Marketing and Communications Specialist

Salary:

Minimum $43,000 ANNUAL (12 months)
Depending on Qualifications
The typical starting salary for this position is $43,000 - $60,800 depending on qualifications and experience. The full salary range for this position is $42,600 - $79,000. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and saving accounts; and retirement benefits.

Job Summary:

The School of Computer, Data & Information Sciences (CDIS) focuses on world-leading research and education at the intersection of technology and humanity. Computing and data permeate every aspect of society from agriculture to tourism, medicine to manufacturing and everything in between. The school is a first-of-its-kind collaboration created in 2019 and is currently constructing its new home, a $260m facility in the heart of campus. CDIS is home to nearly 5,000 students and includes the largest major (Computer Sciences), the fastest growing major (Data Science), and one of the newest majors (Information Science) at UW-Madison. With more than 20,000 alumni across the globe, CDIS graduates are highly sought-after digital pioneers who are driving transformation and addressing the world's greatest challenges.

CDIS is creating a centralized marketing and communications team to support the work of our growing school and its units including the departments of Computer Sciences, Statistics and the Information School.

As part of this effort, we are seeking three talented and motivated marketing & communication specialists to be among the first roles to support that team. The Marketing & Communications Specialist positions will play an important role in shaping the school's marketing and communication efforts and will contribute to the raising the profiles of our school and departments.

The roles will report to the Director of Advancement and have separate focus areas/units across the school including the Departments of Computer Sciences, Statistics, and the Information School.

The Marketing & Communication Specialist will be responsible for developing and executing marketing and communication strategies that align with the units goals and objectives, including working closely with departments to develop engaging content that showcases their work and promotes their programs, while also collaborating with campus partners to build relationships and increase visibility.

Regular duties include:
- Developing stories and other original content that engages target audiences, especially news media, campus partners, peers, and alumni. The Marketing & Communications Specialist is responsible for all aspects of story creation, including background research, source interviews, drafting editorial content, incorporating edits, and securing approvals.
- Reviewing, proofing, editing, producing, and troubleshooting content for websites, blogs, and online platforms including social media
- Writing and editing of compelling copy for a variety of communication channels, including print materials, email newsletters, social media, and websites
- Providing project management and execution of marketing and communications programs, initiatives and tactical plans including prospective student marketing, advancement and corporate relations initiatives, promotional items/collateral, and event promotions.

A successful candidate will be a solutions-oriented individual who excels in a fast-paced, team-oriented environment. Professionalism, attention to detail, and the ability to work collaboratively with many stakeholders is essential. This role will have regular contact with directors, faculty, and staff.

Candidates should have excellent written communication skills, including the ability to write articles on a specific topic, in addition to short-form copywriting. The position will also be expected to stay up-to-date on marketing and communication trends, best practices, and adhere to UW-Madison's editorial style guide.

This position provides the flexibility of a hybrid schedule with the majority of work occurring in person. The candidate will spend a portion of their time embedded with departments, working closely with team members, stakeholders, and subject matter experts, and the other portion of their time will be spent in the central CDIS marketing and communications office or remotely based on project needs and scheduled activities.

Responsibilities: Develops and drafts communication content and assists in the execution of the communications strategy in support of unit communication goals.

• 5% Monitors reach and effectiveness of communication campaigns, projects, and initiatives
• 20% Plans editorial content according to established goals and objects
• 5% Communicates with stakeholders to verify requests and identify editorial resources
• 30% Writes, edits, and publishes content for various communication projects and marketing platforms to align with strategic initiatives and established communication campaigns
• 20% Provides project management and execution of communications programs, initiatives, and tactical plans
• 10% Develops and implements marketing plans in support of unit marketing goals
• 10% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required
Bachelor's Degree
Degree in marketing, communications, public relations or related field

Qualifications:

Requirements:
- Minimum of 2 years of experience in marketing and communications
- Excellent written and verbal communication skills, with the ability to message a variety of audiences
- Demonstrated experience adhering to editorial style guide and ability to review content for accuracy, style, and tone
- Strong project management skills, with the ability to manage multiple projects simultaneously
- Experience developing and executing marketing and communication plans
- Experience with social media management and digital marketing

Preferred:
- Experience in a higher education environment
- Familiarity with graphic design and video production
- Familiarity and/or interest in the disciplines of computing, data science, information science or related STEM fields

Work Type:

Full Time: 100%

It is anticipated this position requires work be performed in-person, onsite, at a designated campus work location.

Appointment Type, Duration:

Ongoing/Renewable

How to Apply:

To apply for this position you will need to upload a cover letter, resume. References will be requested during the finalist stage. References will not be contacted without advance notice.

Cover letters will be used as a writing sample and to determine the best-qualified applicants. Thus your cover letter should address your qualifications as they pertain to the minimum number of years and type of relevant work experience listed above.

Selected applicants will be invited to participate in virtual interviews (via zoom). Those moving on to second round interviews will be invited to participate in in-person interviews, at UW-Madison.

For questions on the position, contact Stella Luong, stella.luong@wisc.edu

Contact:

Stella Luong
stella.luong@wisc.edu
608-262-9966
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Official Title:

Communications Specialist(CM004)

Department(s):

A48-COL OF LETTERS & SCIENCE/ADMINISTRATION/ADMIN

Employment Class:

Academic Staff-Renewable

Job Number:

280320-AS

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply.

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department .