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Senior Director for Annual Giving

San Jose State University
San Jose, California, United States
Salary Not Specified
Date posted
Jan 18, 2024

Job Details

Job Summary

Reporting to the Associate Vice President of Alumni and Community Engagement, the Senior Director for Annual Giving oversees the development, management and evaluation of strategic and tactical long-/short-term program plans and budgets for a comprehensive annual giving program. The incumbent directs communications, services and solicitation activities that engage and encourage participation of alumni, students, faculty, staff, parents and friends of the university to successfully increase annual philanthropic support while advancing the greater development and campaign goals of University Advancement. The Senior Director actively participates in the development and implementation of communications, programs and events to engage and connect alumni with the university. In support of activities to further pipeline development, the position maintains a target portfolio of leadership annual giving prospects and conducts personal solicitation efforts; manages the gift renewal process and fosters relationships with key constituencies. The incumbent fosters the growth of best practices and leads the investigation and adoption of new solicitation methods and channels.

Key Responsibilities
  • Oversee all annual giving programs such as SJSU Fund, college and unit appeals, faculty/staff, senior gift, recent graduates, parent and special programs, and related alumni and donor relations programs
  • Provide leadership, oversight and direction to the Leadership Annual Giving program, including timely review of portfolios and establishing metrics to evaluate performance/success
  • Develop annual giving and alumni/donor relations strategies that support the greater University Advancement, and university, mission and campaign goals
  • Create, implement and evaluate comprehensive annual and multi-year plans that engages prospects and new donors, acquires new donors, retains current donors and renews past donors
  • Devise and manage annual giving stewardship processes and activities to enhance alumni and donor relations and increase engagement and support
  • Formulate and execute strategies for the effective use of a variety of outreach and communication methods and solicitation channels including direct marketing, e-giving, crowdfunding, text messaging, telemarketing and social media; investigate and adopt new methods and channels for engagement
  • Build strong working relationships and partnerships with key University Advancement and campus constituents
  • Develop, analyze and present informational and statistical/financial reports to unit, division, campus administration, volunteer boards and others
  • Participate actively in Alumni Engagement, campus and community events and functions
  • Contribute to Alumni Engagement, University Advancement and university communications and marketing; integrate key university messages and initiatives into annual giving messaging and solicitations as appropriate
  • Serve as a liaison to the broader university community and external and community groups to share information about annual giving
  • Maintain a portfolio of 50 leadership Annual Giving prospects with a focus on higher capacity leadership level annual donors
  • Achieve a high rate of renewal and upgrades among this portfolio, making appropriate referrals to the Major Gifts team, Planned Giving team
  • Complete contact reports, proposal tracks and other prospect maintenance tasks in accordance with University Advancement procedures and policies
  • Participate in staff, functional and strategy meetings including prospect review and overall Development/fundraising sessions; attend conferences, seminars and professional training as appropriate
  • Provide leadership, related to annual giving strategies, tactics and plans, to the Development and University Advancement teams and other campus units; advise and train unit, department and division staff
Knowledge, Skills & Abilities
  • Knowledge of the theories, principles and practices of fundraising for higher education and superior knowledge of the best practices within the annual giving field
  • Demonstrated ability to design, implement and evaluate a comprehensive annual giving program, establishing goals and objectives that translate into operating plans and appropriate staff assignments and resource allocation
  • Strong verbal communications skills and demonstrated ability to write clearly and persuasively; professional and congenial demeanor, high level of motivation, integrity and commitment
  • Proven interpersonal skills and the ability to work with a diverse constituency and all levels of the organization; ability to work independently and in a collaborative team environment; demonstrated ability to build and maintain relationships
  • High level of initiative, attention to detail and organization skills; ability to successfully direct multiple projects on tight deadlines and under pressure
  • Ability to define and solve problems in both a strategic and tactical manner; collect data, establish facts and draw valid conclusions; use good judgment in making logical and sound decisions
  • Knowledge of the needs and interests of alumni, prospects and donors in order to develop relationships between them and the university
  • Demonstrated spirit of flexibility and a strong customer service ethic
  • Ability to provide direction, and to motivate, develop and educate professional and support staff through communication, modeling appropriate behavior, optimism and high achievement
  • Knowledge of data management and analysis techniques, database management and gift processing
  • Openness to new ideas and their implementation. Ability to react and adapt to changing situations appropriately.
  • Ability to represent the university to external constituents and articulate fundraising goals to the public and establish relationships with members of the community; work effectively with internal constituents across all levels including staff, faculty and administrators.
  • Demonstrated knowledge of the fundaments of budgeting and reporting.
  • Ability to work effectively in a large, fast-paced, complex and dynamic organization.
  • Must be able to work weekend and evenings when assigned
  • Ability to communicate with constituents in a professional and respectful manner
Required Qualifications
  • Bachelor’s Degree from an accredited institution
  • Five years of work experience with either marketing, communication or fundraising or a combination, for higher education fundraising, campaigns, alumni andor annual giving.
  • Experience with integration of the annual fund into an organizations greater fundraising goals and ability to be flexible in working independently as well as collaboratively with Development units
  • Excellent computer skills including Microsoft Word, software tools
  • Experience working independently, and in collaboration with other staff, handling multiple diverse projects
  • Excellent written communications skills
Preferred Qualifications
  • Knowledge and proven success in fundraising and campaigns and an analytical ability to recognize opportunities and prioritize them to attain goals
  • Experience with integration of the annual fund into an organizations’ greater fundraising goals
  • Leadership, managerial, and supervisory skills and a track record of success in leading and mentoring a staff of fundraising professionals


Classification: Administrator III
Anticipated Hiring Range: Up to $10,417/month

San José State University offers employees a comprehensive benefits package typically worth 30-35% of your base salary. For more information on programs available, please see the Employee Benefits Summary .

