Director of Marketing

The College of Business is seeking a Director of Marketing. This is a full-time (1.00 FTE), 12-month, professional faculty position.

This is a College of Business (COB) leadership position with the responsibility and accountability to manage the day-to-day marketing and communication needs of the college and to implement local and regional strategies aimed at enhancing the reputation and broad scale awareness of the College of Business and its programs.

The Director reports to the dean and collaborates with College of Business leadership team as well as marketing communications leadership within and across the university. The director serves as liaison to and oversees marketing and communication efforts for all COB programs. The Director participates in College of Business leadership team meetings.

The Director will be responsible for managing the marketing and communication needs of the College to support the strategic initiatives identified by the Dean, including, but not limited to, recruiting students, enhancing the reputation of the college, growing the resources of the college and supporting regional advancement through industry partnerships and alumni development.

The Director works in a highly dynamic and entrepreneurial environment to create and implement plans that further external stakeholders’ strategic goals as well as increase public and private awareness of the college, attract a diverse group of students to our programs, increase donor financial support of the college’s mission, generate recognition for college faculty and programs, and enhance corporate relations.

Key activities include:

• Independent analysis to formulate long-term and short-term marketing and communications plans and project schedules and communicating those to stakeholders
• Managing marketing and communications plans and administering their budgets.
• Designing and executing integrated marketing strategy, including digital marketing strategy;
• Development and recommendation of segmentation strategies;
• Development and oversight of market research and market development plans;
• Supervision of staff as assigned;
• Development and oversight of messaging and consistency in marketing and communications
• Coordinating all public relations efforts alongside University Relations and Marketing, media purchase/placement, and major College events and event promotions.

This position may be hybrid (as agreed upon between the employee and supervisor), based in Corvallis or in Portland. Regardless of primary work location, regular travel to events, meetings, and activities, many of which are Corvallis-based, will be required.

The College of Business is committed to maintaining and enhancing its diverse and collaborative community that strives for equity and inclusivity. All faculty and staff members are responsible for helping to ensure that these goals are achieved and should be able to demonstrate contributions to diversity, equity, and inclusion. Such contributions can be part of service and/or professional development. Outputs and impacts of these efforts to promote diversity, equity, and inclusion will be included in annual performance reviews