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Manager of Web Communications

Job Details

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand.

Position Details
The Office of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications, and videography and photography.

Reporting to the Director of Digital Marketing and Communication and leading a team of professional and technical personnel, the Manager of Web Communications is a hands-on position that directs and leads institutional web communication efforts, initiatives, and projects and ensures that University web strategy aligns with best practices related to web architecture, design, usability, functionality, accessibility, and mobile formats.

Additionally, the position advises leadership and University constituents on trends, best practices, effective web strategies, and opportunities to enhance the use of critical web resources and platforms. The position designs and leads institutional policy-making committees and ensures university web standards and guidelines adherence.
As Wesleyan begins re-engineering the website in 2023, the Manager of Web Communications will work closely with vendors and project partners to serve as point person in the architecting of the new university website.
Specific Responsibilities:
  • Lead the web strategy to ensure brand integrity, visual excellence, and intuitive user (UI) experience are present across Wesleyan’s digital communications channels.
  • Serve as a subject-matter expert and advisor on web trends, and website design, functionality, usability, navigation, accessibility, and mobile-friendly conversion.
  • Design, deliver, and/or coordinate training,tools, and resources to support effective web activities across the University.
  • Lead and direct large-scale, University-wide initiatives involving new site creation, development and implementation of tools and resources, and other technical, graphic and/or content-related improvements.
  • Ensure web projects are delivered on time, on budget, and on brand.
  • Create strategies to increase online traffic through search engine optimization best practices.
  • Serve as an expert in web communications and establish guidelines to ensure website quality and efficiency by analyzing traffic data.
  • Supervise, coach, mentor, and provide professional development opportunities related to the positions of Web Content Strategist Writer and Web Developer/UX.
  • Give direct reports brand and voice guidance related to the University website.
  • Coordinate web marketing tracking and analytics with Manager of Digital Marketing.
  • Other duties as assigned.

This position is an on-campus position with the potential for a hybrid (on campus and remote) schedule after working two full semesters on campus. Position will require frequent on campus meetings.

Hybrid work is only considered for residents of MA, VT, NH, ME, CT, RI, or NY. (Relocation assistance to CT is available for those who qualify).


Minimum Qualifications
Bachelor’s degree in Communication, Marketing, Information Technology, or a related discipline and a minimum of seven years of progressively responsible experience in web communications management (including adhering to brand standards) or an equivalent combination of education, training and related experience.

Demonstrated expertise in designing and implementing web communications strategies within a complex organizational structure.
Expertise in search engine optimization.
Demonstrated supervisory skills with a track record of leading both direct reports and team members in a collaborative model.
Extensive experience with, and knowledge of, web communications, content management systems ( CMS ), web site architecture, best practices, and emerging web trends.

Demonstrated understanding of user-focused Web development strategies and writing for the web platform.
Strong strategic planning and management skills including the ability to develop, plan, and implement short- and long-range goals, on time and on budget.
Ability to gather data, compile information, prepare reports and make data-informed recommendations.
Skill in examining and re-engineering operations and procedures, formulating policy, and developing and implementing new strategies and procedures.
Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.
Ability to communicate technical information to non-technical personnel and conduct regular, web editing training.
A resourceful and collaborative team leader (and player) able to develop strong working relationships both within the team and across campus.

Preferred Qualifications
  • Experience working in an agency or another fast paced, multi-stakeholder environment.

Special Instructions to Applicants
Position is open until filled. For full consideration please apply by December 1, 2023 when first review of applications will begin.

As part of your application, please include either a web content strategic plan or a web marketing plan along with a link to a website you have managed.


Additional Information
All offers to external applicants are contingent on the candidate’s completion of apre-employment background check screeningto the satisfaction of Wesleyan University.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA/504 Coordinator. Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University?s Clery Act Report are available on request and online at http://www.wesleyan.edu/publicsafety/compliance.html.

Company

Wesleyan University

Wesleyan University, founded in 1831, is a diverse, energetic liberal arts community where critical thinking and practical idealism go hand in hand. 

Our student body of approximately 3,000 undergraduate and 200 graduate students is housed on a beautiful 316-acre historic New England campus that offers the comfort of an intimate and collaborative learning environment supported by renowned faculty, cutting-edge facilities, and unique research opportunities.

With our distinctive scholar-teacher culture, creative programming, and commitment to interdisciplinary learning, Wesleyan challenges students to explore new ideas and change the world. Our graduates go on to lead and innovate in a wide variety of industries, including government, business, entertainment, and science.

At Wesleyan, we are all educators. We welcome your interest in Wesleyan's diverse, energetic community of employees who, by their creativity, innovative thinking, and generosity of spirit, help make Wesleyan a great place to work. In this energetic and inclusive community, our talented faculty and staff foster a liberal arts educational experience characterized by boldness, rigor, and practical idealism. Genuinely open-minded, intellectually curious, and mission-driven, our employees invest their impressive talents in fulfilling careers.

Wesleyan offers a broad range of growth and wellness opportunities—comprehensive health benefitsfitness incentives, generous paid time offretirement plansflexible work schedules, and educational benefits, including free employee access to Wesleyan’s Graduate Liberal Studies program and undergraduate tuition reimbursement for dependents of eligible employees. Benefits-at-a-Glance

Campus life affords employees countless opportunities to experience general-interest, academic, artistic, and athletic events. Our location in scenic central Connecticut provides easy access to Boston, New York, and the many other exciting and culturally rich destinations of New England. Few workplaces are like Wesleyan, and we welcome your interest in learning more about us.

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