiently.
  • Creates additional sites and pages for expansion if needed. Create webpages which are in alignment with strategic goals and that align with MCLA's brand.
  • Provides subject matter expertise to technical and non-technical staff and campus community.
  • Works with key stakeholders to understand business objectives and requirements; communicates plans and progress effectively and regularly to stakeholders.
  • Acts as advisor and front-end support for College partners regarding systems that either integrate with or drive users to the website.
Maintenance and Programming:
  • Maintains an inventory of webpages and manages the CMS server software. Monitors performance based on key performance indicators (KPIs), making sure the code is compatible with various browsers, fixes broken links and images, adds new content, and makes necessary product updates.
  • In coordination with IT, maintains website's domain name and helps choose server and server software. Provides the community with the safest, most secure server possible.
  • In coordination with IT, ensure that the website has sufficient backups and is part of a disaster recovery plan.
  • Ensures Website is ADA compliant.
  • Codes the site, adding new features and content, editing navigation by using Javascript, CSS or HTML, SQL, logo and artwork, video and sound.
  • Helps to integrate web content with other social media tools.
Analytics and Assessment:
  • Regularly monitors/tracks web statistics related to visitor activity, analyzes and interprets a variety of data pertaining to site usage, both internal and external. Researches and assesses technology trends; when possible, integrates new resources into existing digital environments.
  • Demonstrates insight from the reporting and communicates an ongoing plan for how the learnings will inform the digital roadmap.
  • Produces project scope/briefing documents to share with campus partners and colleagues to ensure tracking of outcomes.
  • Presents updates and recommendations to all levels of College leadership.

  • Bachelor's degree in relevant field required; as well as at least three to five years related experience in web strategy and content management.
  • Understanding of general web system architecture and demonstrated experience managing a website across all functions.
  • Must possess strong writing skills in order to help develop content and other communications.
  • Ability to provide a high level of customer service to a variety of internal clients and convey technical information to a non-technical audience.
  • Ability to confidently navigate the College's content management system (CMS) and teach others.
  • Experience managing third party vendor relationships, including but not limited to web developers, hosting providers, systems administrators and analysts.
  • Must possess excellent communication and interpersonal skills.
  • Demonstrated skill and enthusiasm for working with people from diverse backgrounds.
  • Ability to work with tight and aggressive deadlines, multi-task and work in a team environment.
  • Familiar with HTML, CSS, PHP, Javascript, SQL and popular Content Management systems.
  • Demonstrated high level of comfort with social media tools (Twitter, Linkedin, Facebook, Youtube, Wistia, Instagram, Pinterest, etc.) and the ability to embed them within content.
  • Familiar with web site debugging techniques.
  • Prior knowledge of software programming and graphics.
  • Understanding of international web standards and protocols.
  • Demonstrated high proficiency in learning and adapting to changing technologies.

Additional Information:

Massachusetts College of Liberal Arts strongly encourages employees to be up to date with their COVID-19 vaccinations. The Centers for Disease Control recommendation is that everyone aged 6 and up should get 1 updated Pfizer-BioNTech or Moderna COVID-19 vaccine, regardless of whether they've received any original COVID-19 vaccines.

Massachusetts College of Liberal Arts complies with the Americans with Disabilities Act (ADA) to provide reasonable accommodations to qualified applicants and employees with disabilities. Should you need to request a reasonable accommodation for the application process, please email Barbara Chaput, Chief Human Resources Officer.

Massachusetts College of Liberal Arts is deeply committed to fostering a community of excellence, equity, diversity, and inclusion. We provide equal access to educational, co-curricular and employment opportunities for all applicants, students, and employees regardless of race, color, religion, national origin, age, disability, gender, sexual orientation, gender identity, gender expression, genetic information, marital or parental status, veteran status, or membership in any other legally protected class. Massachusetts College of Liberal Arts does not discriminate on the basis of sex in any educational program or activity that they operate, which extends to admission and employment.

Inquiries about Title IX, Equal Opportunity, or ADA/504 and other non-discrimination policies may be directed to MCLA's Title IX Coordinator and Equal Opportunity Officer, to the Assistant Secretary of the Department of Education Office for Civil Rights, or both.

Justin MacDowell
Title IX Coordinator and Equal Opportunity Officer
375 Church Street, North Adams, MA 01247
Phone: (413) 662-5571

U.S. Department of Education, Office for Civil Rights
33 Arch Street, 9th Floor Boston, MA 02119-1424
Telephone: (617) 289-0111; FAX: (617) 289-0150; TDD (877) 521-2172

Application Instructions:

This is a full-time benefited position in the APA bargaining unit. Annual salary range is $65,000 - $70,000.

Applicants should electronically submit an application by clicking on the APPLY NOW button below.


Massachusetts College of Liberal Arts

We’re the public liberal arts college in Massachusetts. In every way possible, the experience at MCLA is designed to elevate you as an individual, a leader, and a communicator, fully empowered to make your impression on the world.

Located in the Berkshires, our area is known for its mountain ranges, hiking trails, and panoramic views. Our home town of North Adams is brimming with young, creative energy and the regional economy is booming as a result.

Our classes are taught by educators who care deeply about teaching and about seeing their students thrive on every level; personally, academically, and professionally. We engage in the most relevant conversations of our time by bringing the most celebrated thinkers and speakers to campus through nationally known public lectures hosted by MCLA.

The Office of Human Resources and Payroll at Massachusetts College of Liberal Arts recognizes our most important resources are our faculty, administrators, and staff.

In furthering this mission of the College as well as embracing the diversity and excellence of the Campus, we strive to provide our employees dedicated professional support encompassing job searches, benefits, professional development, and personal growth.

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