founded in 1831, is a diverse,
energetic liberal arts community where critical thinking and
practical idealism go hand in hand.
The Office of Communications shines a spotlight on the people
and programs of Wesleyan University to enhance its reputation as a
leader in liberal education. In so doing, it serves as a partner
with units across campus, providing expertise in brand management,
strategic communication, media relations, digital and social media
strategy, website development, content training and strategy, print
and online publications and videography and photography.
This role is one of three positions in the Web Communications
team within Digital Marketing and Communications. Reporting to the
Manager of Web Communications, the Web Content Strategist/Writer is
tasked with developing and implementing the overarching integrated
web content strategy, collaborating with partners and subject
matter experts throughout the university and finding solutions for
optimized outreach and content dissemination. They write engaging
content for the website based on university goals and high search
This hands-on position works with our campus partners to develop,
educate and provide guidelines for web best practices, create new
web content and revise existing pages ensuring all content adheres
to the defined web content strategy ensuring all information
conforms to Wesleyan’s unique personality and is uniformly
reflected throughout our entire web presence.
As we move to overhaul the Wesleyan.edu website and create a
comprehensive web presence, the Web Writer and Content Strategist
will understand and evaluate audience needs, create personas,
develop and optimize our search engine results, and write content
for web-based consumption.
- Develops and implements the web content strategy.
- Serve as the consultative advisor on university website
standards and web content strategy within the content management
- Ensure the University website has a common voice with content
that is on-brand.
- Write new and revised written content based on input from
campus partners to meet new web content standards.
- Collaborate with the digital and design teams and other
department members to produce content under the Wesleyan.edu
- Collaborate with Digital Marketing Manager to align content
strategies and optimize marketing content used throughout the
- Ensure web copy consistency and ADA compliance across all
digital content, from websites, to web forms, to social media
channels to ensure ideal user journeys.
- Drive search traffic and awareness throughout editorial content
and website copy.
- Research and stay up to date on the latest developments in
terms of Search Engine Optimization, web content trends and
- Utilize communication channels to increase dissemination of,
and engagement with, university messaging, campaign collateral and
- Other duties as assigned
This position is an on-campus position with the potential for a
hybrid (on campus and remote) schedule after working two full
semesters on campus. Positions will require frequent on campus
Hybrid work is only considered for residents of MA, VT, NH, ME, CT,
RI, or NY. (Relocation assistance to CT is available for those who
Minimum of five years of demonstrated experience in strategic
or consultative content writing for the web.
Bachelor’s degree, in Communications, English, Marketing, or
similar discipline, or an equivalent combination of education,
training, and experience.
Experience setting content strategy and best practices for web
layout and searchability /discoverability.
Demonstrated collaborative, writing, editing, and proofing
Expertise in applying search engine optimization ( SEO ) strategy
to web content writing.
Familiarity with accessibility best practices on mobile devices and
Experience working with web content management systems.
Demonstrated ability to work with subject matter experts and team
members in a collaborative model.
Demonstrated ability to be organized, detail-oriented, and
multi-task in a fast-paced environment where very simple projects
run side-by-side with highly complex projects.
Excellent interpersonal and communications skills with the ability
to work with diverse audiences.
Demonstrated commitment to work within a diverse environment and
interact openly with individuals of different backgrounds.
Special Instructions to Applicants
- Basic proficiency working in Adobe Photoshop, XD, and web
Interviews will be conducted on a rolling basis. Position is
open until filled.
As a part of your application please provide 2- 3 web writing
samples. For e.g. web marketing copy or program or product
descriptions, or articles.
Additionally, also provide 1 sample of a website you worked on as a
You can include links to the websites or other materials for
All offers to external applicants are contingent on the
candidate’s completion of apre-employment
background check screening
to the satisfaction of
Wesleyan University, located in Middletown, Connecticut, does
not discriminate on the basis of race, color, religious creed, age,
gender, gender identity or expression, national origin, marital
status, ancestry, present or past history of mental disorder,
learning disability or physical disability, political belief,
veteran status, sexual orientation, genetic information or
non-position-related criminal record. We welcome applications from
women and historically underrepresented minority groups. Inquiries
regarding Title IX, Section 504 or any other non-discrimination
policies should be directed to Vice President for Equity and
Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University
complies with the Clery Act and maintains records of campus crime
statistics and security policies. Copies of Wesleyan University?s
Clery Act Report are available on request and online at