Dean College is a private, residential New England college
grounded in a culture and tradition that all students deserve the
opportunity to discover and exceed their greatest aspirations. A
personal and transformative community since 1865, Dean tirelessly
inspires our students to unimagined heights through personalized
support and integrated delivery of academic, co-curricular and
experiential learning. Our graduates are lifelong learners who
thrive in their careers, embrace social responsibility and
Recognized as a Top Regional College by U.S. News &
World Report for eleven consecutive years and named a College of
Distinction for five consecutive years, Dean serves approximately
1,200 full-time students and 400 part-time students and offers more
than 50 combined bachelor's and associate degree programs and
specializations, as well as a robust schedule of continuing
studies, EMT and certificate programs throughout the year.
Dean College is perfectly situated in Franklin,
Massachusetts, which is conveniently located between Boston and
Providence, Rhode Island and is accessible to Boston by commuter
rail. The Dean College/Franklin station is only a five-minute walk
from campus. Approximately 87 percent of the College's student
population lives on campus.
Dean provides a supportive academic environment that thrives
on hands-on engagement and exceptional teaching. This
community-wide commitment of always going the extra mile for
students is known as The Dean Difference.
Outside of the classroom, students participate in 16 athletic teams
and more than 30 on-campus groups and organizations.
Ninety-six percent of our bachelor's degree students are
employed or enrolled in graduate school within 12 months of
graduation. Alumni are hard at work in top-ranked graduate programs
and are employed by organizations such as Universal Studios, Dell
Technologies, Liberty Mutual, Kraft Sports + Entertainment, the
Boston Ballet, and more.
What is The Dean Difference?
The Dean Difference isn't any one thing. It's not a program or a
professor. It's not a single class or a club. It's the way our
academics support networks and community overlap, interweave and
magnify each other. Our difference unites us. It's our secret
formula. It's the nucleus around which we orbit. It isn't one
thing, it's everything
This exempt, full-time position will be responsible for the
development and implementation of marketing and communication plans
in support of meeting new student enrollment goals. The
Director of Enrollment Marketing will work closely with the
Admissions Department on outreach and awareness initiatives,
creative and messaging that targets various audiences and cuts
across multiple communication channels, including email, digital,
video, print, web, text and social media.
- Manages the comprehensive communication flow for incoming
students including campaigns for prospects, inquiries, applicants,
admits, and yield for freshmen, transfer, athletes and
international students using the Slate CRM.
- Writes, designs and executes all electronic communications to
prospective and incoming students and their families - via
- Oversees the development of enrollment marketing print
- Generates posts for enrollment-focused social media and web
- Responsible for placement of enrollment-focused advertising and
- Manages the enrollment marketing budget.
- Assists in the analyzation of data and metrics from
marketing/communication campaigns to help guide future
- Engages with community members on build out of messaging and
communication to target populations.
- Works with the institutional marketing department to understand
content inventory and ensure consistency in college branding
- Other duties as assigned.
- A Bachelor's degree in marketing, communications or a related
- A minimum of 3-5 years related experience, preferably in higher
- Knowledge of marketing communications and trends that support
student recruitment initiatives across multiple platforms,
including print, visual, social media, web and advertising.
- Excellent writing skills with the ability to communicate to a
range of target audiences.
- Experience using CRM technology in a higher education setting
- Strong administrative skills, attention to detail and capacity
to multi-task in a fast-paced environment.
- Proven record of effective collaboration and work with diverse
- Ability to work nights and weekends when necessary.
- COVID-19 Vaccination and Booster Shot required.
Dean College is an equal-opportunity, Title IX institution and
pledges to recruit, select and promote diversity by providing
equality of opportunity in higher education for all persons,
including faculty and staff with respect to hiring, continuation,
promotion, and applicants for admission, enrolled students and
graduates without discrimination or segregation.
The College is interested in candidates who have the
communication skills and cross-cultural abilities to maximize their
effectiveness with diverse groups of colleagues, students, faculty,
and community members. All employment decisions are made on a
Dean College does not discriminate on the basis of race, color,
religion, sex, sexual orientation, gender identity, national or
ethnic origin, age, disability, protected veteran status, genetic
information, or other protected classes under the law.
This nondiscrimination policy covers admissions, employment, and
access to and treatment in College programs, services, and
activities. A pre-employment background screen is required for all
Please submit your Resume/CV, Cover Letter, all unofficial
transcripts; and contact information of three references. (PLEASE
NOTE: Applications that are incomplete will not be considered).
Note: After submitting your resume/CV, the subsequent page gives
you instructions that enable you to upload your Cover Letter and
any additional documents.
See the FAQ for using our online system.
Please contact us if you need assistance applying
through this website.
Returning Applicants - Login to your Dean College
Careers Account to check your completed application or upload