Director of Enrollment Marketing and Communications
- Employer
- Pennsylvania State University
- Location
- Pennsylvania, United States
- Salary
- Salary Not specified
- Date posted
- May 24, 2023
View more
- Position Type
- Faculty Positions, Communications, Public Relations & Advertising
- Employment Level
- Executive
- Employment Type
- Full Time
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Director of Enrollment Marketing and Communications
The Pennsylvania State University is seeking innovative and accomplished candidates for the newly created position of Director of Enrollment Marketing and Communications. This senior leadership position reports directly to the Vice President for Enrollment Management (EM). Encompassing the Office of Undergraduate Admissions, the Office of the University Registrar and the Office of Student Aid, the Director will lead the development and execution of marketing and communication strategy designed to optimize, elevate and enhance institutional market position and market profiles while maintaining a mission-balanced demographic and financial mix across all 19 Penn State campuses
Specific duties and responsibilities include:
- Developing and executing multi-channeled communications plans
and multi-year calendars designed to help secure Penn State's
preferred enrollment future by systematically and strategically
building the new student pipeline; and creating a unified and
consistent enrollment experience for students and families from
prospect stage through the first day of class that reflects the
institution's brand.
- Direct, develop and implement annual strategic communications
plan designed to successfully achieve enrollment goal and
institutional priorities related to access and equity. Continually
assess performance to ensure annual improvements in message
delivery, efficiency, and consistency.
- Fully leverage CRM system (Slate) to customize and personalize
the recruitment experience by utilizing 3rd party data and funnel
behavior to continually refine and optimize strategy and future
action.
- Work collaboratively with unit leaders, both inside and outside
of EM unit, in creating a unified approach to include a coherent
brand architecture and digital platforms.
- Assume leadership role in communication projects, websites and
publications that support core enrollment functions.
- Lead and coach a team of 12 marketing and communications
professionals within EM and collaborate with College/Campus
enrollment and communications staff to advance clear, consistent
messaging, stories, multimedia content and social content in
support of university and divisional goals related to student
quantity, quality, diversity, and success.
- Serve as the expert in determining optimal modes for message
delivery and develop policies, processes and procedures designed to
ensure high quality content and timely delivery of information for
students and their families across all communication platforms and
channels.
- Direct internal communications within the EM offices and key
internal partners to ensure integration and alignment of efforts,
timely project completion, and high quality
deliverables.
- Supervising the EM communications team, providing central
support to individual offices, identifying communications resources
to be shared, and ensuring the accuracy and consistency of
communication.
- Develop and maintain strong partnerships with the university's
Office of Strategic Communications and other communications
colleagues across campuses to encourage sharing of resources and
message alignment to the targeted audiences. Support promotion and
communication needs of on/off campus events to ensure brand
consistency.
Education and experience:
Typically requires a Bachelor's Degree and 8 years of marketing and communications experience. Candidates will preferably have experience in enrollment management.
Desired qualifications and experience include:
- Change management.
- Demonstrated experience defining and leading teams charged with
developing and implementing enrollment marketing and communications
strategies.
- Demonstrated work experience in researching, planning,
organizing, coordinating, and completing major cross-functional
initiatives, projects or presentations.
- Proven ability to learn the requirements and business needs of
stakeholders to effectively manage and prioritize
deliverables.
- Familiarity and experience working with enrollment management
model and a keen understanding and appreciation for trends and
research related to admissions, financial aid, diversity and
inclusion, access, affordability and student success.
Application instruction: Please submit cover letter and resume, application review will begin on June 9, 2023 and continue until the position is filled.
The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.
Apply online at https://psu.wd1.myworkdayjobs.com/PSU_Staff/job/Penn-State-University-Park/Director-of-Enrollment-Marketing-and-Communications_REQ_0000043827
CAMPUS SECURITY CRIME STATISTICS: For more about safety at Penn State, and to review the Annual Security Report which contains information about crime statistics and other safety and security matters, please go to http://www.police.psu.edu/clery/, which will also provide you with detail on how to request a hard copy of the Annual Security Report.
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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