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Executive Director of Marketing

Job Details


Saint Peter's University, founded in 1872, is a Jesuit, Catholic, coeducational, liberal arts University located in Jersey City, New Jersey.

Saint Peter's University seeks to develop the whole person in preparation for a lifetime of learning, leadership, and service in a diverse and global society.

Committed to academic excellence and individual attention, Saint Peter's University provides education, informed by values, primarily in degree-granting programs in the arts, science, and business, to resident and commuting students from a variety of backgrounds.

Saint Peter’s University is an Equal Opportunity/Affirmative Action Institution with a strong commitment to diversity. Saint Peter’s University desires to ensure that faculty, students and staff members from underrepresented and marginalized populations are an integral part of the life and governance of the institution.

For more information about Saint Peter's University, please visit www.saintpeters.edu.

Named #1 in the nation for transformation in 2018 by the American Council on Education/Fidelity Investments

Posting Details

Position Information

Job Title

Executive Director of Marketing

Campus

Jersey City Campus

Department

Office of University Comm

Full Time, Part Time, Adjunct

Job Description

Reporting to the Vice President for Communications and Marketing, the Executive Director of Marketing will provide effective, strategic leadership for all components of the University’s marketing efforts for the purposes of brand enhancement and recruitment, among others. The Executive Director will build and guide a team of professionals, including the web team, to execute on a sophisticated, multi-channel marketing plan across a number of audiences and constituencies. Collaborates with both undergraduate and graduate admission teams to develop and execute student recruitment strategies. Manages with the web team to set website priorities and manage website technology and programming needs. Coordinates digital marketing, creating strategies and messaging, and works with professional partners to disseminate advertising campaigns. Manages vendor relations and out-of-house contractors for additional operational support. As a member of the Office of Communications and Marketing, acts as an institutional brand manager, ensuring that the creation of marketing materials are guided by the University’s brand platform and standards. Manages marketing budget. Provides support for editing and proofing of department projects. Assists in writing copy for marketing publications, as necessary. Maximizes the University brand's value through compelling strategies, campaigns and partnerships and by staunchly protecting and enforcing its approved uses.

Salary Range: $85,000 – $95,000

Duties & Responsibilities

1. Builds, mentors, and manages a team of highly skilled marketing communication
professionals responsible for the creation and execution of comprehensive, integrated
communications and marketing plans that align with the University's mission and
advance its strategic goals and priorities.
2. Plans and executes real-time digital marketing campaigns with measurable results to
advance the goals of the University.
3. In collaboration with the Vice President for Communications and Marketing as well as
the Vice President for Enrollment Management, develops and executes a
comprehensive enrollment marketing strategy to support undergraduate, graduate and
professional education program marketing strategies
4. Understands analytics and is results-focused, with a deep knowledge of digital
marketing lead generation tactics, website user-experience, content strategy, SEO and
paid search and email marketing/ CRM systems.
5. Oversees and manages agency partners, and, in collaboration with the Vice President
for Communications and Marketing, manages contracts, project parameters, workflow,
and advertising and creative services budgets.
6. Establishes and nurtures relationships with Saint Peter’s University faculty,
administrators and staff to enhance partnerships and collaborations, improving cross-
campus strategic communications and marketing consistency and impact.
7. Deploys a consultative, strategic approach for campus partner engagement ensuring
messaging is consistent and effective across all channels, aid in the development of
strategies, provides services that address identified gaps and needs, and advances
organizational objectives.
8. Develops and implements a highly-effective storytelling machine to include but not
limited to creative brainstorming, planning, development, and delivery, to ROI metrics to
produce strategic,audience-specific stories that cultivate emotional connections and
drive beneficial engagement.
9. Understands website user-experience, creative development and production, media
planning and placement, and digital lead generation campaigns.
10. Coordinates with the communications and creative services teams for program-related
marketing needs/student stories/social media advertising/content.
11. Other duties as assigned by the Vice President for Communications and Marketing

Key Performance Expectations:
1. Actively demonstrate an understanding of and commitment to Jesuit heritage and ideals.
2. Be driven by the University mission.
3. Be committed to the University and the work we do to support students.
4. Approach commitments cheerfully, enthusiastically and energetically.
5. Approach issues and assignments with an open mind, objectively and neutrally, with
logic and analysis.
6. Be accountable and responsible.
7. Be well organized.
8. Behave and perform ethically.
9. Collaborate effectively both within and outside the department.
10. Consistent and timely attendance.
11. Meet all departmental and work area expectations.

Knowledge, Skills, and Abilities acquired on the job:
An essential job function is the acquisition and mastery of on-the-job knowledge, skill, and
ability, in order to learn, implement and follow key job functions. The following are performance
criteria and are essential functions:
1. Expert knowledge of social media and digital platforms and experience tracking and evaluating related analytics.
2. Knowledge of digital marketing lead generation tactics, website user-experience, content strategy, SEO and paid search, Google Analytics and email marketing/ CRM system
3. Ability to be a strong collaborator, thought leader and facilitator.
4. Strong communication skills, both written and verbal, along with the ability to build
relationships with various members of the organization.
5. Exceptional strategic and creative sensibilities.
6. Proven experience with brand management and developing and directing marketing
strategies and campaigns from concept to completion.
7. Leadership/supervision skills and ability to develop and manage key performance indicators and analytics.
8. Extensive project management skills and ability to manage multiple projects simultaneously and creatively.
9. Ability to function with a high degree of independence and to act collaboratively in development and execution of marketing and communications strategies.
10. Ability and willingness to perform both professional and technical/administrative/clerical tasks.
11. Ability to appropriately use and demonstrate proficiency with standard office productivity software, tools, and University systems, such as MS Office Suite (Word, Excel, PowerPoint) and Google Suite equivalents.
12. Ability to efficiently organize and manage large amounts of data, information, and records; attention to detail; and well-organized.
13. Ability to interact and communicate effectively with individuals from diverse backgrounds and at all levels of the organization.
14. Ability to maintain confidentiality.

Qualification Standards

1. A minimum of seven (7) years of progressively responsible marketing experience,
including supervisory experience, with primary responsibility for the development and implementation of marketing strategies
2. Demonstrated experience leading a team and supervising staff, either formally or informally
3. Experience managing budgets and maximizing resources

Education

1. An earned bachelor’s degree in marketing, communications or other relevant area from a regionally accredited college or university

Physical Demands

Experience

Licenses (if applicable)

Working Conditions

Physical requirements

1. Must be able to remain in a stationary position for extended periods of time.
2. The person in this position needs to move about both inside the office and at other
locations where interviews and meetings are conducted.
3. Frequently operates a computer for extended periods of time.
4. Frequently communicates with others over the phone and in person; must be able to
exchange accurate information in these situations.
5. Ability to speak clearly and communicate proficiently in English.

Posting Detail Information

Posting Number

PS407P

Position Posting Date

Close Date

Open Until Filled

Yes

Special Instructions to Applicants

Quick Link

https://saintpeters.peopleadmin.com/postings/3480

Company

Saint Peter’s University

Saint Peter’s University, a private institution in Jersey City, NJ, inspired by its Jesuit, Catholic identity, commitment to individual attention and grounding in the liberal arts, educates a diverse community of learners in undergraduate, graduate and professional programs to excel intellectually, lead ethically, serve compassionately and promote justice in our ever-changing urban and global environment.

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