Web Content Specialist
Professional F/T 52 Wks Unit
Graphics & Web Development
Who we are:
We are not-for-profit:
St. Louis Community College (STLCC)
is a non-profit institution dedicated to empowering students,
expanding minds, and changing lives. Employees are committed to
strengthening the St. Louis community with inclusive and
We are a respected employer:
For 60 years, STLCC has served
the St. Louis community, expanding to 4 main campuses, 2 education
centers, 2 workforce training centers, and 5 centers of excellence.
More than one-half of the households in St. Louis has at least one
member who has taken classes at STLCC.
We make an impact in the community:
Through credit courses,
continuing education, and workforce development programs, STLCC
annually serves nearly 69,000 students. More than 80% of career and
technical graduates are employed in their fields or continue their
education at four-year institutions within six months of
graduation. STLCC sends more transfer students to Missouri’s
four-year colleges/universities than anyone else.
We value Diversity, equity & inclusion:
committed to fostering an atmosphere of appreciation for all
people, regardless of race, color, creed, religion, sex, sexual
orientation, gender identity and expression, national origin,
ancestry, age, disability, genetic information, veteran status, or
What you get:
Benefits package [for full-time employees]:
STLCC offers one
of the best benefits packages in the St. Louis area. As an STLCC
employee you will have access to a 100% match on your contribution
to retirement, two health insurance plans options that are no cost
to the employee - including an HSA option, low-cost life insurance
with a 3x salary benefit, and other low-cost benefits including
dental, vision, AD&D, ST LT disability insurance.
Opportunity to grow:
Over half of our employees have served
the college for more than 12 years, exploring different career
paths and advancing to higher-level positions.
Education & training opportunities:
STLCC offers tuition
waivers for employees [full-time and part-time] + their dependents.
Full-time employees can take advantage of tuition reimbursement for
other institutions after just 6 months of service, and an annual
professional development allotment.
Full-time STLCC employees have access to
a generous time off package, including holidays, vacation, personal
days, medical leave, and other leave options. Our holiday schedule
even includes a paid winter holiday at the end of the calendar
Commitment to wellness:
STLCC HR boasts a dedicated health
and wellness specialist who is enthusiastic about creating a
culture of wellness throughout the College. With access to college
wellness vendors, employees are educated, motivated, and rewarded
for healthy behaviors. STLCC employees and anyone living in their
household also have access to an employee assistance program (EAP)
that can help them with virtually any life need.
The basics of this position:
The Web Content Specialist executes the established content
strategy, bringing to life the storytelling initiatives for
stlcc.edu, boosting organic SEO and online traffic. The Web Content
Specialist will optimize web content and maintain the website
content calendar by coordinating with internal teams ensuring the
website is always a fresh and optimal online experience for a new
generation of students.
What you'll do:
Education, experience, and other requirements:
- •Optimizes and edits content to align with SEO best practices,
accessibility, readability, brand guidelines and other digital
•Maintains web editorial calendar, style guides, taxonomies,
metadata frameworks and content migration plans.
•Supports partners within Marketing, Communications, and other key
stakeholders across the organization in the creation, delivery and
editing of website content.
•Assists with web-based test and learn strategies such as AB
testing and user groups.
•Coordinates with Communications to manage content and schedule
•Provides proactive recommendations for site performance
•Performs content audits, keeping track of outdated/expired content
as well as keyword research and gap analyses.
•Maintains a deep understanding of student journeys and needs to
apply content and UX strategy according to business goals and
•Bachelor's Degree in Marketing or related field
•5-7 years proven experience in digital marketing with hands-on
optimization and content creation experience
•Experience researching trends, competitor performance, and user
•Experience driving SEO projects to completion.
•Experience using SEO tools such as Bright Edge, SEM Rush,
•Experience with a website CMS, HTML and CSS.
•Experience creating websites for E-commerce with a CMS is
•Experience in Google Analytics and ability to make data-driven
•Experience with Adobe Creative Suite primarily Photoshop for
•Strong organizational, interpersonal, writing, editing and project
•Ability to juggle priorities, stay focused and act as a team
player and creative thinker.
•Willing to learn on the job and sharpen skills through ongoing
• Understanding of agile methodology and process
• Experience building content strategies
• Knowledge of social media best practices