Web Content Specialist

Title: Web Content Specialist

Employee Classification: Professional F/T 52 Wks Unit

Department: Graphics & Web Development

Salary Range: $58,465.00

Who we are:

We are not-for-profit: St. Louis Community College (STLCC) is a non-profit institution dedicated to empowering students, expanding minds, and changing lives. Employees are committed to strengthening the St. Louis community with inclusive and transformative education.

We are a respected employer: For 60 years, STLCC has served the St. Louis community, expanding to 4 main campuses, 2 education centers, 2 workforce training centers, and 5 centers of excellence. More than one-half of the households in St. Louis has at least one member who has taken classes at STLCC.

We make an impact in the community: Through credit courses, continuing education, and workforce development programs, STLCC annually serves nearly 69,000 students. More than 80% of career and technical graduates are employed in their fields or continue their education at four-year institutions within six months of graduation. STLCC sends more transfer students to Missouri’s four-year colleges/universities than anyone else.

We value Diversity, equity & inclusion: STLCC is committed to fostering an atmosphere of appreciation for all people, regardless of race, color, creed, religion, sex, sexual orientation, gender identity and expression, national origin, ancestry, age, disability, genetic information, veteran status, or class.

What you get:

Benefits package [for full-time employees]: STLCC offers one of the best benefits packages in the St. Louis area. As an STLCC employee you will have access to a 100% match on your contribution to retirement, two health insurance plans options that are no cost to the employee - including an HSA option, low-cost life insurance with a 3x salary benefit, and other low-cost benefits including dental, vision, AD&D, ST LT disability insurance.

Opportunity to grow: Over half of our employees have served the college for more than 12 years, exploring different career paths and advancing to higher-level positions.

Education & training opportunities: STLCC offers tuition waivers for employees [full-time and part-time] + their dependents. Full-time employees can take advantage of tuition reimbursement for other institutions after just 6 months of service, and an annual professional development allotment.

Work/life balance: Full-time STLCC employees have access to a generous time off package, including holidays, vacation, personal days, medical leave, and other leave options. Our holiday schedule even includes a paid winter holiday at the end of the calendar year.

Commitment to wellness: STLCC HR boasts a dedicated health and wellness specialist who is enthusiastic about creating a culture of wellness throughout the College. With access to college wellness vendors, employees are educated, motivated, and rewarded for healthy behaviors. STLCC employees and anyone living in their household also have access to an employee assistance program (EAP) that can help them with virtually any life need.

The basics of this position:

The Web Content Specialist executes the established content strategy, bringing to life the storytelling initiatives for stlcc.edu, boosting organic SEO and online traffic. The Web Content Specialist will optimize web content and maintain the website content calendar by coordinating with internal teams ensuring the website is always a fresh and optimal online experience for a new generation of students.

What you'll do:

• •Optimizes and edits content to align with SEO best practices, accessibility, readability, brand guidelines and other digital marketing efforts.
  •Maintains web editorial calendar, style guides, taxonomies, metadata frameworks and content migration plans.
  •Supports partners within Marketing, Communications, and other key stakeholders across the organization in the creation, delivery and editing of website content.
  •Assists with web-based test and learn strategies such as AB testing and user groups.
  •Coordinates with Communications to manage content and schedule work.
  •Provides proactive recommendations for site performance improvements.
  •Performs content audits, keeping track of outdated/expired content as well as keyword research and gap analyses.
  •Maintains a deep understanding of student journeys and needs to apply content and UX strategy according to business goals and objectives.

Education, experience, and other requirements:

•Bachelor's Degree in Marketing or related field
•5-7 years proven experience in digital marketing with hands-on optimization and content creation experience
•Experience researching trends, competitor performance, and user behaviors.
•Experience driving SEO projects to completion.
•Experience using SEO tools such as Bright Edge, SEM Rush, etc.
•Experience with a website CMS, HTML and CSS.
•Experience creating websites for E-commerce with a CMS is preferred.
•Experience in Google Analytics and ability to make data-driven decisions.
•Experience with Adobe Creative Suite primarily Photoshop for resizing photos.
•Strong organizational, interpersonal, writing, editing and project management skills.
•Ability to juggle priorities, stay focused and act as a team player and creative thinker.
•Willing to learn on the job and sharpen skills through ongoing professional development.

Preferred Qualifications:

• Understanding of agile methodology and process
• Experience building content strategies
• Knowledge of social media best practices