Application Procedure

Click Apply Now to complete the SJSU Online Employment Application and attach the following documents:
  • Resume
  • Letter of Interest
All applicants must apply within the specified application period: January 18, 2024 through February 4, 2024 . This position is open until filled; however, applications received after screening has begun will be considered at the discretion of the university.

Contact Information

University Personnel

CSU Vaccination Policy

The CSU strongly recommends that all individuals who access any in-person program or activity (on- or off-campus) operated or controlled by the University follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications and comply with other safety measures established by each campus. The system wide policy can be found at and questions may be sent to .

Additional Information

Satisfactory completion of a background check (including a criminal records check) is required for employment. SJSU will issue a contingent offer of employment to the selected candidate, which may be rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was offered the position on a contingent basis.

The standard background check includes: criminal check, employment, and education verification. Depending on the position, a motor vehicle and/or credit check may be required. All background checks are conducted through the university's third-party vendor, Accurate Background. Some positions may also require fingerprinting. SJSU will pay all costs associated with this procedure. Evidence of required degree(s) or certification(s) will be required at time of hire.


All San José State University employees are considered mandated reporters under the California Child Abuse and Neglect Reporting Act and are required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment. Incumbent is also required to promptly report any knowledge of a possible Title IX related incident to the Title IX Office or report any discrimination, harassment, and/or retaliation to the Office of Equal Opportunity.

Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act and Campus Housing Fire Safety Notification:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, the Annual Security Report (ASR) is also now available for viewing at The ASR contains the current security and safety-related policy statements, emergency preparedness and evacuation information, crime prevention and Sexual Assault prevention information, and information about drug and alcohol prevention programming. The ASR also contains statistics of Clery crimes for San José State University locations for the three most recent calendar years. A paper copy of the ASR is available upon request by contacting the Office of the Clery Director by phone at 408-924-1501 or by email at .

Pursuant to the Higher Education Opportunity Act, the Annual Fire Safety Report (AFSR) is also available for viewing at . The purpose of this report is to disclose statistics for fires that occurred within SJSU on-campus housing facilities for the three most recent calendar years, and to distribute fire safety policies and procedures intended to promote safety on Campus. A paper copy of the AFSR is available upon request by contacting the Housing Office by phone at 408-795-5600 or by email at .

Campus Security Authority - In accordance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (Clery Act) and CSU systemwide policy, this position is subject to ongoing review for designation as a Campus Security Authority. Individuals that are designated as Campus Security Authorities are required to immediately report Clery incidents to the institution and complete Clery Act training as determined by the university Clery Director.

Equal Employment Statement

San José State University (SJSU) is an Equal Opportunity/Affirmative Action employer committed to nondiscrimination on the basis of age, ancestry, citizenship status, color, creed, disability, ethnicity, gender, genetic information, marital status, medical condition, national origin, race, religion or lack thereof, sex, sexual orientation, transgender, or protected veteran status consistent with applicable federal and state laws. This policy applies to all SJSU students, faculty and staff programs and activities. Title IX of the Education Amendments of 1972, and certain other federal and state laws, prohibit discrimination on the basis of sex in all education programs and activities operated by the university (both on and off campus).

Advertised: January 18, 2024 (9:00 AM) Pacific Standard Time
Applications close:


San Jose State University

As one of the most transformative universities in the nation, San José State is ready for big change. As part of Transformation 2030, SJSU's strategic plan, the campus community is dedicated to realizing the university's potential as a nationally prominent urban public university. San José State provides a comprehensive university education, granting bachelor’s, master’s and doctoral degrees in 250 areas of study. With approximately 36,000 students and nearly 4,300 employees, SJSU is an essential partner in the economic, cultural and social development of Silicon Valley and California. 

In collaboration with nearby industries and communities, SJSU faculty and staff are dedicated to achieving the university's mission as a responsive institution of the state of California: To enrich the lives of its students, to transmit knowledge to its students along with the necessary skills for applying it in the service of our society, and to expand the base of knowledge through research and scholarship.

Founded in 1857, San José State's history began before the Civil War, as the first State Normal School, which trained teachers who educated the people of a young California. Now, SJSU is a dynamic comprehensive university that anchors the 10th largest city in the United States, and Spartans are found around the globe. 

Faculty members combine research, scholarship and creative activity with industry or practical experience—incubating a problem-solving and entrepreneurial mindset. 

Joining the SJSU community means becoming part of an organization that has worldwide impact. Along with its rich history, SJSU is a dynamic and diverse community in the heart of downtown San José. Embark on your future at SJSU!

As employees of the California State University (CSU), you have a comprehensive program of health benefits including medical, dental, vision, flexible benefits programs and more available to you and, in many instances, your family. Additionally, you may be eligible to extend your health, dental and vision benefits to dependents up to age 26.

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