Public Information Officer-Laney

College Information

Peralta/College Information

Laney College

Laney College, in the heart of vibrant, multicultural downtown Oakland, features the cosmopolitan atmosphere and human energy of a big-city university. Laney is adjacent to the Oakland Museum of California, blocks from historic Chinatown and a pleasant stroll from Lake Merritt.

Since 1948, Laney has provided educational opportunities to students throughout the East Bay and beyond. Serving approximately 14,000 students each semester, Laney reflects the incredible diversity of the community that surrounds it and provides opportunities to traditionally underserved populations. Dozens of languages are spoken on Laney’s campus each day.

The school boasts a proven track record of success with exceptional educational programs. The college was given full accreditation by the Accrediting Commission for Community and Junior Colleges ( ACCJC ) in summer 2009 – a distinction awarded to only five community colleges out of the 27 reviewed that year. In addition, Laney ranks among the top community colleges in California in transferring students to U.C. Berkeley.

Position Information

Job Title
Public Information Officer-Laney

Time Base
40 Hours/Week 12 Months/Year

Compensation
Salary Range: $6,238.03 - $7,933.77/mo. Hiring Range: $6,238.03 - $6,863.01/mo - The maximum initial placement is Step 3 depending on experience.

Position Type
Classified

Department
President's Office (501)

City
Oakland

State
CA

Job Description Summary

Under the direction of the College President, the Public Information Officer performs professional work in the coordination, development, and implementation of the College’s public information program.

(This position reports to the College President and will work closely with our campus Web Content Developer, who serves as the campus webmaster. As such, duties related to the website will be secondary to others within the job description)

Duties & Responsibilities

Any one position may not include all of the duties listed nor do listed examples include all tasks which may be found in positions of this class. To perform this job successfully, an individual must be able to perform each essential duty of the position satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions required for the position.

• Plans, organizes, coordinates and promotes the college’s public information program.
• Coordinates and arranges interviews with faculty, staff and others to promote Laney College.
• Provides information to college and district staff about public events, classes and other campus-related news.
• Performs active media relations outreach, including college stories pitched to media, press
releases, media packets, public service announcements as needed and placement of
calendar/community events items.
• Assists with college public displays, booths, special events, receptions, and other outreach
activities, including developing an outreach/speaking schedule for managers.
• Assists the president in preparing for community and media events.
• Maintains and produces a college calendar of events.
• Uses a personal computer utilizing desk top publishing, graphics programs and related software
to produce college graphics displays/material.
• Develops/updates college Web site.
• Assists with the brochure, handbook, flyer, schedule and catalog production, and distribution.
• Maintains media and college archival files.
• Is responsible for college satisfaction and staff recognition program.
• Trains and supervises clerical and student employees, as required.
• Performs other related duties as required.

Minimum Qualifications

1. Education equivalent to a Bachelor’s degree from an accredited college or university in
journalism, public relations, communications, English or related discipline, and two (2) years of
paraprofessional or professional experience involving organizing, administering, coordinating or
promoting a public information program, including experience in media or public relations,
newspaper, radio or television journalism, composing news releases and articles; or an equivalent
combination of education and qualifying experience that could likely provide the desired
knowledge and abilities.

2. Excellent command of correct English usage, grammar, composition, vocabulary, spelling and
punctuation.

3. Knowledge and proficiency in the operation and use of personal computers utilizing desktop
publishing, PageMaker, Microsoft Word, spreadsheet, database management software programs,
and the Internet; ability to operate scanners, laser printers and other related hardware.

4. Knowledge of media organizations and public relations, marketing and information methods.

5. Knowledge of photographic, audio and video equipment.

6. Understanding of, sensitivity to and respect for the diverse academic, socioeconomic, cultural,
disability and ethnic backgrounds of Peralta Colleges’ students, faculty, staff and community.

Desirable Qualifications

1. Three to five years of professional experience involving organizing, administering, coordinating
or promoting a public information program, including experience with media or public relations,
newspaper, radio and television journalism, composing news releases and articles.

2. Knowledge of:
Principles of program planning, management, administration and budget preparation and control;
techniques of preparing, producing, and disseminating information, utilizing all major media
principles and the techniques of establishing and maintaining good relationships with news
media and other public groups; current trends in advertising and marketing; activities and
interests of community groups and student organizations; newspaper, radio, television and other
communications media resources; basic principles of supervision; terminology, procedures,
theory of graphics and printing.

3. Ability to:
Plan, organize, direct, and administer an effective public information program; prepare clear,
concise and effective articles and publications; prepare and administer program budgets;
communicate clearly and effectively with staff and members of the media, both orally and in
writing; write, edit, and prepare for publication news releases and articles about college
activities; analyze situations accurately and adopt an effective course of action; direct, supervise,
train and evaluate program personnel; establish and maintain cooperative relationships with
those contacted in the course of wor

Environmental Demands

• Occasional work performed alone
• Constant work around and with people
• Frequent operation of a vehicle.
• Office environment at a desk or computer terminal

Other Requirements

• Occasional standing, walking, stooping, kneeling, squatting, and climbing stairs
• Occasional lifting and carrying up to 15 lbs.
• Occasional pushing and pulling up to 20 lbs.
• Occasional twisting of the body
• Occasional use of manual dexterity
• Occasional use of tactile acuity
• Occasional use of visual acuity from a distance, with depth, and for color
• Frequent work at a rapid pace
• Frequent reaching, high, low, and level
• Frequent audio acuity at all ranges, including speech
• Frequent visual acuity for reading
• Constant sitting
• Constant use of clear oral communication

Tools & Equipment Used

Standard Office Equipment.

Application Deadline Date
June 16, 2023

Open Date
09/26/2022

Special Instructions to Applicants

Benefits Information

Benefits Information

Benefits Information

FRINGE BENEFITS

The Peralta Colleges proudly offers a competitive and comprehensive core of work-life benefits. The value of the employer contribution towards your benefits may increase your total compensation by as much as 47%. Benefit-eligible employees have access to coverage for themselves and eligible dependents:

• Medical, dental, vision, prescription drug insurance coverage*

• Life insurance of 150% of your income up to $100,000.

• Long-term disability coverage.

• Employee Assistance Program.

In addition to your own contribution, Peralta also contributes 25.37% of your salary to the California Public Employees Retirement System (CalPERS). Effective January 1, 2013, the PEPRA (Public Employees’ Pension Reform Act) went into effect. Changes have been implemented as a result of the adoption of this legislation that impact new and existing employees enrolled in CalPERS.

A summary of those changes is available at http://www.calpers.ca.gov/eip-docs/employer/program-services/summary-pension-act.pdf. For further up to date information on CalPERS retirement eligibility and PEPRA, please visit the website at www.calpers.com www.calpers.ca.gov/. The CalPERS member handbook is available at http://www.calpers.ca.gov/eip-docs/about/pubs/member/your-benefits-your-future-school-benefits.pdf., please visit the website at www.calpers.com. After 10 years of creditable service, medical benefits in retirement are extended until age 65.

Other voluntary benefits include:

• Flexible benefit plan participation in the Medical Reimbursement Plan, Dependent Care Reimbursement Plan (under tax code 125)

• Pre-tax commuting expenses (under IRS code 132)

• Tax-deferred plan participation in the 403(b) and 457 plans

• Credit union membership

• Prepaid legal plan participation

• Additional Life Insurance for yourself, spouse or children

* Kaiser and United Health Care Dental are fully paid by the District. Other plans require employee contribution. Subject to change.

Mission Statement

Applicant Documents
Required Documents

1. List of References
2. Resume
3. Transcripts

Optional Documents

1. Other Document