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Director, Web & Digital Strategy

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Position Information

Working Title
Director, Web & Digital Strategy

Marketing and Communications

Compensation Title

Position Number

Position Status

Work Schedule

Full time Monday-Friday. 815 a.m. to 4:30 p.m.

Hours per Week

Months per Year

Commitment to Inclusive Excellence

Northern Kentucky University is an Equal Opportunity/Equal Access/Affirmative Action institution. We embrace inclusiveness, equity, and global awareness in all dimensions of our work and seek excellence through diversity among our students, administrators, faculty, and staff. Application by members of diverse groups is encouraged.

Purpose of Position

This position is responsible for the development and implementation of the University’s web and digital strategy, which includes oversight of the Northern Kentucky University’s website and social media accounts. In addition, the Director of Web & Digital Strategy will lead and serve as project manager as the new website and digital initiatives are developed and launched. This position plays a key role in outlining future web technology, driving the development and implementation of new digital applications, and ensuring NKU’s online and social media presence is coherent and aligned with NKU’s strategic framework and brand.

The Director of Web & Digital Strategy will liaise with all of NKU’s academic and business units to identify digital communications opportunities as new initiatives are conceived, developed, and launched. The Director will report to the Assistant Vice President for Marketing & Communication. In addition, the Director will also play a collaborative role along with leadership to ensure that the full range of digital communications is leveraged in strategic ways that further the goals of projects and advance the broader strategic goals of the University.

Primary Responsibilities

Directs overall university web strategy related to site layout, content priorities, and site usability/accessibility consistent with university branding and marketing guidelines. Researches and implements strategic marketing initiatives through the use of the website, continually evaluate and refine search-based tactics (Search Engine Optimization and Search Engine Marketing) to grow site traffic; monitors Google Analytics website metrics to inform and establish website strategy.

Supervises the Social Media Specialist and Content Specialists. Compiles site analytics and assists in the evaluation of the effectiveness of the university’s web presence researches potential improvements and alternatives and recommends and implements changes. Continuously improve and further develop the University’s digital communications strategy to enhance visibility, visual identity, and accessibility capacities. Oversee the growth and expansion of NKU’s social media presence into new social media platforms and increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram.

Manages the training, monitoring, and mentoring of university content authors and editors to ensure conformity of content and design across the university website. Ensures that the website is in compliance with Northern Kentucky University, Commonwealth of Kentucky, and federal laws, rules, regulations, guidelines, and procedures.

Promotes the university website as a marketing and information tool. Maintains currency with industry trends in web communications and marketing technologies and implements when appropriate.

Ensure compliance with enterprise IS policy, process, procedures, and controls by all staff.

Conducts quarterly assessments of tactical implementation, including return on investments and other pertinent metrics as determined; reports assessment results and recommends plan revisions as appropriate.

Serves as a key member of the Emergency Response Team for the university. Helps develop crisis communications planning.


Required Education and Experience: Bachelor’s degree or an equivalent combination of education and experience. 10 years of professional work experience that includes at least 7 years of web development/design and writing effective targeted content for online communications and 7 years of leadership/management experience. Must have experience with content management systems, HTML and information architecture.

Microsoft Office suite, Web editing skills, Google Analytics

Ability to analyze multiple data sets; make solid decisions about ROI for short-term and long-term results

Excellent interpersonal, written, communication and presentation skills

Strong leadership skills, experience in coaching and managing others and successfully leading project teams

Ability to work collaboratively in a team setting and contribute creative ideas

Minimum Education
Bachelor's Degree

Preferred Education
Master's Degree

Minimum Experience
10 years


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Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter/Letter of Application
  3. References
Optional Documents

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