Assistant AD, Digital Revenue Strategy

Position Details

Position Information

Requisition Number

S2657P

Home Org Name

Digital Marketing

Division Name

Director Intercollegiate Athletics

Position Title

Assistant AD, Digital Revenue Strategy

Job Class Code

BB96

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn University Athletics seeks candidates for the position of Assistant AD, Digital Revenue Strategy. The individual selected should be able to manage the daily operations of the Marketing and Digital Strategy team, with a focus on driving revenue growth through effective digital revenue strategies; drive revenue growth by providing leadership to the employees within the Marketing and Digital Strategy team to include digital marketing and automation, and web and social media strategy; work closely with the leadership team to ensure that all digital initiatives align with the overall revenue strategy of Auburn Athletics. This individual will report to the Senior Associate Athletics Director (AD) of Marketing & Revenue Generation.

About Auburn: At Auburn, our work changes lives. Ranked by U.S. News and World Report as a premier public institution, Auburn University is dedicated to shaping the future of the people of Alabama, the nation, and the world through forward-thinking education, life-enhancing research, scholarship and selfless service. Auburn is nationally recognized for its commitment to academic excellence, community outreach, positive work environment, student engagement, and thriving community.

Why employees choose Auburn: Auburn University was named by Forbes Magazine as one of the state of Alabama’s best employers, with employees staying an average of ten years. Employees enjoy competitive benefits that include top-notch health insurance, generous retirement plans, tuition assistance for employees and dependents, flexible spending accounts and more!

Learn more about Auburn’s impact, generous employee benefits, and thriving community by visiting aub.ie/working-at-auburn .

Our Commitment: Auburn University is committed to a diverse and inclusive campus environment. Visit www.auburn.edu/inclusion to learn more about our commitment to expanding equity and inclusion for all.

Essential Functions

• Manages and supervises the daily operations and employees of the Marketing and Digital Strategy team to include Digital Marketing and Automation, and Web and Social Strategy while focusing on driving revenue growth through digital revenue strategies.
• Leads the daily activities of the Marketing and Digital Strategy team and assumes responsibility for all facets of the team’s operations. Responsible for executing plans to optimize digital outreach through initiatives such as email marketing, organic and paid social media, and digital marketing campaigns. Seeks to leverage automation to increase interactions with the Auburn community.
• Develops a comprehensive social media strategy that meet the strategic needs of the Auburn athletic programs while driving revenue and engagement. Improves the user experience on the Auburn Athletics website, generating leads and opportunities for revenue growth. Implements and monitors a system to monitor and report sales achieved via digital channels.
• Works in partnership with the Senior Associate AD, Marketing & Revenue Generation to execute the vision of the unit, as well as the overall external affairs vision. Serves as a part of the External Leadership Team, collaborating with other department heads to optimize revenue, enhance the game experience, maintain coherence in public relations messaging, and position Auburn as an industry leader in all areas of External Affairs.
• Exhibits a culture of collaboration between Digital Revenue Strategy team, Ticketing (operations, sales, and customer service/retention), and auxiliary partnership (Auburn Sports Properties, RevelXP, etc.) units to maximize opportunities for lead generation and revenue growth.
• Assists the War Eagle Productions, Fan Experience, and Community Relations teams in achieving their goals of producing high-quality content and fostering engagement. Provides support with the Fan Experience team to maximize game promotion, attract record crowds, and enhance the in-venue experience for fans. Provides support to the Strategic Communications team to ensure consistency in messaging across departments while strengthening the brand of student-athletes, Auburn Athletics, and Auburn University. Creates strategies to continually improve the in-venue experience and elevate the Auburn brand. Assists in identifying opportunities for community engagement and outreach, as well as optimizing the student experience.
• Complies with all applicable National Collegiate Athletic Association ( NCAA ) and Southeastern Conference ( SEC ) regulations in the performance of job duties.
• Performs other related duties as assigned.

Supervisory Responsibility

• Full supervisory responsibility for other employees is a major responsibility and includes training, evaluating, and making or recommending pay, promotion or other employment decisions.

Minimum Qualifications

Minimum Qualifications

Education:
Bachelor’s degree in business, Marketing, Communications, Public Relations, Sports Management, Analytics, or related field

Experience:
5 years of experience in digital marketing, business operations, sales or ticket management in an Intercollegiate Ticket Operations environment, email marketing, or related experience.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

• Knowledge of best practices in digital marketing and delivering qualified traffic, conversion, and revenue.
• Ability to manage multiple projects and prioritize effectively in a fast-paced environment.
• Strong communication and presentation skills.
• Ability to be detail-oriented in a fast-paced high-pressure environment.
• Demonstrated working relationships with administrators, support staff, constituents, coaches and student-athletes.
• Excellent administrative, organizational, time management, computer application, communication and personnel management skills.

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Master’s degree in business, Marketing, Analytics, or related program

Posting Detail Information

Salary Range

$64,100 - $115,400

Job Category

Executive/Director/Management

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

04/24/2023

Closing Date

EEO Statement

Auburn University is committed to an inclusive and diverse campus environment. Women, underrepresented groups, individuals with disabilities and veterans are encouraged to apply.

AUBURN UNIVERSITY IS AN AFFIRMATIVE ACTION / EQUAL OPPORTUNITY EMPLOYER . It is our policy to provide equal employment opportunities for all individuals without regard to race, sex, religion, color, national origin, age, disability, protected veteran status, genetic information, sexual orientation, gender identity, or any other classification protected by applicable law.

Special Instructions to Applicants

Quick Link for Internal Postings

https://www.auemployment.com/postings/37543
Documents Needed to Apply
Required Documents

1. Resume
2. Cover Letter

Optional DocumentsSupplemental Questions

Required fields are indicated with an asterisk (*).

1. * Please select how you first became aware of this opportunity. Your response helps us determine how we can more effectively reach our candidates.
   • LinkedIn
   • AcademicKeys
   • The Chronicle of Higher Education
   • DiversityJobs
   • HigherEdJobs
   • HERC (Higher Education Recruitment Consortium)
   • Indeed
   • RecruitMilitary
   • The Tuskegee News
   • Professional organization or journal
   • Veterans Assistance Services
   • Disability Assistance Services
   • State Employment Service
   • Social Media
   • AU Job Bulletin
   • Notified by an Auburn employee
   • College or university Career Services
   • I went to the AU Employment Website directly (www.auemployment.com)
   • Other
2. * Please select the answer that best describes your current employment relationship with Auburn University:
   • Current full-time Auburn or AUM employee within probationary period
   • Current full-time Auburn or AUM employee outside of probationary period
   • Current part-time Auburn or AUM employee
   • Not an Auburn or AUM employee
3. * Do you have a Bachelor's degree in Business, Marketing, Communications, Public Relations, Sports Management, Analytics, or a related field?
   • Yes
   • No
4. * Do you have 5 years of experience in digital marketing, business operations, sales or ticket management in an Intercollegiate Ticket Operations environment, email marketing, or related experience?
   • Yes
   • No