Admissions Marketing Specialist

Roles

Northwood University seeks a talented and results-driven marketing specialist specifically focusing on admissions marketing across student audiences. The successful candidate will be responsible for working with the marketing and communications team to develop and execute admissions marketing strategies that drive interest and enrollment growth and increase brand awareness. As an admissions marketing specialist, you will collaborate with cross-functional admissions teams across the University to create marketing campaigns, implement plans and promotions, and generate leads.

Job Type: Full-time, In-person
Location: Midland, Michigan

Responsibilities

• Assist with developing and executing marketing plans that align with Northwood's objectives and target student audiences
• Analyze market research and consumer behavior to identify trends, insights, and new opportunities for target marketing
• Manage marketing campaign projects from concept to execution, including budget management and performance measurement
• Collaborate with marketing and communications team to develop promotional materials, website and social media content, and traditional media advertising
• Identify and evaluate new channels for reaching various new student types, such as events, sponsorships, and partnerships
• Work with vendors to secure space, manage procurement, and promote events and education fairs through marketing and advertising channels for various university admissions departments
• Develop and manage admissions marketing campaigns using various channels including digital and traditional mediums
• Collaborate with the University's admissions teams to develop recruitment materials that support lead-generation efforts
• Help manage respective social media accounts, including content creation, posting, and community management
• Analyze and report on the effectiveness of marketing initiatives, using data to guide decision-making
• Engage with University alumni to obtain success stories and testimonials

Qualifications

• Bachelor's degree in marketing, communications, business administration, or a related field
• Work in a higher education admissions or enrollment management environment is strongly preferred but not required
• 3+ years of experience in marketing or university admissions/recruitment, with a focus on digital and content marketing
• Strong project management skills, with the ability to manage multiple projects simultaneously
• Excellent communication skills, both written and verbal
• Experience working with cross-functional teams and external partners
• Proficiency in marketing automation platforms, including production management systems, CRMs, and lead generation software
• Familiarity with website CMS platforms and measurement tools, such as WordPress and GA4 analytics
• Experience in SEO analytics
• Strong analytical skills, with the ability to use data to guide decision-making
• Creative mindset with a passion for developing innovative marketing campaigns
• Knowledge of Microsoft Office and Adobe products preferred
• Self-motivated with a proactive approach to problem-solving

Expectations

If you are innovative and a strategic thinker passionate about marketing and sales, we encourage you to apply for this exciting opportunity. Join our team as an Admissions Marketing Specialist at Northwood University.

Northwood University has an institutional philosophy which emphasizes free enterprise in a context of limited government and individual responsibility. The ideal candidate will have a strong attraction to the mission and core values of Northwood University. Applicants are encouraged to familiarize themselves with the University’s outcomes at www.northwood.edu/aboutus/ .