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Dir - User Experience

Northeastern University
Massachusetts, United States
Salary Not specified
Posted Date
May 15, 2023

Dir - User Experience

About the Opportunity

The Northeastern Marketing Department is looking for a UX / product management trailblazer to lead a critical part of our business. We're stripping our primary web property down to the studs to rebuild a category-defining brand experience.

As Director of User Experience, you will work with university leaders to translate user, brand, and business needs into a dynamic web experience befitting the Northeastern brand. Reporting directly to the Vice President for Marketing, you will lead a team of UX/UI designers and full stack developers, arming them with strategic creative thinking, digital experience trends, and the latest technologies. Together, you will redefine to deliver a premium experience at the intersection of user needs and business objectives for all university audiences.

This role is responsible for guiding the entirety of the web design from discovery through implementation, as well as defining and creating the systems for scaling the brand-defined user experience across university web properties.

  • 8+ years' experience in user-experience, visual interface design and/or product management
  • Demonstrated ability to balance user needs and data insights with enterprise priorities and business objectives
  • Mastery of UI design, trends, tools for creation and deployment
  • Expertise in creating the full range of UX/UI artifacts
  • Energetic leader deft at maximizing the talent of internal and external teams
  • Keen sense of design aesthetic married with the analytical chops to support functional recommendations
  • Excellent communication skills, including the ability to present complex concepts clearly and persuasively across diverse audiences at various levels of our organization
  • Understanding of research methodologies, analytic tools and optimization testing
  • Diplomatic (yet tenacious) problem solver
  • A self-starter and thoughtful leader
  • Strong interpersonal and relationship building skills
  • Thrives in a dynamic environment
  • An unwavering spirit of optimism, collegiality, curiosity and humility
  • Experience in higher education is not needed, nor is it desired ​

The position is based on the Boston campus with the option of one remote day per week.


50% of time
  • Partner with marketing colleagues and university stakeholders to understand business objectives and audience needs, goals, motivations, and behaviors
  • Establish an actionable vision and 3-5 year roadmap aligned with university priorities
  • Create and document a scalable brand-defined digital design system to be leveraged across the university
  • Design and/or direct story boards, sitemaps, wireframes, prototypes, etc. as needed
  • Ensure brand implications are considered through the design process, documenting necessary decisions as standard
  • Integrate with ITS digital group as part of the university digital governance model
  • Develop tools for realizing efficiency and adherence to digital governance standards

35% of time
  • Lead, manage, and mentor the in-house team of UX/UI designers and full stack developers to deliver on the vision with individualized professional development paths
  • Identify, evaluate, and manage external partners to deliver Manage agency partners in alignment brand standards and experience vision
  • Critique in-progress design work, evaluating the priority and effectivity of solutions and maintaining a standard of quality
  • Coach team through reviews and feedback and support their UX/UI growth
  • Raise the capacity, skills and quality of our digital design

15% of time
  • Identify research needs, persona definition, and user journey mapping required, without overengineering the process
  • Direct research methodologies and output quality
  • Create test and learn plans, evaluate performance metrics and provide recommendations for optimizing results

For consideration, please submit a resume to our recruiting partner:

Susan Bash (

MICA Consulting Group

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer.

Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit for more information.

Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion.

All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

To learn more about Northeastern University's commitment and support of diversity and inclusion, please see

To apply, visit


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