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Director of Digital Strategy

Grinnell College
Grinnell, Iowa
This position is a P4 Career Level with starting salary dependent on experience. Great benefits.
Start date
Oct 31, 2023

Job Details


Grinnell College is a top ranked, private, Liberal Arts institution located in Grinnell, Iowa.  Ranked #11 among Best National Liberal Arts Colleges by U.S. News and World Report.  The College values diversity, equity, inclusion, social justice, intellectual freedom, and social responsibility. We seek candidates who align with these values and have the ability and desire to advance our mission and values and foster belonging within our community and the communities we engage. Ideal candidates will be prepared to collaborate and contribute to the mission and values of the college across all constituencies.


Grinnell College seeks a Director of Digital Strategy who wants to be on the leading edge of higher education marketing and communications. The Director will be working in conjunction with Enrollment, Development and Alumni Relations, Academic Affairs, and the President’s Office to present the Grinnell College brand in cohesive, consistent, and compelling ways across the spectrum of digital properties. This role is the lead strategist and tactician overseeing an integrated digital presence, including digital marketing and lead generation for enrollment, an accessible web site that enables the College’s mission and aspirations, and integration of key digital properties within the Grinnell digital landscape.

Key Responsibilities

  • Maintain and enhance the College's main web presence, ensuring that information is presented in an accurate, cohesive, consistent, and compelling manner.  Implement new features and projects, including scope, budget, and functionality. With the Vice President of Communications and Marketing and other stakeholders, establish and monitor web governance policies. Serve as unit liaison with ITS. Create and maintain key web-based and digital marketing performance metrics using GA4 and looker studio.  Create reports for leadership and partners to facilitate data-informed decision making. Manage external vendors including web hosting (with ITS), web development, and special platforms. Anticipate needed changes and integrations, enhancements, features, and content road maps. Supervise web content manager and content fellow.  Ensure that other staff members have current training and access to ensure timely updates of web content.

Minimum Qualifications

  • Bachelor’s degree from four-year college or university 7 years or more experience Champions Diversity Equity and Inclusion Proven thorough understanding of web accessibility standards and practices, meeting or exceeding WCAG 2.2. Exhibit the ability to create actionable reporting of KPI’s. Demonstrated ability to plan, organize, and efficiently manage daily work demands with strong attention to detail. Independent self-starter with developed problem-solving skills Ability to communicate effectively utilizing verbal and written modes of communications. Ability to work effectively within a team environment.

Preferred Qualifications

  • Experience in higher education digital strategy and execution in Drupal or similar CMS platforms Experience in an organization of comparable complexity Moderate knowledge of HTML, relational databases, and other back-end functions


Grinnell College

Founded in 1846, we’re a private, coed, residential liberal arts and sciences college located in Grinnell, Iowa. Our community embraces intellectual journeys of all kinds, and provides the individualized guidance to dive deeper, define new directions, and follow their passions across the world. We call ourselves Grinnellians.

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