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Public Relations Specialist


Minimum $48,000 ANNUAL (12 months)
Depending on Qualifications
The anticipated salary range is in the high $40K to mid $50K range based on qualifications and experience.

Job Summary:

Become a key part of PBS Wisconsin's communication and marketing department. This position will devise strategic communication and marketing strategies and will work to implement full promotional campaigns and stand-alone projects, which involves significant duties in writing, social media management, and other spaces.

Be part of a motivated team of communicators in promoting PBS Wisconsin's local and national programs, community engagement and education programs, major events and development efforts. Reports to the Communications Associate Director.

Responsibilities: Plans, prepares and disseminates institution-related publicity and good-will information to the public and other external entities in support of the institution's strategic communication goals.
  • 50% Develops and executes public relations plans, projects, and initiatives utilizing various communication mediums
  • 30% Participates in the development of the public relations strategy in collaboration with communications leadership
  • 10% Assists with pitching and placing content in accordance with established marketing objectives and responding to inquiries
  • 5% Initiates, writes, and edits press coverage ideas, briefing materials, and content independently for leadership
  • 5% Tracks media coverage of institution
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor's Degree
Emphasis in communications or related field preferred.


-Minimum of 2 years of experience working in professional communications.
-Strong oral and written communication skills.
-Strong attention to detail.
-Ability to work on multiple projects simultaneously on deadline.
-Strong and proven editing skills.

-Problem solving ability to work proactively and independently with limited direction.
-Flexibility to occasionally work non-standard hours in support of major activities and emergencies.
-Experience developing and implementing marketing and promotion plans for major events.
-Basic understanding of both traditional and new media.

Work Type:

Full Time: 100%

This position can be primarily remote working from Wisconsin. We have office space available on the UW-Madison campus if a candidate desires in-person work. An option of full-time remote work will be considered. Some on-site work will be required for events and meetings for all employees.

Appointment Type, Duration:


Additional Information:

The person in this position will be required to comply with the Ethical Guidelines for Editorial Staff of Wisconsin Public Radio and Television located here: , in addition to the UW-Madison code of ethics.


How to Apply:

The following must be received for your application to be complete: 1) Resume; 2) A cover letter describing how your experience relates to the job duties and minimum and desirable qualifications. 3) Two specific writing samples that demonstrate your ability to effectively communicate across different platforms. Deliver both as individual PDFs or other document files.

Finalists will be asked to submit three professional references.


Fred Schulze
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Public Relations Specialist(CM009)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

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