Massey Cancer Center
“To improve the lives of all Virginians by delivering cutting-edge
cancer care through patient-centered prevention and treatment;
high-impact, innovative research; community input and engagement;
and education and training of the next generation of researchers
and healthcare professionals.”
About Massey Comprehensive Cancer Center:
VCU Massey Comprehensive Cancer Center (Massey) is working toward a
future without cancer – one revolutionary idea, one promising
therapy and one life saved at a time. Through innovative research,
patient care, education and community engagement, VCU Massey
Comprehensive Cancer Center is discovering, developing, delivering
and teaching effective means to prevent, detect, treat and cure
cancer and to making these advancements equally available to all.
Founded in 1974, Massey was among the earliest cancer centers
designated by the National Cancer Institute (NCI). It is the only
cancer center in the Richmond metropolitan region and one of only
two NCI-designated Comprehensive Cancer Centers in the state,
placing it among the top 4 percent of cancer centers in the
Major strengths for VCU Massey Comprehensive Cancer Center are in
translating research discoveries into advances in treatment and
prevention and in addressing cancer disparities to provide equal
access to quality cancer care and screenings. Massey is leading the
nation in establishing a 21st-Century model of equity for cancer
research and care, in which the community is informing and
partnering with Massey on its research to best address the cancer
burden and disparities of those the cancer center serves.
Massey conducts cancer research across multiple domains including
basic science (laboratory), translational, clinical and population
sciences research. A key part of the research cycle is developing
and conducting clinical trials that test promising scientific
breakthroughs, and VCU Massey Comprehensive Cancer Center leads
Virginia in offering the largest selection of cancer clinical
trials as well as a statewide clinical trials network that bring
cutting-edge trials to patients throughout the commonwealth.
Additionally, VCU Massey Comprehensive Cancer Center provides
comprehensive, award-winning cancer care with a full range of
medical and support services, the highest-quality treatments,
advanced technologies and a compassionate approach. Massey treats
patients with all kinds of cancer, including rare and complex
cancers. World-class outpatient and inpatient care are delivered at
Massey at various sites across the state by multidisciplinary teams
of leading specialists who collaborate to fully coordinate and
customize each patient’s course of treatment. Massey boasts the
state’s largest, most comprehensive bone marrow transplant
VCU Massey Comprehensive Cancer Center also serves as a vital
resource for education, offering academic programs and training for
students, cancer researchers and oncology health care professionals
as well as health outreach programs for cancer patients, caregivers
and the community.
The Executive Director is a key leadership role, responsible for
all the marketing, communications, and public relations activities
within the Massey Comprehensive Cancer Center. This position is
responsible for overseeing and implementing a comprehensive
marketing, communications, and public relations strategy that
encompasses both the research and cancer service line within the
Massey Comprehensive Cancer Center.
This position is a dual report to the Director of the Massey
Comprehensive Cancer Center and the Associate Vice President of
Strategy and Marketing in the Enterprise Marketing and
Communications (EMC) division. The division leads integrated
marketing and communications for VCU and VCU Health.
The successful candidate will drive the development and execution
of strategies to enhance the center's reputation, promote its
research initiatives, and support its clinical services.
· Strategic Leadership: Provide strategic direction and
vision for marketing, communications, and public relations efforts,
ensuring alignment with Massey’s research and the cancer service
line goals and objectives.
· Stakeholder Engagement: Cultivate relationships with
Massey and VCU leadership, Health System, stakeholders, including
patients, caregivers, donors, community partners, and the media, to
enhance the center's image and impact.
· Brand Management: Oversee the management of the Massey
brand, ensuring a consistent and compelling presence across all
channels and materials that is individualized for Massey and also
integrated with the enterprise VCU and VCU health brand.
· Partnership Commitment: Serve as a trusted, creative and
dedicated member of the VCU Health Strategy and Marketing senior
leadership team. Ensure that Massey and VCU/VCU Health brands are
integrated and complimentary to one another and provide
collaborative partnerships within the team and EMC division.
· Public Relations: Develop and execute public relations
initiatives to enhance the center's visibility and reputation,
including media outreach, press releases, and crisis
· Marketing Campaigns: Lead the development and execution of
marketing campaigns that promote the center's research and cancer
service line, including digital marketing, content creation, and
· Internal Communications: Foster effective internal
communications within Massey and the cancer service line to ensure
all staff are well-informed about key initiatives, research
breakthroughs, and service line developments.
· Research Promotion: Collaborate with researchers and
scientists to effectively communicate research findings and
breakthroughs to the public, medical community, and potential
· Community Outreach: Work with the Associate Director for
Community Outreach and engagement to develop the communications
around outreach programs to educate the public about cancer
prevention, early detection, and available services.
· Budget Management: Manage the Marketing and
Communication's budget efficiently, ensuring that resources are
allocated effectively to achieve Massey’s strategic objectives.
This also includes working with the health system resources for the
cancer service line.
· Team Leadership: Recruit, develop, and manage a
high-performing team of professionals in marketing, communications,
and public relations.
· Bachelor's degree in Marketing, Communications, Public Relations,
or a related field (Master's degree preferred).
· Minimum of 8 years of experience in leadership roles in
marketing, communications, and public relations.
· Proven experience in healthcare, cancer centers, or medical
research institutions is highly desirable.
· Strong strategic thinking and the ability to develop and execute
successful marketing and communication strategies.
· Exceptional written and verbal communication skills.
· Strong interpersonal and leadership skills to manage a diverse
· Proficiency in digital marketing and social media
· Experience with crisis communications and media relations.
· Knowledge of cancer research and healthcare industry trends is a
· Massey Cancer Center supports a diverse faculty, staff, and
student environment. The candidate will demonstrate experience that
shows their commitment to fostering such an environment.
Salary Range: Commensurate with experience, starting at
Department: Massey Comprehensive Cancer Center
Employment Type: UF - University Employee FT
Restricted Status: No
Exemption Status: Exempt
University Title: Director CM (13411)
ORP eligible: yes
Contact Name: Massey Human Resources
Contact Email: email@example.com