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Engagement Specialist


Minimum $46,000 ANNUAL (12 months)
Depending on Qualifications
The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits.

Job Summary:

The Engagement Specialist will be responsible for planning and executing a variety of alumni events and initiatives ranging from large scale in-person gatherings to virtual live-streams and volunteer opportunities. This role will help the Wisconsin School of Business build affinity with its network of nearly 50,000 alumni and donors by keeping them informed, connected, and engaged. A successful candidate will have experience with event planning, managing timelines and budgets, and making results-driven decisions.

The Engagement Specialist will report to the Associate Director on our hybrid team working 40% in person and 60% remotely. A successful candidate will be an organized self-starter who can collaborate well with teammates. This role also requires polished communication skills, a knack for creative problem solving, and the ability to manage time effectively.

Primary responsibilities:
- Develops, markets, and implements a range of alumni engagement tactics to achieve stated objectives and tracks alumni engagement metrics and outcomes
- Develops and maintains relationships with a variety of internal and external stakeholders, including alumni, faculty/staff, and vendors
- Manage timelines to ensure successful execution of all aspects of each engagement including venue selection, contract negotiation, marketing material development, coordination with stakeholders, vendor relationships, and logistics
- Manage registration, marketing, and communication for virtual and in-person engagements
- Provide on-site event management as needed (including some nights/weekends and out of state travel), and facilitate the involvement of other staff and volunteers
- Plan event marketing strategies to drive attendance and engagement, including email campaigns, social media promotion and targeted outreach to our alumni population
- Work closely with Associate Director and Alumni Relations Coordinator to ensure marketing is in-line with event strategy and WSB brand
- Collaborate with designer, writer/editor, and project manager on marketing execution.
- Prepare pre- and post-event reports detailing budget, attendance statistics, suggested improvements, etc.
- Use data and feedback to analyze engagement success and determine return on investment

Responsibilities: Executes marketing strategies for alumni programs, organizes events and analyzes data to ensure alumni relations goals are being achieved.
  • 20% Leads the development, production, and dissemination of communication and branding strategies and materials for the unit
  • 70% Plans and leads the implementation of major alumni events, volunteer committees, and activities in alignment with strategic initiatives and objectives
  • 5% Serves as a unit liaison for internal and external stakeholders, answers questions, and provides information about established programs based on set material or standards
  • 5% Identifies data trends, errors, and insufficient data; and reports variances according to established policies and procedures
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor's Degree
Preferred in business, communications, non-profit management, or related field.


- 3+ years of experience with event planning and execution
- Experience managing event marketing and communications
- Experience communicating and building relationships with various stakeholders

- Higher education or nonprofit experience
- Strong organizational, project management skills and attention to detail
- Strong written and verbal communication skills with comfort public speaking and presenting to both in-person and video (i.e, Zoom, Teams) audiences
- Excellent customer service and interpersonal skills
- Experience working with data to report impact and inform decision making

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location.

Appointment Type, Duration:


Additional Information:

Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.

Diversity and inclusion are primary values for the Wisconsin School of Business and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. Our school is committed to continuously increasing the cultural competence of its staff and faculty members through school-wide forums and professional development opportunities.

How to Apply:

Please complete the online application and attach a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position as described along with a comprehensive resume.

Our search committee will review all application materials after the posted deadline. We will notify selected applicants to participate further in the selection process directly. We will notify all applicants once the search is completed and we have selected a top candidate. As applicants move on to next steps in the process, they will be asked to provide names and contact information (e-mail address, phone number, and mailing address) of at least three references.


Se Yang
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Alumni Relations Officer(AV007)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

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