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Digital Content Specialist

University of the Pacific
California, United States
Salary Not specified
Date posted
Nov 29, 2023

Digital Content Specialist

Primary Purpose:
Reporting to the Digital Manager in the University Strategic Communications Office, the Digital Content Specialist is responsible for creating and managing content for university websites, digital campaigns, emails, and other related digital properties. This role will work with team leadership to strategize and execute digital initiatives in service of University of the Pacific's brand and our partners across the university. This includes high priority projects such as those initiated by the President's Office that further Pacific's brand reach and reputation and assisting our Enrollment team and Academic division in the recruitment of prospective students. The Content Specialist will also work with our CMS content authors and review, edit, and approve their submitted content for accuracy, grammar, clarity and consistency with university style and strategic brand messaging. Works with faculty, staff and others to assess and address web needs, including improving current content and processes, and assisting in the creation of new digital properties or web pages. This position may also be called upon to conduct research reports and data analysis that will help improve digital content as well as assisting in coming up with and executing Search Engine Optimization (SEO) strategies.

Essential Functions:
  • Creates digital content for Pacific’s online properties in support of university priorities and brand marketing.
  • Serves a central role in helping University Strategic Communications create content for the websites in support of the university’s goals.
  • Gathers, edits, approves and updates new and existing web content for accuracy, clarity, consistency, grammar, style guidelines and strategic messaging.
  • Collects and reports on data from web traffic and UX data from Search Engine Optimization (SEO) and A/B testing tools to assess content performance.
  • Act as a project lead for independent research and content creation projects, under the guidance of the Digital Manager, mapping out a timeline and methodology to present defined deliverables by a specified date.
  • Contribute to the projects of other University Strategic Communications’ team members with keyword research, content implementation, content testing, and other tasks as assigned.
  • Implements the designs from the digital designer into the content management system.
  • Provides content and technical support to content authors in other university departments.
  • Excellent writing, editing and proofreading skills. Ability to write with clarity and style in a variety of formats, including informational web content, marketing copy and social media posts.
  • Performs other duties as assigned or requested.

University of the Pacific recognizes that diversity, equity, and inclusion is foundational to the success of our valued students and employees. We prioritize policy and decision-making that demonstrates awareness of, and responsiveness to, the ways socio-cultural forces related to race, gender, ability, sexuality, socio-economic status, etc. impede or propel students, faculty, and staff.

Minimum Qualifications:
  • Bachelor’s Degree in marketing, communications, journalism or related discipline
  • Two (2) years of demonstrated experience in digital communications, digital marketing, or writing and managing web content.

Preferred Qualifications:
  • Excellent writing, editing and proofreading skills. Ability to write with clarity and style in a variety of formats, including informational web content, marketing copy and social media posts.
  • Working understanding of Search Engine Optimization concepts.
  • Knowledge working in Drupal/WordPress.
  • Knowledge of working in higher education.
  • Attention to detail and adhering to tight timelines.
  • Experience implementing search engine optimization initiatives.
  • Experience with Windows, Microsoft Word/Outlook/Excel and content management systems
  • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
  • Experience and sensitivity in working with people of diverse backgrounds and cultures.
  • Demonstrated experience in advancing social justice, equity, and inclusion in a university setting.
  • Ability to engage and integrate culturally responsive practices and knowledge in their work.

Physical Requirements:
The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.

Work Environment/Work Week/Travel:
Work performed during standard business hours.

Hiring Range: $23.90-$31.67 per hour. We consider factors such as, but not limited to, scope and responsibilities of the position, candidate’s qualifications, internal equity, as well as market and organizational considerations when extending an offer.

Background Check Statement:
All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.

To apply, visit

University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.


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