UC Santa Cruz
Scotts Valley, CA
Communications Director for Student Success
and Campus Climate
The Initial Review Date (IRD) for this job
Under the direction of the Executive Director for
University Communications and working closely with the Vice
Chancellor for Student Affairs and Success, the incumbent is
charged with developing and implementing multi-channel
communication plans to advance student understanding and
appreciation of university initiatives to create student success
and support the campus climate.
Aligning with campus priorities, the communications
director will help strengthen community and respect through
effective and transparent communications that reflect and support
the campus’s commitment to advance diversity, equity, and
inclusion. The director will help to develop values-forward
messaging and communications plans that strengthen the campus
climate and support the campus community in moments when its values
are challenged by national or campus incidents.
The ability to balance short-term communication needs
with developing strategic communication plans to advance long-term
strategic initiatives in a fast-paced, dynamic environment is
critical to the success of the university’s student-focused
The Communications Director for Student Success and
Campus Climate must be comfortable collaborating with colleagues at
all levels across campus, throughout the system and in the Office
of the President, as well as creating and shaping communications so
that they are tailored to a student audience and shared with
faculty and staff.
60% - Content Creation and
Working closely with the Vice Chancellor for Student
Affairs and Success, the communications director develops and
implements multi-channel communication plans to build
understanding, awareness, and support of university initiatives to
serve students and support the campus climate. Crafts values-driven
messaging and communication plans to strengthen and support the
campus climate. Interprets complex issues and presents them
effectively to a student audience; adapts style, tone, and word
choice to channel and audience needs. Implements a student-centered
social media strategy. Drives an editorial calendar that balances a
variety of information to engage, support, and inspire students
across campus. Drafts, edits, proofreads, formats, and distributes
announcements affecting student life at UC Santa Cruz.
20% - Stakeholder Relationships
Forges and maintains strong relationships with
colleagues across UC Santa Cruz and engages with peers across UC.
Consults with campus colleagues for new topics and content based on
trends within the university’s competitive and cultural landscape.
Contributes to communications projects from conception through
completion. Works cross-functionally to support the rollout of
communication campaigns/events across the university. Manages
expectations to preserve stakeholder relationships and department
reputation. Serves as a key member of the University Communications
leadership team, working to ensure a coordinated internal and
external communications program.
10% - Reputation Management
Supports internal brand-building and alignment.
Ensures internal communications activities support public and
community relations objectives. Monitors sentiment of student
audiences to identify potential reputational risks and proactively
offer solutions. Manages a high volume of content, both original
and submitted, ensuring mission and brand alignment.
5% - Crisis Communications
Actively partners with colleagues to incorporate the
student perspective in crisis communications planning and
preparedness. Under supervision, communicates with internal
audiences during crises, assisting with internal reputational
management before, during and after such crises. Identifies
reputational risks and gauges sentiment related to the university
name and brand. Participates in scheduled crisis training
5% - Miscellaneous
Represents the unit's director at campus and
systemwide meetings, conferences, and on systemwide conference
calls; participates in governance activities of Communications and
Marketing and University Relations by attending meetings, retreats,
and planning sessions.
• Excellent demonstrated ability to write clear,
lively, engaging, and compelling copy in a variety of styles
appropriate to target audiences, while ensuring adherence to the
campus’s tone and style.
• Thorough knowledge of the fundamentals of writing,
grammar, syntax, style, and punctuation.
• Demonstrated fluency in the language, principles
and practices that advance diversity, equity, and inclusion.
• Demonstrated ability to develop and implement
strategic, long-term communication plans.
• Demonstrated ability to independently synthesize
difficult material quickly and to produce high-quality, succinctly
written copy under extreme deadline pressure.
• Demonstrated ability to frequently and effectively
interact and collaborate with multiple stakeholders in order to
develop communication plans and materials that help enhance
awareness of programs, initiatives, and news.
• Demonstrated ability to collaborate effectively
across units and with diverse constituencies.
• Demonstrated ability to establish and meet
deadlines for all work.
• Demonstrated ability to maintain
• Demonstrated ability to provide advice and
assistance to senior administrators regarding sensitive and/or
• Demonstrated ability to maintain accurate records
and files of work.
• Demonstrated ability to independently establish
priorities and successfully juggle competing demands in a high
• Strong understanding of the internet and Web-based
technologies, including content management systems, image editing,
social media, and more.
• Bachelor's degree in related area and / or
equivalent experience / training.
• Understanding the research, teaching and public
service conducted at a major research university.
• Demonstrated ability to work as part of a marketing
and communications team.
• Working understanding of public-information
programs at a major university.
• Selected candidate will be required to pass a
pre-employment criminal history background check.
The University of California is an Equal
Opportunity/Affirmative Action Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, age, or protected veteran status. UC Santa Cruz
is committed to excellence through diversity and strives to
establish a climate that welcomes, celebrates, and promotes respect
for the contributions of all students and employees.