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Social Media Producer


Minimum $54,000 ANNUAL (12 months)
Depending on Qualifications
This position offers a generous benefits package, including more than 5 weeks of paid time off every year, participation in the nationally recognized Wisconsin Retirement System pension plan, comprehensive health/dental/vision insurance, paid professional development opportunities, a flexible work environment and more. Learn more at .

Job Summary:

University Communications, the central content hub for UW-Madison, is looking for a creative and strategic Social Media Producer to conceptualize, plan and create social media content for distribution across senior leadership and institutional channels to advance the university's priorities and engage target audiences. The role will work closely with leadership to produce sharp, engaging written and visual content that captures an individual's perspective and conveys a range of messages on their channels - from serious campus news to spirited posts that evoke a feeling of inspired goofiness to community highlights.

This role reports to the Director of Institutional Social Media and will collaborate with communications professionals and student staff.

Responsibilities: Creates and promotes digital content and organizes staff workflows for one or more identified digital platforms in a specified medium to communicate content and increase audience engagement.
  • 40% Writes, edits, publishes, and integrates content on digital platforms that engages with audiences, including interviewing sources, researching topics, and assembling relevant multimedia elements
  • 15% Facilitates and secures resources for digital content creation workflow within a work unit or project and collaborates with other teams on both long-term and short-term multimedia projects
  • 10% Participates in the development and conceptualization of strategies for one or many identified digital platforms
  • 5% Develops and maintains reports of content metrics and informs identified stakeholders of changes and needs
  • 10% Serves as a liaison to internal and external stakeholders to promote strategy and establish partnerships
  • 10% Creates and maintains weekly editorial calendars and content plans for social media accounts
  • 10% Conceptualizes and captures visual content for social media channel distribution
  • Plans and conceptualizes social content for senior leadership accounts
  • Attends events and captures takeaways and visuals for content
  • Writes, edits, publishes and shares content on social platforms
  • Creates and coordinates visual content
  • Assists with institutional accounts, as needed
  • Monitors, learns from and reports on analytics
  • Stays up-to-date on best practices and emerging social media platforms
  • Develops and maintains a social media calendar for leadership accounts
  • Helps monitor social media channels for messages, comments and reactions, responding when appropriate
Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion


Bachelor's Degree
Candidates with a background in journalism, strategic communications or digital production are encouraged to apply


3+ years of experience in communications and/or marketing.

- Experience managing corporate, nonprofit, institutional or influencer social media accounts, developing and implementing innovative social campaigns across channels
- Demonstrated ability to produce accurate, visual and attention-grabbing content for an individual or brand. Experience writing in first-person point of view for leadership a plus
- Track record of management of higher ed or campus accounts a plus
- Experience evaluating the effectiveness of social accounts and campaigns to reach strategic objectives
- Experience capturing and editing photos desired. Ability to create and edit short social videos and Reels a plus. Graphic design and animation skills a plus
- Demonstrated experience working cooperatively and professionally
- Demonstrated ability to work independently on complex projects, manage shifting priorities
- Experience with crises communications or willingness to learn

We recognize that qualified applicants come from a variety of backgrounds, life experiences, and levels of educational access. We encourage you to apply even if you don't match all of the qualifications listed above.

Work Type:

Full Time: 100%

This is a hybrid position, working partially remote and partially in-person on the UW-Madison campus.

Some evening and weekend hours may be needed, with employee able to flex their schedule to accommodate this work.

Appointment Type, Duration:


How to Apply:

Click the '' button to start an application.

You will be asked to upload a cover letter and resume highlighting your experience, knowledge and skills as they relate to the listed qualifications.

In addition, please provide two (2) social media samples. Include a description of the channel, goal, and target audience for each sample.


Kory Breuer
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Digital Producer(PB016)



Employment Class:

Academic Staff-Renewable

Job Number:


The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website:

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .

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