Social Media Strategist

Position Summary:

Do you love social media and have a passion for finding unique ways to share an organization’s story? Join the University of Dayton's highly collaborative Marketing and Communications team! Use your skills to elevate the University’s reputation and communicate to our various audiences. The University of Dayton offers a competitive benefits package, including health, dental and vision insurance, retirement, disability, tuition assistance for you and your dependents, vacation/sick accrual and holiday pay.

As part of University Marketing and Communications, the Social Media Strategist will support the Executive Director of Integrated Marketing in enhancing the brand and national reputation of the University. The position works collaboratively with others in the division to execute, measure and optimize the institution's organic social media marketing plan. The Social Media Strategist is responsible for developing and posting social media content; monitoring and responding to social media messages; assisting with issues management and crisis communications; collaborating with social media coordinators across campus; reporting on social analytics and trends; and hiring and supervising student workers.

Diversity, equity and inclusion are among the core values of the Division of University Marketing and Communications. We aim to authentically and intentionally represent all forms of diversity in the UD community in our marketing and communications. This position will work to ensure our content and reach is representative of the many audiences vital to the University’s success.

Minimum Qualifications:

● Bachelor’s degree.
● Experience in creating on-brand content for social media, including being a voice for a business, organization or other entity.
● Strong interpersonal skills and ability to quickly establish rapport with people.
● Proven experience in taking initiative, meeting deadlines and shepherding projects from concept to completion.
● Strong written communication skills, including attention to detail and focus on facts.

Preferred Qualifications:

While not everyone may possess all of the preferred qualifications, the ideal candidate will bring many of the following:

● Two years experience in social media, communications or marketing.
● Demonstrated ability to write and schedule engaging, branded and strategic content and monitor brand feedback.
● Experience with social community management (e.g., monitoring brand feedback, social listening, issues management).
● Demonstrated success in following social media trends and implementing a social media campaign.
● Experience benchmarking, monitoring and analyzing social media performance using tools such as Falcon.io, Hootsuite, Sprout Social, Facebook Insights, etc.
● Confident communicator with the ability to effectively develop collaborative partnerships.

Special Instructions to Applicants:

To apply please submit a cover letter addressing each minimum qualification and any applicable preferred qualifications that you meet.

Please upload a portfolio of: (1) at least four social media posts you created for a business/nonprofit and (2) a social media strategy and/or a social media ROI report that you created

Closing Statement:

Informed by its Catholic and Marianist mission, the University is committed to the principles of diversity, equity, and inclusion. Informed by this commitment, we seek to increase diversity, achieve equitable outcomes, and model inclusion across our campus community. As an Affirmative Action and Equal Opportunity Employer, we will not discriminate against minorities, women, protected veterans, individuals with disabilities, or on the basis of race, color, national origin, religion, sex, sexual orientation or gender identity.