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[C23-047] Social-Media and Digital Marketing Coordinator

Central Connecticut State University
New Britain, Connecticut
Salary is commensurate with education and experience.
Posted Date
May 11, 2023


Social-Media and Digital Marketing Coordinator

University Marketing and Communications

Central Connecticut State University invites applications for a Social-Media and Digital Marketing Coordinator in University Marketing and Communications. The Social-Media and Digital Marketing Coordinator develops, implements, and monitors the effectiveness of social media and digital marketing programs under the direction of the Director of Marketing or his/her designee and assists in executing related marketing initiatives.

Supervision: May supervise professional and support staff.

Position Responsibilities:

Manages Central Connecticut State University’s (CCSU) official accounts on Facebook, Twitter, LinkedIn, Instagram, and other social media platforms.

Posts content to official pages on a scheduled basis.

Tracks/analyzes social media and web effectiveness using Google Analytics and other tools.

Works with the Director of Marketing and other colleagues to implement advertising strategies for Facebook and other digital platforms.

Places paid advertising with guidance and approval of the Director of Marketing.

Provides social media training and technical support to faculty and staff as needed.

Researches and recommends strategies for engaging emerging social media platforms.

Works with Media Services to maintain CCSU’s YouTube channel(s).

Coordinates updates for selected University publications.

Updates YouVisit virtual tour.

Performs other duties and responsibilities related to those above which do not alter the basic level of responsibility of the position.

Required Qualifications:

  • B.A./B.S. degree in communication, marketing, or related field and four years of experience in developing and executing social media and/or digital marketing strategies.
  • Excellent communication, organizational, and interpersonal skills.

Credentials and/or experience substantially comparable to the above may also be considered.

Preferred Qualifications:

  • Related marketing experience preferred.

The University: The largest of Connecticut’s regional comprehensive universities, Central currently enrolls over 10,000 students. A third of its undergraduates are students of color, the largest group being Hispanic. Ninety-six (96%) percent of the students are from Connecticut. For more information about Central Connecticut State University, please visit


The Community: Located nine miles southwest of Hartford, New Britain is a city of approximately 72,000. Part of the Greater Hartford area of 1.2 million residents, New Britain is centrally located in the state and is within easy reach of much of Connecticut and several metropolitan areas. Nicknamed “the Hardware City” for its rich industrial heritage, it is home to Stanley Black & Decker. Important cultural institutions include the New Britain Museum of American Art and Walnut Hill Park, designed by Fredrick Law Olmstead. New Britain’s population is characterized by a high degree of racial and ethnic diversity. Currently, the U.S. Census Bureau estimates 70% of the population as White, 13% as Black or African American, 3% as Asian, and 0.2% as American Indian or Alaska Native. Currently 4.6% of New Britain’s population identify themselves in more than one racial category and 43% of New Britain’s population identify themselves as Hispanic or Latino. Fifty percent (50%) speak a language other than English in the home and 19% were born internationally. Significant portions of its population come from Puerto Rico and Poland or consider themselves to be from the African-American, Italian, or Irish ethnic backgrounds. In addition to all that greater Hartford provides, New Britain is 40 minutes from Springfield, Massachusetts two hours from Boston, and two hours from New York City. It is also part of the Hartford-Springfield “Knowledge Corridor” and, therefore, within easy driving distance of a host of private and public institutions of higher education and many cultural opportunities.


Application and Appointment: Applications must be received by May 25, 2023.

To begin the application process please visit the CCSU HR Job Opportunities at Select job [C23-047] Social Media and Digital Marketing Coordinator and click on the Apply button and submit the following documents:

  • Letter of interest addressing qualifications for the position
  • Current resume
  • Names of three professional references including their email address, and telephone numbers.

The Social-Media and Digital Marketing Coordinator is compensated at the Administrator 4 salary level in accordance with the State University Organization of Administrative Faculty (SUOAF) Collective Bargaining Union Agreement. For more information, please visit the 2021-2025 SUOAF Collective Bargaining Union Agreement .

The State of Connecticut and Central Connecticut State University are proud to offer its employees competitive wages and a wide range of fringe benefits including voluntary and supplemental benefits.

Fringe benefits include personal, vacation and sick leave, paid holidays, medical, dental, and prescription plans, group life insurance, a choice of retirement plans, retirement health care, tuition waiver for employee and eligible dependents at any of the Connecticut State Universities (Central, Eastern, Southern or Western) as well as an array of voluntary and supplemental benefits such as Deferred Retirement Compensation plans, Dependent Care Assistance and Medical Flexible spending accounts, long term and short term disability plans.

For more detailed information, please visit CCSU Human Resources

Incomplete or late applications will not be considered. Emailed and mailed applications will not be accepted. Please redact any personally identifiable information (i.e., Social Security number, date of birth, marital status, country of origin) from any documents submitted. Please ensure your Social Security Number is not listed on any documents submitted.

For more information, contact Chad Valk, Search Committee Chair, at 860-832-2035 or

As an affirmative action employer, Central Connecticut State University actively seeks and encourages applications from women, minorities, persons with disabilities, and individuals with protected veteran status. The University provides reasonable accommodations to qualified individuals with disabilities upon request.






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