Assistant Director of Content Strategy

Employer
Gettysburg College
Location
Pennsylvania, United States
Salary
Salary Commensurate with experience
Posted date
Aug 30, 2021

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Position Type
Administrative, Business & Administrative Affairs, Public Relations & Marketing (Campus)
Employment Level
Administrative
Employment Type
Full Time

Gettysburg College is seeking qualified applicants for the position of Assistant Director of Content Strategy. This position works closely with the Director of Content Strategy to advance the national visibility of the College in the marketplace through achieving maximum exposure, awareness, and understanding of the College’s key marketing messages and brand. This position also serves as Communications and Marketing’s liaison to the Office of Admissions, assisting in communications efforts to recruit and retain the most academically talented and diverse students. The position has a dual focus on managing marketing projects and writing and creating content for multiple mediums, including the website, magazine, marketing materials, and social media.

 

This position performs a variety of writing, editing, research, and other activities to support these efforts, including thinking strategically about how to communicate with various audiences; producing marketing and communications strategies aligned with marketing goals; contributing content for multiple media; working closely with directors of key programs, faculty, and staff members; and working collaboratively with members of the Office of Communications & Marketing as well as the Office of Admissions, serving as a representative to several college-wide committees where an expertise in communications or marketing is needed.

 

Required qualifications include at least two years of relevant communications experience; a bachelor’s degree in liberal arts, marketing, communications, journalism, or related field; and experience in creating content for web, print, digital, and social platforms. (While professional experience is preferred, internship experience may be considered for otherwise strong applicants.)

 

Gettysburg College seeks candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of students, colleagues, and community members.

 

Application materials must be submitted by Friday, September 17, 2021, using our online application system: https://gettysburg.peopleadmin.com/postings/3878

A cover letter, resume, three professional writing samples (with a preferred mix of writing for web and print) must be submitted. Optional: Candidates may also share a link to a communications plan, video project, or other sample demonstrating their storytelling or project management experience.

 

Gettysburg College, an equal opportunity employer, complies with all applicable federal, state, local laws and regulations regarding nondiscrimination. All qualified applicants will receive consideration for employment and admission. The College prohibits discrimination and harassment, and provides equal opportunity without regard to race, ethnicity, color, religion, national origin, disability, veteran status, marital/familial status, possession of a General Education Development Certificate (GED) as compared to a high school diploma, sexual orientation, gender identity, gender expression, sex, age, or genetic information in all aspects of employment, educational programs, activities, and admissions. Pursuant to Title IX of the Education Amendment of 1972, Gettysburg College prohibits discrimination on the basis of sex (i.e., which includes but is not limited to the prohibition of sexual misconduct and relationship violence, including sexual assault and harassment) in all of its educational programs and activities.

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