Director of Strategic Marketing, Student Affairs

Job Overview

Reporting to the Assistant Vice President of Divisional Operations, the Director of Strategic Marketing is responsible for the oversight, development, management, and execution of Student Affairs’ divisional marketing. This position provides leadership in marketing strategic initiatives within the division of Student Affairs to ensure a high standard of quality, consistency in voice, branding and streamlining of the work. Primary areas of concentration include strategic planning, marketing, communications, administrative oversight and accountability for marketing and communications project planning and assessment. The Director of Strategic Marketing uses seasoned skills in market research, principles, practices and techniques of marketing strategies, data analysis, social media and project management to lead, perform and support the development and execution of marketing planning and activities within Student Affairs. The position has a full understanding of analytical practices, policies and procedures and will research, analyze, and develop solutions to a wide range of issues needed to oversee the marketing of strategic initiatives. The Director of Strategic Marketing will strategize, coordinate, and execute events; develop, promote and advertise strategies; and create materials designed to foster awareness and drive enrollment, participation and awareness for Student Affairs’ offerings. The position requires a full understanding of the fundamentals and functions of best industry practices for traditional and digital marketing. The Director of Strategic Marketing works with Student Affairs’ Leadership including Associate Vice Presidents, Program Directors, Managers, University Communications, and external partners to effectively promote CSUSM offerings and target the appropriate audience in designated campaigns.

Position Summary

Director of Strategic Marketing (Administrator I)

This is a full time, exempt position in the Management Personnel Plan (MPP). MPP positions serve at the pleasure of the President.

This position is eligible for a broad range of benefits, including medical, dental, vision, life and disability insurances, retirement (CalPERS), tuition waiver, vacation and sick leave. In addition, 14 paid holidays are offered each year; 13 scheduled on specific days and a Personal Holiday that may be taken any time during the year.

A comprehensive benefits summary for this position is available online by visiting our Benefits Portal .

Anticipated Hiring Salary Range: $7,084 - $7,917 per month

CSU MPP Salary Range: $3,750 - $11,146 per month

MPP: Salary is commensurate with the background and experience of the individual selected.

California State University San Marcos

A mid-size university located in San Diego's vibrant North County, we are dedicated to service, innovation, leadership and diversity. We have an attentive faculty and state-of-the-art facilities which offer our students hundreds of opportunities to learn, lead, play and serve.

California State University San Marcos is a new kind of university, pushing the boundaries of innovation to prepare tomorrow's leaders, build stronger communities and solve pressing issues.

Cutting-edge research meets hands-on application at our campus and in the real world.

Application Process

This position is open until filled. For assurance of full consideration, please submit application, cover letter and resume by 11:59pm on August 2, 2023.

Application requires answers to supplemental questions.

Applicants who require an accommodation during the application or testing process due to a disability recognized under the Americans with Disabilities Act (ADA)/CA Fair Employment and Housing Act (FEHA) should notify the Office of Human Resources at (760) 750-4418 or e-mail: hr@csusm.edu . Hearing & speech impaired call our TDD at (760) 750-3238.

Supplemental Information

CSU requires faculty, staff, and students who are accessing campus facilities to be immunized against COVID-19 or declare a medical or religious exemption from doing so. Any candidates advanced in a currently open search process should be prepared to comply with this requirement. The systemwide policy can be found at https://calstate.policystat.com/policy/9779821/latest/. Questions should be sent to the Office of Human Resources at hr@csusm.edu.

Following a conditional offer of employment, satisfactory completion of a background check (including criminal records check) is required prior to beginning employment. Any offer of employment rescinded if the background check reveals disqualifying information, and/or it is discovered that the candidate knowingly withheld or falsified information. Failure to satisfactorily complete the background check may affect the continued employment of a current CSU employee who was conditionally offered the position.

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment.

This position is a "designated position" in the California State University's Conflict of Interest Code. The incumbent in this position is required to file Conflict of Interest forms subject to the regulations of the Fair Political Practices Commission.

California State University San Marcos is an Affirmative Action/Equal Opportunity Employer that is strongly committed to promoting diversity in all areas of the campus community. We consider qualified applicants for employment without regard to age, physical or mental disability, gender or sex, genetic information, gender identity, gender expression, marital status, medical condition, nationality, race or ethnicity, religion or religious creed, sexual orientation, and veteran or military status.

The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act or Clery Act Notification can be found at https://www.csusm.edu/clery/annualreports.html .

California State University San Marcos is not a sponsoring agent for staff or management positions (i.e. H1-B visas).

Positions are posted for a minimum of 14 days.

Advertised: July 19, 2023 (9:00 AM) Pacific Daylight Time
Applications close: