Coordinator, Social Media

About CCRI and the Role

Position Title

Coordinator, Social Media

Department

Marketing & Communications

Position Category

Staff - NonClassified

About CCRI

The Community College of Rhode Island is New England’s largest community college, and a nationally-recognized leader in catalyzing student success and achievement for recent high school graduates and returning adults alike.

We provide affordable, open access to higher education, and we deliver on our mission to offer all students the opportunity to acquire the knowledge and skills necessary for intellectual, professional and personal growth.

Diversity is our strength. We champion equity, and we celebrate, support and thrive on the diverse experiences, backgrounds, and perspectives that are represented across our four campuses.

We strive to hire and retain culturally competent faculty and staff whose demographics are reflective of our diverse student body. To learn more about our employees’ values and what it means to work here, learn about our Guiding Principles here .

Posting Details > Special Instructions to Applicants


To apply for this position:

· Complete CCRI’s online application, and attach a cover letter and resume by the closing date.
· If attaching a resume complete with education history and/or employment history, please
disregard these sections within the online application.
· Please include the contact information for three (3) references within the application.
· Finalists will be required to provide official college transcripts.
· Please note that all RI Council of Postsecondary Education employees (i.e., full- and part-time
faculty and non-classified employees) must be fully vaccinated and boosted when eligible. Learn
more about CCRI’s vaccination policy here .

Please contact Human Resources at 401-825-2311 ( TTY : 401-825-2313) if you require assistance with the online application process.

EEO Statement


CCRI is an Equal Opportunity/Affirmative Action employer.

CCRI prohibits discrimination, including harassment and retaliation, on the basis of race, color, national or ethnic origin, gender, gender identity or expression, religion, disability, age, sexual orientation, genetic information, marital status, citizenship status, or status as a protected veteran. Inquiries or complaints concerning discrimination shall be referred to CCRI’s Title IX Coordinator at TitleIXCoordinator@ccri.edu

The Clery Act requires colleges and universities to report campus crime data, support victims of violence, and publicly outline the policies and procedures they have put into place to improve campus safety.

Job Summary

Coordinate the institution’s social media presence through well-conceived and crafted content, and work strategically to advance the College’s social media presence as part of the College’s comprehensive and centralized communications operation. Evaluate emerging social media tools and technologies. Collect and analyze the institution’s social media metrics. Support College departments through social media, and maintain a central repository of CCRI’s social media channels and posts.

Duties and Responsibilities

• Responsible for building a social media strategy, by channel, for a branded, unified social media presence.
• Responsible for the brand voice, content and execution on the College’s social media channels.
• Responsible for building social media strategy, tactics and creative for admission recruitment campaigns as required, including post-analysis of recruitment campaign social media tactics.
• Achieve maximum engagement with all social media audiences.
• Coordinate the College’s social media presence, working with members of the Communications and Marketing team, departments and student organizations.
• Recommend and follow social media strategies and best practices related to Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, and other initiatives and platforms as identified. Educate others on campus in the use of best practices in social media as well as the College’s social media strategy to advance the College’s social media presence.
• Monitor editorial content on social media platforms and track online activity on a continuing basis to assess attitudes and identify emerging issues that drive conversations.
• Coordinate social media posts with other college communications to support an integrated marketing strategy.
• Support Marketing & Communications as needed.

LICENSES, TOOLS AND EQUIPMENT :
G-suite (Google docs, sheets, slides, calendar), MS Office, MS Word, MS Excel, MS PowerPoint; and image editing software (e.g., Photoshop); Facebook, Twitter, LinkedIn, YouTube, Instagram, Snapchat, mobile phone and laptop, cameras.

