founded in 1831, is a diverse,
energetic liberal arts community where critical thinking and
practical idealism go hand in hand.
The Office of Communications shines a spotlight on the people
and programs of Wesleyan University to enhance its reputation as a
leader in liberal education. In so doing, it serves as a partner
with units across campus, providing expertise in brand management,
strategic communication, media relations, digital and social media
strategy, website development, content training and strategy, print
and online publications, and videography and photography.
Reporting to the Director of Digital Marketing and
Communication and leading a team of professional and technical
personnel, the Manager of Web Communications is a hands-on position
that directs and leads institutional web communication efforts,
initiatives, and projects and ensures that University web strategy
aligns with best practices related to web architecture, design,
usability, functionality, accessibility, and mobile formats.
Additionally, the position advises leadership and University
constituents on trends, best practices, effective web strategies,
and opportunities to enhance the use of critical web resources and
platforms. The position designs and leads institutional
policy-making committees and ensures university web standards and
As Wesleyan begins re-engineering the website in 2023, the Manager
of Web Communications will work closely with vendors and project
partners to serve as point person in the architecting of the new
- Lead the web strategy to ensure brand integrity, visual
excellence, and intuitive user (UI) experience are present across
Wesleyan’s digital communications channels.
- Serve as a subject-matter expert and advisor on web trends, and
website design, functionality, usability, navigation,
accessibility, and mobile-friendly conversion.
- Design, deliver, and/or coordinate
training,tools, and resources to support effective
web activities across the University.
- Lead and direct large-scale, University-wide initiatives
involving new site creation, development and implementation of
tools and resources, and other technical, graphic and/or
- Ensure web projects are delivered on time, on budget, and on
- Create strategies to increase online traffic through search
engine optimization best practices.
- Serve as an expert in web communications and establish
guidelines to ensure website quality and efficiency by analyzing
- Supervise, coach, mentor, and provide professional development
opportunities related to the positions of Web Content Strategist
Writer and Web Developer/UX.
- Give direct reports brand and voice guidance related to the
- Coordinate web marketing tracking and analytics with Manager of
- Other duties as assigned.
This position is an on-campus position with the potential for
a hybrid (on campus and remote) schedule after working two full
semesters on campus. Position will require frequent on campus
Hybrid work is only considered for residents of MA, VT, NH, ME, CT,
RI, or NY. (Relocation assistance to CT is available for those who
Bachelor’s degree in Communication, Marketing, Information
Technology, or a related discipline and a minimum of seven years of
progressively responsible experience in web communications
management (including adhering to brand standards) or an equivalent
combination of education, training and related experience.
Demonstrated expertise in designing and implementing web
communications strategies within a complex organizational
Expertise in search engine optimization.
Demonstrated supervisory skills with a track record of leading both
direct reports and team members in a collaborative model.
Extensive experience with, and knowledge of, web communications,
content management systems ( CMS ), web site architecture, best
practices, and emerging web trends.
Demonstrated understanding of user-focused Web development
strategies and writing for the web platform.
Strong strategic planning and management skills including the
ability to develop, plan, and implement short- and long-range
goals, on time and on budget.
Ability to gather data, compile information, prepare reports and
make data-informed recommendations.
Skill in examining and re-engineering operations and procedures,
formulating policy, and developing and implementing new strategies
Demonstrated commitment to work within a diverse environment and
interact openly with individuals of different backgrounds.
Ability to communicate technical information to non-technical
personnel and conduct regular, web editing training.
A resourceful and collaborative team leader (and player) able to
develop strong working relationships both within the team and
Special Instructions to Applicants
- Experience working in an agency or another fast paced,
Position is open until filled. For full consideration please
apply by December 1, 2023 when first review of applications will
As part of your application, please include either a web content
strategic plan or a web marketing plan along with a link to a
website you have managed.
All offers to external applicants are contingent on the
candidate’s completion of apre-employment
background check screening
to the satisfaction of
Wesleyan University, located in Middletown, Connecticut, does
not discriminate on the basis of race, color, religious creed, age,
gender, gender identity or expression, national origin, marital
status, ancestry, present or past history of mental disorder,
learning disability or physical disability, political belief,
veteran status, sexual orientation, genetic information or
non-position-related criminal record. We welcome applications from
women and historically underrepresented minority groups. Inquiries
regarding Title IX, Section 504 or any other non-discrimination
policies should be directed to Vice President for Equity and
Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University
complies with the Clery Act and maintains records of campus crime
statistics and security policies. Copies of Wesleyan University?s
Clery Act Report are available on request and online at