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Associate Director, Digital Platforms

Virginia Tech
Virginia, United States
Salary Not Specified
Start date
Sep 25, 2023

Job Description

The Associate Director of Digital Platforms manages a team of designers, programmers and web developers to align digital platforms and products to university, communications and marketing, and advancement priorities.

Reporting to the Director of Web Communications, this individual works collaboratively with communications professionals across the university to conceptualize, plan, develop, and produce websites, email tools, and other digital platforms and products that are well functioning, aesthetically appealing, and accessible to all users.

The digital platforms and products team will use a product development process that seeks to understand users and audiences, evaluate assumptions about how they use digital tools, design, and test solutions toward continuous improvement prior to completing a project. This iterative approach allows Virginia Tech to leverage best in class digital platforms and tools to improve engagement online, improve the reach of storytelling, and make the user’s digital experience more seamless. 

In addition, the team is responsible for both front-end web development and measuring user experience and provides consultation across the university to support best practices in communications, marketing, fundraising, and storytelling.

The outcome of all these efforts is to create and maintain aligned communication platforms that support and improve Virginia Tech's ability to inform, engage, and partner with a diverse spectrum of audiences and elevate the Virginia Tech brand.

The Associate Director of Digital Platforms should have:
- Knowledge of a variety of creative software and content management systems
- Knowledge of best practices in branded, measurable, and digital storytelling
- Knowledge of creative process and design principles, along with industry standard software for production
- Knowledge of the advancement model as it applies to higher education marketing and communications

Required Qualifications

- Master's degree OR Bachelor's degree with extensive experience

- Demonstrated experience taking a project from concept to completion, launch, and evaluation

- Demonstrated experience in digital design and best practices in web development and UX principles

- Demonstrated ability to communicate and work cooperatively across a complex organization

Preferred Qualifications

- Strong interpersonal skills

Pay Band


Appointment Type


Salary Information

Commensurate with experience

Review Date


Additional Information

The successful candidate will be required to have a criminal conviction check.

Unable to sponsor work visas

About Virginia Tech

Dedicated to its motto, Ut Prosim (That I May Serve), Virginia Tech pushes the boundaries of knowledge by taking a hands-on, transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world, Virginia Tech is an inclusive community dedicated to knowledge, discovery, and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36,000 undergraduate, graduate, and professional students in eight undergraduate colleges , a school of medicine , a veterinary medicine college, Graduate School , and Honors College . The university has a significant presence across Virginia, including the Innovation Campus in Northern Virginia; the Health Sciences and Technology Campus in Roanoke; sites in Newport News and Richmond; and numerous Extension offices and research centers . A leading global research institution, Virginia Tech conducts more than $500 million in research annually.

Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or military status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.

If you are an individual with a disability and desire an accommodation, please contact Advancement HR at during regular business hours at least 10 business days prior to the event.

Advertised: September 25, 2023
Applications close:

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