Minimum Requirements

• Bachelor’s degree; Minimum of one to three years experience working with social media tools and metrics for a brand, company or organization.
• Demonstrated experience using analytics (such as, Facebook Insights, Twitter Analytics, Google Analytics and/or Instagram Analytics) to measure effectiveness.
• Demonstrated experience preparing audio, still photography and video (such as Facebook Live, Instagram Stories, etc.) for the Web.
• Demonstrated experience preparing gifs and text for the Web.
• Demonstrated strong interpersonal and verbal communication skills.
• Demonstrated proficiency in written communication skills.
• Demonstrated ability to integrate different communications channels.
• Demonstrated ability to work collaboratively with colleagues.
• Demonstrated experience developing and implementing social media campaigns.
• Demonstrated experience using social media platforms Facebook, Twitter, Instagram, YouTube, blogs, etc.,).
• Demonstrated working knowledge of Photoshop or similar image editing software.
• Demonstrated familiarity with emerging technologies and tools with regard to social media, the Web, etc.
• Demonstrated time management skills.
• Demonstrated experience using mobile phone technology for social platforms (including photos and videos).
• Demonstrated experience using laptop and digital cameras; and, demonstrated ability to work with diverse groups/populations.

Competencies and Desired Qualifications

• Demonstrated knowledge of current events and news (including issues affecting the College directly and those generated by University activities and policies).
• Demonstrated professional experience in a higher education environment.
• Demonstrated ability to produce clean, concise copy.
• Demonstrated ability to meet deadlines.
• Demonstrated experience in Tagboard and Snapchat.
• Demonstrated familiarity with HTML, CSS, JavaScript, WordPress, XML or other standard Web publishing tools.
• Demonstrated familiarity with the Associated Press news writing style.
• Demonstrated understanding of data-driven Web environments, Web scripting languages and trends in mobile devices; and, demonstrated experience with a content management system.

Position Details

Position Information

Full-Time/Part-Time

Full-Time

FLSA

Exempt

Pay Grade

PSA 10

Salary Information

Salary commensurate with education and experience

Benefits

Full-time employees enjoy an array of benefits, including:

• Comprehensive Health Benefits and Rewards for Wellness Incentives
• Paid Time Off
• Parental Leave
• In-State Tuition Waivers
• Legal Care Insurance

For a complete listing, visit: https://ccri.edu/hr/benefits/index.html

Collective Bargaining Unit

Reports To

Director, Marketing and Advertising

Permanent/Limited position

Permanent

Position End Date

Academic/Calendar Year

Calendar

Work Schedule Information

Non-Standard; 35 hours per week

Campus Location

Initially located at the Warwick Campus

Civil Service List position

Environmental Conditions

This position is not substantially exposed to adverse environmental conditions.

Licenses, Tools and Equipment

Posting Details

Posting Details

Number of Vacancies

1

Application Open Date

05/30/2023

Application Close Date

06/26/2023

Posting Number

SF00900

Quick Link

https://jobs.ccri.edu/postings/4477

Special Instructions to Applicants

Some roles will require finalists to provide official college transcripts and proof of COVID -19 vaccination.

Disability Accommodations

CCRI is committed to ensuring the full participation of all applicants throughout the recruitment process. If you should require an accommodation during the application process, please notify the Department of Institutional Equity and Human Resources prior to the closing of the posting by calling (401) 825-2311.

EEO Statement

All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.

CCRI is an Equal Opportunity/Affirmative Action Employer. CCRI prohibits discrimination on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, sexual orientation, genetic information, gender identity or expression, marital, citizenship status and veteran status in all employment matters. CCRI espouses that all employees and applicants have a right to equal opportunity in all terms, conditions, and privileges of employment.

Sexual harassment is a form of gender-based discrimination prohibited by Title IX.

The Jeanne Clery Act requires institutions of higher education to disclose campus policy statements and crime statistics. Reports can be made available upon request.

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * Do you have a Bachelor's degree?
   • yes
   • no
2. * Do you have a minimum of one to three years of experience working with social media tools and metrics for a brand, company, or organization?
   • Yes
   • No
3. * In order to improve CCRI's advertising strategy, please let us know where you FIRST learned of this job opportunity. Please be specific when using website or publication names (example: LinkedIN, HigherEdjobs, Chronicle, personal referral, etc.).
   
   (Open Ended Question)
   
   

Applicant Documents
Required Documents

1. Resume
2. Cover Letter/Letter of Application

Optional Documents