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Web Content Strategist/Writer

Job Details

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand.

Position Details
The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography.

This role is one of three positions in the Web Communications team within Digital Marketing and Communications. Reporting to the Manager of Web Communications, the Web Content Strategist/Writer is tasked with developing and implementing the overarching integrated web content strategy, collaborating with partners and subject matter experts throughout the university and finding solutions for optimized outreach and content dissemination. They write engaging content for the website based on university goals and high search volume topics.
This hands-on position works with our campus partners to develop, educate and provide guidelines for web best practices, create new web content and revise existing pages ensuring all content adheres to the defined web content strategy ensuring all information conforms to Wesleyan’s unique personality and is uniformly reflected throughout our entire web presence.
As we move to overhaul the website and create a comprehensive web presence, the Web Writer and Content Strategist will understand and evaluate audience needs, create personas, develop and optimize our search engine results, and write content for web-based consumption.

Responsibilities include:
  • Develops and implements the web content strategy.
  • Serve as the consultative advisor on university website standards and web content strategy within the content management system (Cascade).
  • Ensure the University website has a common voice with content that is on-brand.
  • Write new and revised written content based on input from campus partners to meet new web content standards.
  • Collaborate with the digital and design teams and other department members to produce content under the domain.
  • Collaborate with Digital Marketing Manager to align content strategies and optimize marketing content used throughout the university website.
  • Ensure web copy consistency and ADA compliance across all digital content, from websites, to web forms, to social media channels to ensure ideal user journeys.
  • Drive search traffic and awareness throughout editorial content and website copy.
  • Research and stay up to date on the latest developments in terms of Search Engine Optimization, web content trends and consumer behavior.
  • Utilize communication channels to increase dissemination of, and engagement with, university messaging, campaign collateral and products.
  • Other duties as assigned

This position is an on-campus position with the potential for a hybrid (on campus and remote) schedule after working two full semesters on campus. Positions will require frequent on campus meetings.

Hybrid work is only considered for residents of MA, VT, NH, ME, CT, RI, or NY. (Relocation assistance to CT is available for those who qualify).
Minimum Qualifications
Minimum of five years of demonstrated experience in strategic or consultative content writing for the web.

Bachelor’s degree, in Communications, English, Marketing, or similar discipline, or an equivalent combination of education, training, and experience.

Experience setting content strategy and best practices for web layout and searchability /discoverability.

Demonstrated collaborative, writing, editing, and proofing skills.

Expertise in applying search engine optimization ( SEO ) strategy to web content writing.

Familiarity with accessibility best practices on mobile devices and desktop platforms.

Experience working with web content management systems.

Demonstrated ability to work with subject matter experts and team members in a collaborative model.

Demonstrated ability to be organized, detail-oriented, and multi-task in a fast-paced environment where very simple projects run side-by-side with highly complex projects.

Excellent interpersonal and communications skills with the ability to work with diverse audiences.

Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.
Preferred Qualifications
  • Basic proficiency working in Adobe Photoshop, XD, and web design tools

Special Instructions to Applicants
Interviews will be conducted on a rolling basis. Position is open until filled.

As a part of your application please provide 2- 3 web writing samples. For e.g. web marketing copy or program or product descriptions, or articles.

Additionally, also provide 1 sample of a website you worked on as a content strategist.

You can include links to the websites or other materials for review.
Additional Information
All offers to external applicants are contingent on the candidate’s completion of apre-employment background check screeningto the satisfaction of Wesleyan University.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University?s Clery Act Report are available on request and online at


Wesleyan University

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand. 

Our student body of approximately 3,000 undergraduate and 200 graduate students is housed on a beautiful 316-acre historic New England campus that offers the comfort of an intimate and collaborative learning environment supported by renowned faculty, cutting-edge facilities, and unique research opportunities.

With our distinctive scholar-teacher culture, creative programming, and commitment to interdisciplinary learning, Wesleyan challenges students to explore new ideas and change the world. Our graduates go on to lead and innovate in a wide variety of industries, including government, business, entertainment, and science.

At Wesleyan, we are all educators. We welcome your interest in Wesleyan's diverse, energetic community of employees who, by their creativity, innovative thinking, and generosity of spirit, help make Wesleyan a great place to work. In this energetic and inclusive community, our talented faculty and staff foster a liberal arts educational experience characterized by boldness, rigor, and practical idealism. Genuinely open-minded, intellectually curious, and mission-driven, our employees invest their impressive talents in fulfilling careers.

Wesleyan offers a broad range of growth and wellness opportunities—comprehensive health benefitsfitness incentives, generous paid time offretirement plansflexible work schedules, and educational benefits, including free employee access to Wesleyan’s Graduate Liberal Studies program and undergraduate tuition reimbursement for dependents of eligible employees. Benefits-at-a-Glance

Campus life affords employees countless opportunities to experience general-interest, academic, artistic, and athletic events. Our location in scenic central Connecticut provides easy access to Boston, New York, and the many other exciting and culturally rich destinations of New England. Few workplaces are like Wesleyan, and we welcome your interest in learning more about us.

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