Director of cAUse Marketing & Solicitation

Position Details

Position Information

Requisition Number

Home Org Name
Development HR Employment

Division Name
Senior VP, Advancement

Position Title
Director of cAUse Marketing & Solicitation

Job Class Code

Appointment Status

Part-time FTE

Limited Term

Limited Term Length

Job Summary

The Auburn University Office of Advancement is excited to begin the search for a Director of cAUse Marketing & Solicitation ! The Director of cAUse Marketing & Solicitation Strategy enhances production by embracing a strategic work culture that identifies specific audiences and builds custom solicitation strategies to connect targeted audiences with Auburn. The Director provides strategic leadership and mentorship to their team and collaborates across all areas of Auburn Advancement and Auburn University. Assesses data to create solicitation strategies to increase and enhance fundraising initiatives, develops project management plans, and generates strategic initiatives, programs, and functions that model an innovative spirit for the Advancement division while driving investment and affinity from stakeholders. Responsible for the pipeline of engaged alumni, parents, friends and constituents, and moving prospects towards invested ownership, to energize the purpose of Auburn University.

Why do YOU want to work for Auburn University Advancement?
  • Discover your “ Pinnacle Career Experience!”
  • Collaborative team dedicated to achieving excellence and supporting the Auburn mission
  • Beautiful on-campus workspace!
  • Purposeful work that will make a positive impact and enhance the student experience at Auburn University!
About Auburn: Auburn was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years! Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting

It’s a Lifestyle: The Auburn/Opelika area is a page right out of Southern Living magazine with an idyllic small-town feel, perfecting a unique balance between a close-knit community and driving consistent growth and development. Paralleling the exponential growth of Auburn University, the Auburn/Opelika area boasts services and amenities that cater to any interest. We’re proud of our top school systems, city services, award-winning restaurants, and the infectious spirit of life in a college town. You can find us nestled halfway between the beach and the mountains in a lower-cost-of-living area, two hours outside of Atlanta or Birmingham. If you’re new to Auburn, we’d love to introduce you. If you’re already acquainted with Auburn, we’ll keep it simple: it’s time to come home!

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions
  • Responsible for conceptualizing and implementing all facets of cAUse marketing’s giving program to include annual goal setting, fundraising strategy, monthly performance monitoring and reporting, volunteer and staff management, and goal achievement in raising undesignated and designated current-use gifts.
  • Develops, implements, and maintains an approach to increase giving around donor interests and passions, connecting them to an Auburn charitable cause of choice. Implements strategies through strategic target market mailings, technology including e-mail, mobile, and online channels to reach and acquire gifts from alumni, parents, and friends to make gifts at increasing levels.
  • Assesses data to create solicitation strategies to increase and enhance fundraising initiatives.
  • Identifies leading practices and taps into innovation for the creation of strategies to maximize performance of multi-channel solicitation campaigns and giving days. Increases gift revenue while broadening the base of support through data analytics and creative campaigns managed in close collaboration with the Advancement Marketing team and campus partners.
  • Responsible for implementing the strategic direction, monitoring performance, and providing cohesion across income generation teams including students, calling programs, and campus partnerships.
  • Develops and maintains strong solicitation, engagement, and stewardship approaches for key constituencies. Collaborates with Advancement teams including data insights, donor relations, major gift fundraising, finance, and others to achieve a cohesive and comprehensive set of solicitation business processes.
  • Collaborates with key colleagues to enhance and maintains the Tiger Giving Officer program (gifts of $1,000-$25,000) to move annual giving donors into relationship-based fundraising programs.
  • Analyzes, monitors, and reports cAUse marketing progress to senior leaders and stakeholders.
  • Performs other related duties as assigned.
Minimum Qualifications

Minimum Qualifications

Bachelor’s degree in Business Administration, Communications, Marketing or related field.

7 years of experience in marketing, sales, or fundraising, to include managing or developing fundraising programs, or creating donor strategies.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities
  • Knowledge of best practices in fundraising and nonprofit management.
  • Strong understanding of how to tailor solicitation requests to the interests of the prospect.
  • Knowledge of latest trends and best practices in solicitation strategy in relation to fundraising, event marketing, and donor pipeline growth.
  • Solid understanding of fundraising practices.
  • Proven leadership skills around driving revenue and providing cohesion across multiple fundraising teams, to meet/exceed their objectives.
  • Expert level understanding of technical tools and necessary systems to oversee day-to-day operations.
  • Strong working knowledge of the broad philanthropic landscape, prospect research methodology, best practices, and evolving trends in philanthropy highly preferred.
  • Excellent organizational, interpersonal, writing, and analytical skills.
  • Proven ability to manage multiple projects, meet deadlines, and work in a fast-paced team environment.
Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

Job Category

Working Hours if Non-Traditional
Must be able and willing to work some weekends, evenings, and to travel occasionally.

City position is located in:

State position is located:

List any hazardous conditions or physical demands required by this position

Posting Date

Closing Date

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings
Documents Needed to Apply
Required Documents
  1. Resume
  2. Cover Letter
Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
    • LinkedIn
    • AcademicKeys
    • The Chronicle of Higher Education
    • DiversityJobs
    • HigherEdJobs
    • HERC (Higher Education Recruitment Consortium)
    • Indeed
    • RecruitMilitary
    • The Tuskegee News
    • Professional organization or journal
    • Veterans Assistance Services
    • Disability Assistance Services
    • State Employment Service
    • Social Media
    • AU Job Bulletin
    • Notified by an Auburn employee
    • College or university Career Services
    • I went to the AU Employment Website directly (
    • Other
  2. * Please select the answer that best describes your current employment relationship with Auburn University:
    • Current full-time Auburn or AUM employee within probationary period
    • Current full-time Auburn or AUM employee outside of probationary period
    • Current part-time Auburn or AUM employee
    • Not an Auburn or AUM employee
  3. * Do you have a Bachelor’s degree in Business Administration, Communications, Marketing, or a related field?
    • Yes
    • No
  4. * Do you have 7 years of experience in marketing, sales, or fundraising to include managing or developing fundraising programs, or creating donor strategies?
    • Yes
    • No

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