Associate Director, Marketing and Fan Development

Virginia Tech
Virginia, United States
Salary Not Specified
Posted date
Aug 30, 2021

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Position Type
Faculty Positions, Business & Management, Marketing & Sales, Administrative, Business & Administrative Affairs, Community Relations & Institutional Outreach, Public Relations & Marketing (Campus), Alumni Affairs, Student Affairs, Athletics
Employment Level
Employment Type
Full Time

Job Description

The Associate Director of Marketing & Fan Development will lead departmental efforts for fan experience initiatives in Blacksburg. This person will be a main driver in giving our customers a one-of-a-kind experience at our athletic events. This position works cross-functionally and reports to the Senior Director of Marketing & Fan Development with a focus on the overall gameday experience. This role will work collaboratively with our In-Venue Team and Virginia Tech Sports Properties stakeholders to improve and bring new ideas to gameday.

Duties & responsibilities include: collaborate and ideate with other members of the External team to create unforgettable moments for our fans at Lane Stadium and Cassell Coliseum; primary marketing contact for men’s basketball, secondary marketing contact for football, and additional marketing oversight of assigned sports; work closely with our In-Venue Team to create and execute all script elements of assigned sports; work with constituents both within Athletics and externally to continually enhance the fan experience at Virginia Tech Athletics events; assist in various revenue-generating opportunities; oversee student intern program in addition to overseeing student interns on assigned Olympic sports for game presentation, fan experience and community and campus engagement.

Required Qualifications

Master's degree and/or bachelor’s degree with related experience in marketing or similar field.
Significant experience working in a marketing and promotions atmosphere.
Experience developing written marketing and promotions plans and coordinating special events.
Knowledge of Microsoft Office and similar computer programs.
Strong written and oral communication skills.

Preferred Qualifications

Significant experience working in either an Intercollegiate Athletics or professional sports marketing department.
Demonstrated success in executing marketing and promotion efforts.
Experience coordinating fan-focused special events; knowledge of an experience with Adobe Creative Suite.

Appointment Type


Salary Information

Commensurate with experience.

Review Date


Additional Information

The successful candidate will be required to have a criminal conviction check as well as documentation of COVID-19 vaccination.

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Stuart Cochran at during regular business hours at least 10 business days prior to the event.

Advertised: August 30, 2021
Applications close:

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