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Digital Strategy Team: Data Manager

Columbia Creative, Columbia University - Columbia University
New York City, New York
Provided in the ad
Start date
Nov 2, 2023

Digital Strategy Team: Data Manager

Public Affairs

Salary: $80,000–$100,000


As a member of the Digital Strategy team and reporting to the Associate Vice President of Digital Strategy, the Data Manager administers and maintains the technical architecture of the Office of Public Affairs Marketing Cloud implementation. The Data Manager should have excellent organizational, communication, and time management skills and be able to work efficiently both independently and as part of a team.


Duties and Responsibilities

  • Review and approve calendaring scheduling (across participating offices/depts) Manage and prepare system fields and lead data sync through Marketing Cloud Connect (migrations, integrations) Liaise with CUIT and the Salesforce Senior Systems Administrator as needed Monitor data quality and integrity Make data-driven decisions to optimize solutions for business units Review and approve content and calendaring for emails targeted to broad University audiences Provide technical support to Public Affairs and other offices on Marketing Cloud for managing changes, projects, and issue resolution Manage subscriber data, including contact model and Data Extensions Manage User Setup and Roles (Profiles) Manage Preference Centers Manage audience segmentation Design and implement customer journeys and automations using Journey Builder and Automation Studio Develop relevant reports and dashboards Spearhead user management and training University Data Governance Committee Application Governance


Knowledge, Skills, and Abilities

  • Expert knowledge of Salesforce Marketing Cloud
  • Extensive knowledge of SQL and AMPscript



  • Bachelor’s degree and 4–6 years of Marketing Cloud experience, including Community Cloud and Journey Builder Salesforce Marketing Cloud Certifications, including Email Specialist and Marketing Cloud Administrator Proficiency in HTML, AMPscript, and SQL Strong understanding of relational databases and marketing and communications Demonstrative success with Marketing Cloud integration projects Experience integrating Marketing Cloud with other applications via real time, batch, sync/async


Preferred Qualifications

  • Familiarity with Java, JavaScript, and SOAP Experience using Salesforce data tools (Data Loader, Excel Connector, DemandTools, Eclipse IDE) Experience with scripted data loader, web services, cloud or on-premise middleware, and other enterprise-integrating technologies Experience in a development setting within higher education


To apply, please visit here:


Columbia University is an equal opportunity employer / disability / veteran and is committed to the hiring of qualified local residents.



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