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Director of Individual & Legacy Giving


Minimum $70,000 ANNUAL (12 months)
Depending on Qualifications
Minimum $70,000. Actual pay will depend on experience and qualifications.

Job Summary:

PBS Wisconsin seeks a dynamic, experienced fundraising professional who is inspired by the opportunity to work in public media. This is a position in a highly-effective, well-respected organization with a healthy culture of philanthropy, and a development program that has garnered national recognition for its creativity and impact.

Our next Director of Individual and Legacy Giving will join us in building on this tradition, expanding PBS Wisconsin's individual giving program by strengthening relationships with leadership donors, directly cultivating and soliciting major and planned gifts and ensuring donor retention. This is an exciting opportunity for a professional with success in individual fundraising who enjoys developing and maintaining close relationships with supporters, thrives in a vibrant workplace, and is energized by the prospect of joining a team of colleagues who have a proven commitment to fundraising and a shared passion for the work of PBS Wisconsin.

The Director of Individual & Legacy Giving directly solicits and closes major gifts with a portfolio of prospective and leadership donors throughout Wisconsin to meet PBS Wisconsin's short and long-term programming and capital project fundraising goals. This position also promotes and solicits legacy gifts through the promotion of bequests and other charitable giving vehicles with an overall goal of encouraging and increasing donors' lifetime giving value. This position Is in the Development department and reports to the Managing Director of Individual Giving.

Responsibilities: Identifies and cultivates relationships with donor prospects at major, principal, and/or planned gift levels, develops and implements fundraising plans, and works collaboratively with other Advancement staff to meet predefined gift contribution goals.
  • 50% Identifies, promotes, and maintains donor relationships and identifies solicitation opportunities specifically designed for the generation of gifts to reach program funding goals
  • 15% Develops and delivers targeted fundraising and communication programs and materials specific to gift contributions in alignment with strategic initiatives
  • 10% Develops and updates prospect portfolios, evaluates existing strategy and recommends improvements to leadership
  • 5% Serves as a unit liaison to internal and external constituencies, provides information and represents the interests of the institution
  • 10% May serve as project manager for fundraising for special projects, including serving as liaison for cross functional project teams and planning donor-related events
  • 5% Integrates planned giving objectives in major and principal cultivation, solicitation and stewardship strategies
  • 5% Maintains accurate, timely, and thorough portfolio donor records and contact reports to facilitate programmatic performance evaluation and preserve institutional memory
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor's Degree


Professional development experience including work in major and/or planned giving.
Demonstrated experience in cultivating relationships and making asks that have resulted in major/planned gifts and a record of success in achieving development goals.
Demonstrated understanding of the major and planned giving process, principles, methods and practices including prospect research, cultivation, and stewardship.
Experience and comfort with technology, including spreadsheet software and donor relationship management databases.
Experience in working with board members or community volunteer fundraisers.
Advanced written, oral and interpersonal communication skills to communicate effectively and persuasively with a wide range of people and to represent PBS Wisconsin with key constituents.

Experience and demonstrated success managing projects, timelines and revenue goals.
Knowledge of planned giving vehicles, such as bequests, beneficiary designations, and charitable gift annuities.
Experience or knowledge of public broadcasting fundraising.

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

This is a partially remote (hybrid) position. Madison-area and statewide travel is required to maintain an active engagement schedule with donors and prospects in all stages of development.

Appointment Type, Duration:


Additional Information:

PBS Wisconsin offers a comprehensive benefits package, including generous vacation, sick leave, healthcare and pension.

The person in this position will be required to comply with the Ethics for PBS Wisconsin Editorial & Executive Staff located here: ( ) in addition to the UW-Madison code of ethics.

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer. We promote excellence through diversity and encourage all qualified individuals to apply.

Knowledge of and abides by prospect and fundraising research ethics ( ).

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.


How to Apply:

The following must be received for your application to be complete: 1) Resume; 2) A cover letter describing how your experience relates to the job duties and minimum and desirable qualifications.

As applicants progress to interviews, they will need to provide at least three professional references with titles, emails, and phone numbers (include at least one supervisory reference).


Amanda Vinova
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Gift Officer II(AV042)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

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