About Embry-Riddle Aeronautical University:
Embry-Riddle Aeronautical University is an independent, culturally
diverse institution providing quality education and research in
aviation, aerospace, engineering, and other related fields with
residential campuses located in Daytona Beach, Florida and
Prescott, Arizona. The University's Worldwide campus provides
educational opportunities online and at approximately 130 locations
throughout the United States, Asia, Europe, and Central/South
As the largest and most comprehensive aviation and
aerospace-focused university in the world, Embry-Riddle is a unique
institution. Over the past 90 years, the University has evolved
with industry to break new ground and produce top-level graduates
who serve the ever-changing needs of aviation and aerospace and
other STEM-related disciplines. Embry-Riddle offers programs in
seven primary fields of study including Applied Science; Aviation;
Business; Computers and Technology; Engineering; Safety, Security,
and Intelligence; and Space.
For Academic Year 2021-22, there were over 11,100 undergraduate,
graduate, and doctoral students that attended the University's
residential campuses and approximately 20,195 students in total
enrolled with the University around the world.
Reporting to the Senior Vice President for Philanthropy and Alumni
Engagement, the Executive Director of Annual Giving is dedicated to
soliciting the private funding necessary to support the strategic
goals of the University. The Executive Director of Annual Giving
leads a team that works university-wide as well as within colleges
of the University to discover, motivate, cultivate, solicit, and
steward alumni, parents, faculty, students and friends for
immediate, long-range, and future financial support, through gifts
and pledges to the University, for critical operations such as
student aid, faculty support, and academic program support. These
endeavors raise funds for immediate University use and also for the
The Executive Director of Annual Giving is responsible for setting
strategic direction, executing, and managing all aspects of the
University’s entire Annual Giving Program, including supervision of
annual giving gift officers and administrative staff, direct mail
programs, giving circles and societies, Giving Day, Crowdfunding,
the faculty and staff campaign, parent programs, and undergraduate
This role will serve as the strategic advisor to the schools,
overseeing all school-based Annual Giving efforts. The Executive
Director also advises all non-school Annual Fund and Alumni
Relations directors and is responsible for a University-wide
Responsibilities include the following:
Manage the programmatic aspect of the annual fund. This includes
mass solicitation for the purpose of donor acquisition, and donor
retention of alumni, parents, staff, faculty, and friends. This
role will be the lead strategist and project manager for direct
mail, digital giving, and other annual giving initiatives such as a
parent’s program, giving circles, and the faculty and staff
Specifically, the Executive Director of Annual Giving shall:
Annual Giving Team Management
- Manage and coordinate the strategy and priorities of the Annual
Giving office, including all mass solicitation campaigns, staff,
- Provide leadership for all direct mail, email, Giving Day,
texting, social media giving campaigns, and Crowdfunding
initiatives to achieve fundraising goals.
- Evaluate all solicitation efforts and donor behavior to adjust
solicitation strategy for improved ROI, donor retention, and donor
- Partner with PAE Communications and Alumni Engagement to create
an annual solicitation calendar that has a consistent brand, with
the goal of acquiring new donors and upgrading annual giving
- Collaborate with the Senior Vice President of PAE to create an
annual plan regarding solicitation, budget, goals, and establish
- Plan and oversee a campus-wide annual giving challenge, using
all members of the Annual Giving team.
- Partner with PAE Communications on providing staff direction
for social media content that features giving campaigns and alumni
- Evaluate and, when applicable, execute new activities using new
technology, advanced customization for specific audiences, and
enhanced digital strategies.
- Keep current with best practices and new and emerging
- Enter information and updates to the database.
- Requires occasional work outside regular office hours.
Asses the skillset, abilities, and training opportunities for
members of the team. Create professional development plans for
direct reports and develop a framework for professional development
that can be shared across the Annual Giving Team. Serve as a
resource, role model, and coach to development staff on the Annual
Giving team for matters of prospect strategy and solicitation.
Cultivate relationships with colleagues within the Philanthropy and
Alumni Relations division at Embry-Riddle and participate in
industry associations to stay informed on best practices in the
Identify gift opportunities that represent a multi-disciplinary
approach that align with Embry-Riddle leadership priorities.
Lead and manage Annual Giving staff in a fiscally sound manner
- Ensure that the appropriate systems, staffing and procedures
are in place to support fundraising goals.
- Communicate appropriate financial and performance data to
- Ensure that any updates to policies and procedures are
communicated to all invested team members.
- Guide the talent identification and professional development
needs, processes, and outcomes within the team, adhering to
diversity, equity and inclusion priorities.
- Set clear performance expectations and hold staff accountable
- Develop a quarterly report summarizing the Annual Giving team’s
performance to be shared with leadership.
Demonstrate fundraising success by soliciting and closing gifts at
the leadership gift level with a primary focus of solicitations in
the $5K - 49K range. The Executive Director of Annual Giving will
collaborate closely with the major gifts team on programming and
prospect cultivation and solicitation.
- Actively manage a personal portfolio of current and potential
leadership gift prospects with interests that cut across multiple
fundraising teams under Annual Giving.
- Initiate and conduct personal meetings with prospects and
donors throughout the year and lead/ participate in solicitations
with development colleagues to meet and exceed individual and
- Document personal fundraising activity through active
implementation of the moves management system.
In partnership with the Senior Vice President, create programmatic
goals that strengthen the connectivity of Annual Giving, Major
& Leadership Gifts, and Gift Planning. These goals will enhance
the culture of collaboration and inspire increased multi-faceted
and blended gifts.
Analyze the performance of the Annual Giving team and identify
opportunities where adjustments can be made to improve efficiencies
and progress toward goals. Convene key stakeholders to create an
action plan for addressing these opportunities and lead the
appropriate steps for implementation.
Provide analysis to the Senior Vice President, as needed, on
activity of the Annual Giving team related to leaderships’
priorities and in support of overall goals.
Serve on the leadership management team in PAE implementing
operating and strategic plans and key initiatives, as well as
improve key programs.
- Bachelor's degree and five to ten years of lead annual or major
gift front-line fundraising experience, preferably in higher
education, or equivalent related experience
- Expertise in current trends in fundraising along with a
demonstrated record of fundraising accomplishments, especially in
annual giving programs.
- Substantial experience in successful management of employees;
ability to manage, coach, and mentor in a team-oriented
- Five years of direct annual fund experience leading annual
giving mail, parent, faculty and staff and giving day
- Ability to work well and effectively with philanthropy staff,
as well as deans, faculty and staff, students, alumni, volunteers,
vendors, and other constituencies.
- Ability to integrate ERAU priorities into the overall goals of
- Ability to plan and execute an annual schedule of
solicitations, meeting deadlines, and juggling multiple tasks
- Budget management experience.
- Strong organizational, and oral and written communication
skills and ability to work effectively as part of a team. Strong
planning and analytical skills. Ability to develop strategies and
- Ability to work with large volumes of detailed and sensitive
information while maintaining confidentiality, accuracy,
accountability, compliance, and transparency.
- Maintain highest level of professionalism and ethics.