The Associate Director of Marketing & Fan Development will lead
departmental efforts for fan experience initiatives in Blacksburg.
This person will be a main driver in giving our customers a
one-of-a-kind experience at our athletic events. This position
works cross-functionally and reports to the Senior Director of
Marketing & Fan Development with a focus on the overall gameday
experience. This role will work collaboratively with our In-Venue
Team and Virginia Tech Sports Properties stakeholders to improve
and bring new ideas to gameday.
Duties & responsibilities include: collaborate and ideate with
other members of the External team to create unforgettable moments
for our fans at Lane Stadium and Cassell Coliseum; primary
marketing contact for men’s basketball, secondary marketing contact
for football, and additional marketing oversight of assigned
sports; work closely with our In-Venue Team to create and execute
all script elements of assigned sports; work with constituents both
within Athletics and externally to continually enhance the fan
experience at Virginia Tech Athletics events; assist in various
revenue-generating opportunities; oversee student intern program in
addition to overseeing student interns on assigned Olympic sports
for game presentation, fan experience and community and campus
Master's degree and/or bachelor’s degree with related experience in
marketing or similar field.
Significant experience working in a marketing and promotions
Experience developing written marketing and promotions plans and
coordinating special events.
Knowledge of Microsoft Office and similar computer programs.
Strong written and oral communication skills.
Significant experience working in either an Intercollegiate
Athletics or professional sports marketing department.
Demonstrated success in executing marketing and promotion
Experience coordinating fan-focused special events; knowledge of an
experience with Adobe Creative Suite.
Commensurate with experience.
The successful candidate will be required to have a criminal
conviction check as well as documentation of COVID-19
About Virginia Tech
Dedicated to its motto, Ut Prosim
(That I May Serve),
Virginia Tech pushes the boundaries of knowledge by taking a
hands-on, transdisciplinary approach to preparing scholars to be
leaders and problem-solvers. A comprehensive land-grant institution
that enhances the quality of life in Virginia and throughout the
world, Virginia Tech is an inclusive community
to knowledge, discovery, and creativity. The university offers more
than 280 majors to a diverse enrollment of more than 36,000
undergraduate, graduate, and professional students in eight
, a school of
, a veterinary
college, Graduate School
, and Honors College
. The university
has a significant presence across Virginia, including the Innovation Campus
in Northern Virginia; the Health Sciences and Technology Campus in
Roanoke; sites in Newport News and Richmond; and numerous Extension offices
. A leading global research institution, Virginia Tech
conducts more than $500 million in research annually.
Virginia Tech does not discriminate against employees, students, or
applicants on the basis of age, color, disability, sex (including
pregnancy), gender, gender identity, gender expression, genetic
information, national origin, political affiliation, race,
religion, sexual orientation, or veteran status, or otherwise
discriminate against employees or applicants who inquire about,
discuss, or disclose their compensation or the compensation of
other employees or applicants, or on any other basis protected by
If you are an individual with a disability and desire an
accommodation, please contact Stuart Cochran
during regular business hours at least 10
business days prior to the event.
August 30, 2021