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Integrated Marketing Specialist

Job Details

Position Information

Position Information

Position Title
Integrated Marketing Specialist

Working Title
Integrated Marketing Specialist

Department
401120- Integrated Marketing & Communications

Pay Rate
$46,500/annually

FTE
1.0

FLSA
Nonexempt

Position Number
997057

Classification
CJS14

Special Instructions to Applicants:

A complete UCM electronic application for employment, cover letter, resume and samples required. Incomplete applications will not be considered. Samples may be attached as links in your cover letter or resume or scanned and attached in the optional Publications tab.

Initial review of complete applications will begin immediately and continue until the position is filled.

NOTE : A background check is required for the selected candidate of this position and any job offer is contingent on the results of this check.

The University of Central Missouri is an Equal Opportunity Employer and specifically invites applications from women, minorities, veteran status, and people with disabilities.

This is a full-time benefits eligible position. Benefits include competitive salary; health, dental, vision, life insurance, AD & D, long-term disability; 3 weeks paid vacation per year; 3 weeks of accrued sick leave per year; 13 paid holidays; retirement; and generous education assistance for employee, spouse and dependent children taking classes at UCM .

Working hours:

Monday – Friday; 8 am to 5 pm
Some evenings/weekends for events.

Bargaining Unit
No

Work Location
Warrensburg Campus

Posting Date
08/05/2023

Closing Date

Open Until Filled
Yes

Position Purpose

This position will research, prepare, proofread and edit written materials including advertising copy, business communications, reports, presentations, articles, commercial brochures, case studies, newsletters, event announcements, video and radio scripts, web and digital promotions in order to target and drive web traffic. This position will serve as an integrated marketing specialist for the Office of Integrated Marketing and Communications to support a wide range of campus partners (including admissions, enrollment, student engagement and experience, academic programs, athletics, academic colleges and schools, Office of the President, and others) with marketing counsel and implementation, and analyzing and evaluating for marketing efforts.

This position will be responsible for monitoring and maintaining content for program pages for one of the university’s four colleges which requires working with SEO best practices and regular coordination with IMC’s web team.

Communicate, coordinate and schedule meetings with both campus partners and internal staff to ensure accurate and timely completion of all creative services requests, customer communications and other marketing-related projects from conception to completion.
Recruit, train, supervise and evaluate student employees.

Education & Formal Training
Bachelor's degree (Specify field(s) of study below), Master's degree (Specify field(s) of study below)

Other Education & Formal Training

Bachelor’s degree in communication, journalism, public relations, marketing or related field required.

Master’s degree in communication, journalism, public relations, marketing or related field preferred.

Computer Skills
Word-Processing, Presentation, Desktop Publishing, Web Page Maintenance, Other - Internet research and social media.

Experience

Two (2) years of writing experience required.

Two (2) years of marketing experience required.

Two (2) years of project management experience required.

Knowledge of AP style required.

Two (2) years of web content experience preferred.

Two (2) years of digital advertising experience preferred.

Two (2) years of SEO content writing experience preferred.

Social media knowledge preferred.

Customer relationship knowledge preferred.

Supervisory experience preferred.

Event planning experience preferred.

Must submit three (3) writing and publication samples as part of the application process with blog and web content samples preferred

May be asked to share hard-copy samples of work if invited for an interview that demonstrates experience including examples such as SEO website and online content, articles, blog posts, white papers, e-books, email campaigns, etc.

Other Experience

Licenses, Certificates, Registrations, & State/Federal Requirements of Position:
Criminal History check, Driver's license

Other Licenses, Certificates, Registrations, & State/Federal Requirements

Special Skills, Abilities, and Knowledge:
Attention to detail, Communication skills, including oral, written, and/or nonverbal, Knowledge of a University environment preferred, Human Relations/Interpersonal skills, Leadership skills: organization/meeting facilitation/project leadership, Management and/or administration skills, Ability to manage multiple concurrent projects and meet deadlines, Maintain confidentiality

Other Special Skills, Abilities, and Knowledge

Excellent command of English language, grammar, spelling and usage.

Ability to communicate verbally and in writing using a variety of writing styles to a range of audiences.

Understanding of print, digital and electronic media.

Understanding of the political implications of words and actions.

Specify sensory abilities:

Physical & Environmental Factors:
Lifting (weight) - 20 lbs.

Other Physical & Environmental Factors

Lifting weight

Special Working Conditions:
Professional appearance, Work in stressful conditions

Other Special Working Conditions

Limited travel required.

Irregular work hours – requires some nights and weekends for events.

Constant deadline pressure, excessive number of deadlines.

Ability to Keyboard
No keyboarding test required.

Special Qualifications:

Other Special Qualifications

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Do you understand that the university requires a background check for this position and that any job offer made to the selected candidate is contingent upon the results of this check?
    • Yes
    • No
  2. * You must submit three (3) publication samples as part of the application process with blog and web content samples preferred. These samples may be attached as links in your cover letter or resume or may be attached in the optional Publications tab. Do you understand that if you DO NOT submit the required samples, you will NOT be considered for this position?
    • Yes
    • No
  3. * Do you understand that you may be asked to share hard-copy samples of work if invited for an interview that demonstrates experience including examples such as SEO website and online content, articles, blog posts, white papers, e-books, email campaigns, etc.?
    • Yes
    • No
  4. * Will you now or in the future require employer sponsorship to acquire or maintain U.S. work authorization?
    • Yes
    • No
Required Documents
Required Documents
  1. Cover Letter
  2. Resume
Optional Documents
  1. Publications/Portfolio


Company

University of Central Missouri

The University of Central Missouri is an innovative school that offers a high-quality education while remaining one of the most affordable universities in the country.

The University of Central Missouri believes its responsibility is to enrich each student’s perspective through a cumulative experience that starts with academic rigor and integrates applied learning and servant-leadership opportunities. Our model of continuous learning allows each student to find and fulfill his or her own sense of purpose. By engaging students with multiple sources of learning and creating a dynamic environment that encourages individuals to find their passions and reach beyond themselves, UCM prepares students by giving them knowledge and experiences that broaden and deepen their education so they may flourish in a world of accelerated change.

The University of Central Missouri has two campus locations, a site office at Whiteman Air Force Base and an online presence. Both UCM campuses are centrally located in Missouri, which means you're close to just about everything.

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