Adjunct Lecturer, Social Media Marketing

Merrimack College is a selective, private college in a beautiful, residential setting — just minutes from Boston, Massachusetts.

Position Overview

The Marketing and Sports Management department in the Girard School of Business at Merrimack College is seeking applicants for the position of Adjunct Lecturer for an undergraduate level course titled Social Media Marketing for Fall 2023 semester. The Fall 2023 semester runs Monday-Wednesday-Friday, 11:00 am–12:15 pm/12:30 pm–1:45 pm from August 28, 2023 until December 16, 2023. Sections are enrolled at approximately 40 students. The sections are on-campus. All applicants must be available to teach in person.

Position Summary

Social media has connected consumers with family and friends while also giving them considerable power over marketers and brands. This course offers an overview of how marketing has changed due to the increasing prominence of social media as a digital marketing tool. The curriculum of this course is designed to equip students with the relevant knowledge, perspectives, and practical skills required to both develop and present an effective social media marketing strategy. This is an elective course for business majors concentrating in marketing.

Merrimack College is committed to diversity, equity, and inclusion. We seek candidates with a demonstrated ability to work with students across a broad range of social and personal identities and perspectives. We particularly encourage applications from members of underrepresented groups.

Responsibilities include:

• Teaching a 2-credit undergraduate course in person on campus ground.
  
  

Course: MKT3400 Social Media Marketing

Qualifications:

Interested applicants should hold a master’s or doctoral degree in business or related area. Industry experience in social media and marketing research strongly preferred. Strong verbal/ written communication skills are essential. Additionally, the ability to foster an environment that values diversity, equity and inclusion is expected of all Merrimack community members.

About the Girard School of Business

The Girard School of Business takes a unique approach to business education including a strong foundation in the liberal arts and Augustinian values. Our faculty are committed to providing students with a strong foundation of business knowledge and skills in an

environment having a high degree of student-faculty interaction. It has approximately 1,400 undergraduate and graduate students and offers a BSBA degree with ten concentrations, MS degrees in Management and Accounting, as well as an online MS degree in Business Analytics.

Review of applicants will begin immediately. Application materials should include:

• Cover letter stating motivation and interest in the position, citing experience relevant to the qualifications and including experience with, and commitment to, our Catholic Augustinian mission, our values, and our desire to be a more diverse, equitable and inclusive institution of higher learning.
  
  
• Resume or Curriculum Vitae
  
  
• Teaching Statement/Evaluations
  
  
• Names and contact information for three (3) professional references.
  
  

This position is subject to the successful completion of a criminal background check.

Vaccinations and Remote Work

This is an on-campus position as employees are essential in order to provide a fully on-campus, residential college experience for our students and the community.

The COVID-19 vaccine and booster for which an individual may be eligible are highly recommended for students, faculty and staff. Merrimack College does not require proof of COVID vaccination for enrollment, employment or to be a guest on our campus.

Statement on Our Mission

Merrimack College is a Catholic Augustinian institution of higher education committed to building a culturally and racially diverse community. Our mission is to enlighten minds, engage hearts and empower lives and is inspired by our Catholic faith and the Augustinian tradition of seeking truth through inquiry and dialogue.

Merrimack College seeks candidates who understand, respect and can contribute to Merrimack’s Augustinian mission and values and advance our work in the area of diversity, equity and inclusion. We strongly encourage applications from members of underrepresented groups. All candidates should describe in their application previous experience related to equity, diversity, and inclusion, as well as how they will engage in fostering a culture that supports our Augustinian mission, our Catholic faith and our values of diversity, equity and inclusion.

About Merrimack College

The only Catholic, Augustinian institution of higher education in New England, Merrimack College is a private, independent, coeducational institution with more than 4,000 undergraduate and some 1,400 graduate students from 32 states and 37 countries. The

College features more than 100 career-focused undergraduate, professional and graduate programs, all taught by exceptional faculty who are passionate about their subject and student success. The College comprises five schools: liberal arts, science and engineering, nursing and health sciences, the Winston school of education and social policy, and the Girard school of business. The College’s suburban 240-acre campus is approximately 25 miles north of Boston in the towns of North Andover and Andover, Massachusetts. Merrimack is a Master’s Colleges and Universities/Larger Programs (M1) institution in the Carnegie Classification of Institutions of Higher Education. Merrimack is one of the fastest growing educational institutions in the country and has steadily climbed up in the U.S. News & World Report’s ranking of Best Colleges, coming in 34th out of 175 schools ranked in the Regional Universities North category in 2022. Merrimack also ranked 3rd in the Most Innovative Schools category. Merrimack is a NCAA Division I athletic institution.

Merrimack College is an Equal Opportunity Employer.

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