Associate Athletic Director, Marketing

Job Title
Associate Athletic Director, Marketing & Promotions

Agency
Texas A&M University - Corpus Christi

Department
Athletics Programs

Proposed Minimum Salary
Commensurate

Job Location
Corpus Christi, Texas

Job Type
Staff

Job Description
TAMU-CC is a dynamic university designated as both a Hispanic-Serving Institution (HSI) and Minority-Serving Institution (MSI) with approximately 11,000 students from 47 states and 54 foreign nations. We employ over 1,400 full-time and 2,000 part-time Islanders (including students/GAs). The University attracts highly talented faculty and staff and offers an array of undergraduate and graduate degrees, including doctoral programs. As a member of the Texas A&M University System, TAMU-CC benefits from a range of resources, increased visibility and influence, and opportunities to collaborate in mutually beneficial ways with peers across member institutions and associated agencies.



TAMU-CC's beautiful campus is located on a 240-acre island on Corpus Christi Bay and was ranked #1 College by the Sea by Best College Reviews. Our natural setting is enhanced by its modern, attractive, and state-of-the-art classroom buildings and support facilities.



From our generous benefits package and professional development opportunities, to our retirement programs and our commitment to service excellence, the Island University is an engaging and rewarding place to work.
Learn more information here!




PURPOSE
This position is responsible for creating and implementing the overall marketing, promotions and advertising plans for Islanders Athletics.


RESPONISBILITIES

• Develops and executes marketing plans for sports.
  
• Researches target audiences and develops strategies for each product or sport.
  
• Serves as a liaison with rights holder for sponsorship activation.
  
• Assists in developing sales plans for tickets and fundraising.
  
• Oversees in-venue video board content strategy and execution.
  
• Oversees spirit squad programs which include cheer, dance and mascot, and generates interest and awareness of the squads.
  
• Assists in the recruitment of the cheer and dance squads.
  
• Directs marketing communications team and game day staff.
  
• Coordinates game day activities for sporting events, as well as, game day experience for fans including championship events.
  
• Monitors game day experience and provides feedback for enhancements.
  
• Manages advertising and promotions budgets.
  
• Analyzes revenue and fan experience data and presents findings to senior leadership team.
  
• Directs script writing for each sporting event.
  
• Serves as a day-to-day liaison with concessionaire.
  
• Manages marketing content and messaging for the website and social media.
  
• Manages creative team to develop digital graphics for website.
  
• Oversees the online amplification of produced creative material.
  
• Perform other duties as assigned
  

WHAT YOU WILL NEED

• Bachelor's Degree in Sports Management/Marketing or similar field.
  
• Four (4) years experience in athletic marketing at the collegiate level.
  
• Additional education may be considered as a substitution for the minimum experience requirement.
  
• Intermediate skills in Microsoft Office Suite (Word, Excel, PowerPoint and Outlook).
  

WHAT THEY WOULD LIKE TO SEE

• Master's Degree in Sport Management or equivalent.
  
• Five (5) or more years experience in athletic marketing at the collegiate level.
  

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution's verification of credentials and/or other information required by the institution's procedures, including the completion of the criminal history check.

Equal Opportunity/Affirmative Action/Veterans/Disability Employer committed to diversity.


To apply, visit https://tamus.wd1.myworkdayjobs.com/en-US/TAMUCC_External/job/Corpus-Christi-TX/Associate-Athletic-Director--Marketing---Promotions_R-062630



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