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Director, Web & Digital Strategy
Marketing and Communications
Full time Monday-Friday. 815 a.m. to 4:30 p.m.
Hours per Week
Months per Year
Commitment to Inclusive Excellence
Northern Kentucky University is an Equal Opportunity/Equal
Access/Affirmative Action institution. We embrace inclusiveness,
equity, and global awareness in all dimensions of our work and seek
excellence through diversity among our students, administrators,
faculty, and staff. Application by members of diverse groups is
Purpose of Position
This position is responsible for the development and implementation
of the University’s web and digital strategy, which includes
oversight of the Northern Kentucky University’s website and social
media accounts. In addition, the Director of Web & Digital
Strategy will lead and serve as project manager as the new website
and digital initiatives are developed and launched. This position
plays a key role in outlining future web technology, driving the
development and implementation of new digital applications, and
ensuring NKU’s online and social media presence is coherent and
aligned with NKU’s strategic framework and brand.
The Director of Web & Digital Strategy will liaise with all of
NKU’s academic and business units to identify digital
communications opportunities as new initiatives are conceived,
developed, and launched. The Director will report to the Assistant
Vice President for Marketing & Communication. In addition, the
Director will also play a collaborative role along with leadership
to ensure that the full range of digital communications is
leveraged in strategic ways that further the goals of projects and
advance the broader strategic goals of the University.
Directs overall university web strategy related to site layout,
content priorities, and site usability/accessibility consistent
with university branding and marketing guidelines. Researches and
implements strategic marketing initiatives through the use of the
website, continually evaluate and refine search-based tactics
(Search Engine Optimization and Search Engine Marketing) to grow
site traffic; monitors Google Analytics website metrics to inform
and establish website strategy.
Supervises the Social Media Specialist and Content Specialists.
Compiles site analytics and assists in the evaluation of the
effectiveness of the university’s web presence researches potential
improvements and alternatives and recommends and implements
changes. Continuously improve and further develop the University’s
digital communications strategy to enhance visibility, visual
identity, and accessibility capacities. Oversee the growth and
expansion of NKU’s social media presence into new social media
platforms and increase presence on existing platforms including
Facebook, LinkedIn, Twitter, and Instagram.
Manages the training, monitoring, and mentoring of university
content authors and editors to ensure conformity of content and
design across the university website. Ensures that the website is
in compliance with Northern Kentucky University, Commonwealth of
Kentucky, and federal laws, rules, regulations, guidelines, and
Promotes the university website as a marketing and information
tool. Maintains currency with industry trends in web communications
and marketing technologies and implements when appropriate.
Ensure compliance with enterprise IS policy, process, procedures,
and controls by all staff.
Conducts quarterly assessments of tactical implementation,
including return on investments and other pertinent metrics as
determined; reports assessment results and recommends plan
revisions as appropriate.
Serves as a key member of the Emergency Response Team for the
university. Helps develop crisis communications planning.
Required Education and Experience: Bachelor’s degree or an
equivalent combination of education and experience. 10 years of
professional work experience that includes at least 7 years of web
development/design and writing effective targeted content for
online communications and 7 years of leadership/management
experience. Must have experience with content management systems,
HTML and information architecture.
Microsoft Office suite, Web editing skills, Google Analytics
Ability to analyze multiple data sets; make solid decisions about
ROI for short-term and long-term results
Excellent interpersonal, written, communication and presentation
Strong leadership skills, experience in coaching and managing
others and successfully leading project teams
Ability to work collaboratively in a team setting and contribute
Posting Detail Information
Job Open Date
Job Close Date
Open Until Filled
Is this an internal only posting?
Required fields are indicated with an asterisk (*).
Documents Needed to Apply
- Cover Letter/Letter of Application