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Director of Enrollment Marketing

Dean College
Massachusetts, United States
Salary Commensurate with experience
Posted Date
Jun 5, 2023

Company Description:

Dean College is a private, residential New England college grounded in a culture and tradition that all students deserve the opportunity to discover and exceed their greatest aspirations. A personal and transformative community since 1865, Dean tirelessly inspires our students to unimagined heights through personalized support and integrated delivery of academic, co-curricular and experiential learning. Our graduates are lifelong learners who thrive in their careers, embrace social responsibility and demonstrate leadership.

Recognized as a Top Regional College by U.S. News & World Report for eleven consecutive years and named a College of Distinction for five consecutive years, Dean serves approximately 1,200 full-time students and 400 part-time students and offers more than 50 combined bachelor's and associate degree programs and specializations, as well as a robust schedule of continuing studies, EMT and certificate programs throughout the year.

Dean College is perfectly situated in Franklin, Massachusetts, which is conveniently located between Boston and Providence, Rhode Island and is accessible to Boston by commuter rail. The Dean College/Franklin station is only a five-minute walk from campus. Approximately 87 percent of the College's student population lives on campus.

Dean provides a supportive academic environment that thrives on hands-on engagement and exceptional teaching. This community-wide commitment of always going the extra mile for students is known as The Dean Difference.  Outside of the classroom, students participate in 16 athletic teams and more than 30 on-campus groups and organizations.

Ninety-six percent of our bachelor's degree students are employed or enrolled in graduate school within 12 months of graduation. Alumni are hard at work in top-ranked graduate programs and are employed by organizations such as Universal Studios, Dell Technologies, Liberty Mutual, Kraft Sports + Entertainment, the Boston Ballet, and more.

What is The Dean Difference?
The Dean Difference isn't any one thing. It's not a program or a professor. It's not a single class or a club. It's the way our academics support networks and community overlap, interweave and magnify each other. Our difference unites us. It's our secret formula. It's the nucleus around which we orbit. It isn't one thing, it's everything

Job Description:

This exempt, full-time position will be responsible for the development and implementation of marketing and communication plans in support of meeting new student enrollment goals.  The Director of Enrollment Marketing will work closely with the Admissions Department on outreach and awareness initiatives, creative and messaging that targets various audiences and cuts across multiple communication channels, including email, digital, video, print, web, text and social media.   



  • Manages the comprehensive communication flow for incoming students including campaigns for prospects, inquiries, applicants, admits, and yield for freshmen, transfer, athletes and international students using the Slate CRM.
  • Writes, designs and executes all electronic communications to prospective and incoming students and their families - via Slate.
  • Oversees the development of enrollment marketing print materials.
  • Generates posts for enrollment-focused social media and web presences.
  • Responsible for placement of enrollment-focused advertising and web-based initiatives.
  • Manages the enrollment marketing budget.
  • Assists in the analyzation of data and metrics from marketing/communication campaigns to help guide future planning.
  • Engages with community members on build out of messaging and communication to target populations.
  • Works with the institutional marketing department to understand content inventory and ensure consistency in college branding efforts.
  • Other duties as assigned.


  • A Bachelor's degree in marketing, communications or a related field required.
  • A minimum of 3-5 years related experience, preferably in higher education.
  • Knowledge of marketing communications and trends that support student recruitment initiatives across multiple platforms, including print, visual, social media, web and advertising.
  • Excellent writing skills with the ability to communicate to a range of target audiences.
  • Experience using CRM technology in a higher education setting preferred.
  • Strong administrative skills, attention to detail and capacity to multi-task in a fast-paced environment.
  • Proven record of effective collaboration and work with diverse populations.
  • Ability to work nights and weekends when necessary.
  • COVID-19 Vaccination and Booster Shot required.

Additional Information:

Dean College is an equal-opportunity, Title IX institution and pledges to recruit, select and promote diversity by providing equality of opportunity in higher education for all persons, including faculty and staff with respect to hiring, continuation, promotion, and applicants for admission, enrolled students and graduates without discrimination or segregation.

The College is interested in candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of colleagues, students, faculty, and community members. All employment decisions are made on a non-discriminatory basis.

Dean College does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, disability, protected veteran status, genetic information, or other protected classes under the law.

This nondiscrimination policy covers admissions, employment, and access to and treatment in College programs, services, and activities. A pre-employment background screen is required for all employees.

Application Instructions:

Please submit your Resume/CV, Cover Letter, all unofficial transcripts; and contact information of three references. (PLEASE NOTE: Applications that are incomplete will not be considered).

Note: After submitting your resume/CV, the subsequent page gives you instructions that enable you to upload your Cover Letter and any additional documents.

See the FAQ for using our online system.

Please contact us if you need assistance applying through this website.

Returning Applicants - Login to your Dean College Careers Account to check your completed application or upload additional documents.

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