Hudson County Community College
Experience Communications Specialist (Grant-funded)
Posting date: 08/1/2023
Student Experience Communications Specialist (Grant-funded)
Office: Student Affairs and Enrollment
Reports to: Dean of Enrollment
Salary Grade: 109
The Student Experience Communications Specialist will support offices within Student Affairs and Enrollment to develop, implement, oversee, and assess student communications (phone, print, email, text message, and social media) at all stages of the student experience, from the time of application through graduation. The position requires writing and designing a print, email, text message, and social media communications, building and managing communication plans and workflows, and providing metrics of campaign performance. This role will also be significantly engaged with EAB Navigate, the College’s student success platform, for communication campaigns and reporting.
Work collaboratively with offices within Student Affairs and Enrollment to create and execute a coordinated student experience communications calendar and strategy.
Develop and deliver communications in multiple platforms, including but not limited to Ellucian Recruit and Colleague, texting and chat platforms, the College website, EAB Navigate, and office social media platforms.
Collaborate with functional areas, students, and subject matter experts to determine appropriate strategies and tactics for outreach.
Ensure coordinated, targeted, relevant and clear messaging to prospective and current students, including attention to accessibility features in messaging.
Review and edit student-facing materials for consistency and accuracy. Facilitate language translation of enrollment materials.
Develop and manage email campaigns to prospective, admitted, and enrolled students based on the admission cycle, events schedule, academic calendar, and communications calendar.
Collaborate with the Office of Marketing and Communications on the creation of new marketing materials and the collection of student testimonials.
Provide reports and metrics on the outcomes and impact of communication campaigns and other outreach.
Create an infrastructure for coordinating communications and efforts among all Student Affairs and Enrollment areas.
Support offices within Student Affairs and Enrollment with website audits and updates.
Utilize EAB Navigate, in collaboration with Enrollment leadership, to identify opportunities for population-specific outreach and communication.
Other duties as assigned.
Bachelor's Degree from an accredited college/university, preferably in English, Communications, Marketing, Public Relations, or a related area of study.
At least two years of experience working in higher education, admissions/enrollment management, or communications-related field.
Proven record of collaboration and leading projects.
Excellent technology skills, including demonstrated hands-on knowledge of utilizing Customer Relations Management (CRM) platforms.
Experience creating and designing content for written, digital, social media, and email platforms.
Excellent written and verbal communication skills.
Ability to analyze data, and report outcomes to multiple audiences using strong written and verbal communication skills.
Experience with Ellucian Recruit Customer Relationship Management (CRM) systems, Ellucian Colleague, EAB Navigate, or other student information systems.
Bilingual in Spanish or Arabic.
For full consideration please send a resume, cover letter, hourly wage expectations, and a list of three professional references to mfessler@hccc. edu and fallen@hccc. edu
As a New Jersey First Act Employer, new employees must establish a primary residence in New Jersey within one year unless an exemption applies.
HCCC is an equal opportunity and affirmative action employer. We are committed to ensuring a diverse and inclusive learning and working environment. Decisions on employment are made on the basis of the qualifications of an individual for the particular position being filled. Women, veterans, and minorities are encouraged to apply.