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Director of Graduate School Marketing 998060



Xavier University in Cincinnati, Ohio is part of the 500-year-old Jesuit Catholic tradition of academic excellence in the liberal arts and is strongly committed to enhancing equity, inclusion, and diversity. These values are central to our mission . We strive for a climate of respect and inclusiveness that welcomes and supports members from diverse backgrounds and life experiences, is committed unreservedly to open and free inquiry, and deliberately seeks out multiple perspectives.

JOB OVERVIEW:

The Director of Graduate School Marketing manages the marketing activities of Xavier University graduate programs and ensures prospective Xavier graduate students are being engaged in a compelling and effective manner. You’ll partner with key University, College, and Office of the Graduate School stakeholders (i.e. program directors, deans, faculty, and the Office of Marketing & Communications) and external vendors in order to identify marketing needs, and based on these needs, develop unique marketing strategies and campaigns to drive increased awareness, student enrollments, and revenue.

To be successful in this role you’ll need to work independently and be able to proactively identify needs and areas of future success, as well as, be a problem solver with excellent communication skills and impeccable attention to detail. The ability to multitask, manage complex schedules, and meet changing deadlines is essential to the position.

Essential Functions
  • Ability to work collaboratively with external marketing vendors and internal University stakeholders.
  • Utilize a diversified marketing mix that yields a quantifiable return on marketing investments across the spectrum of channels to drive increased student enrollments and revenue.
  • Creation of marketing collateral, project management, analysis, and vendor relationships.
  • Assist with marketing strategy and tactics including, research, messaging and positioning, copy, campaigns, and media placement.
  • Understand and develop lead conversion strategies including email marketing communication flows from inquiry to applicant conversions in the CRM system.
  • Recommend and monitor budget for marketing spend.
  • Build local collaborations for joint marketing and special project initiatives
  • Responsible for weekly/monthly reporting to OGS leadership and internal stakeholders.
  • Communicating strategy, progress and results of key performance indicators.
  • Supervise the Office of the Graduate School Social Media & Communications Coordinator.
  • Perform related duties based on departmental need.
  • Collaborate with the Office of Marketing and Communications to monitor and enhance online marketing efforts including: the development, maintenance, and optimization of all website content; support of search engine optimization and digital marketing techniques, and the utilization of other social and emerging digital marketing channels to drive interest in Xavier graduate programs.
  • Use market research to make recommendations about adjusting marketing plans and identify threats in the marketplace.
  • Research marketing channels for specific audiences as support for assessing the ability to reach the target audience.
Required Qualifications:
  • Bachelor’s Degree (4-year degree) from an accredited university. Masters degree preferred. Major in Business Administration, Marketing, or related major preferred.
  • Three or more years of experience in product or service marketing, including strategy development, campaign planning including direct and/or digital marketing, research, messaging, social media marketing, search engine optimization, and leveraging a CRM.
To ensure consideration, qualified/interested applicants must submit a cover letter, resume and the names and contact information of three professional references on Xavier University's website. Candidates are asked to include with their cover letter a brief statement on how they might support/contribute to Xavier’s commitment to diversity and inclusion.

Review of applications will start on October 20, 2023 . We will accept applications until the positions have been filled.

BENEFITS:

Xavier University offers a wide array of complementary and affordable benefit options, to meet the financial, educational, health, and wellness needs of you and your family. Eligibility varies by position and employment class.
  • Generous paid time off work options including vacation, sick leave, and holidays.
  • Flexible work environment, including ability to work two days remotely each week.
  • Tuition remission for employees and their eligible dependents.
  • Comprehensive insurance plans including medical, dental, vision, and prescription coverage.
  • Tax advantaged accounts including health savings account, flexible spending accounts, and dependent care account.
  • Financial security via life and long-term disability insurance, accident and illness insurance, and retirement savings plans.

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